Wid Souza is a Brazilian creative leader who currently serves as EVP, Executive Creative Director at Ogilvy Health. With over two decades of experience in advertising, Wid began his career at agencies such as Publicis, VML, and DDB, where he honed his skills in the consumer sector. During these formative years, he played a pivotal role in campaigns for global brands like Citibank, Heineken, Procter & Gamble, Nestlé, Colgate-Palmolive, Mercedes-Benz, UNICEF, Cartoon Network, Sony Entertainment Television, Bridgestone-Firestone, among others, guiding these brands through diverse markets and challenges.

Wid’s transition to healthcare began with a move to Area 23, where he seamlessly applied his deep consumer insights to the specialized and regulated world of healthcare advertising. This shift unlocked new creative avenues, enabling him to bring fresh perspectives to the healthcare space for brands like Boehringer Ingelheim, Pfizer, AbbVie, Bayer, GlaxoSmithKline, and Bristol Myers Squibb.

Throughout his career, Wid has garnered accolades from awards such as the Cannes Lions, Clio Awards, D&AD, The One Show, and the London International Awards, solidifying his reputation in the industry.

Coco Douaihy has dedicated most of her career to the healthcare industry and would not have it any other way. After spending a decade at Digitas Health, Publicis Group, an agency experience that fueled her career, she found herself in a new opportunity. She joined Dentsu in 2022 to help set the course for the launch of Dentsu Health — an ambition and commitment to unlock opportunities for growth across the entire health ecosystem.

She believes that great work begins and ends with a big idea — big, generous ideas that elicit awe, wonder, delight, and even envy. But more than that, she believes it takes discovering extraordinary creative talent and giving them the platform to do great work. Above all, unshakable trust with colleagues and clients so that when big ideas happen, big success follows. As Global CCO of Dentsu Health, she inspires innovation and transformation in the health sector — building a culture of game-changing ideas that find a home with clients brave enough to bring them to life.

Most recently, she served as Jury Pharma President at Cannes Lions and was named the Healthcare Marketing Influencer 25 Class of 2024. She’s had the privilege of serving on the Pharma and Health & Wellness Juries at the Cannes Lions Festival, The London International Awards, the Clio Awards, The Global Awards, The One Show, and the Gerety Awards. In 2023, she was the Chair of Clio Health and, in 2022, a Jury President of the London International Awards for Craft. In 2017, she received the DTC Vanguard Award for driving innovation on future consumer health launches. Coco’s work has been awarded for creative excellence by Cannes Lions, Clios, LIAs, MM&M, DTC, RX Club, Cresta, Creative Floor, Addy Awards, and many more.

Ricard Robres is the Executive Creative Director at Omnicom Health in Spain, leading the creative vision for all OH agencies in Spain, including DDBH and CDM.

With a background in Fine Arts and Creativity, he has worked with a wide range of advertising agencies and even founded his own. Over his 20+ years of experience as an art and creative director, he has crafted campaigns for brands like Nestlé, Coca-Cola, Danone, and Timberland. In the past decade, he has specialized in healthcare communications, partnering with pharmaceutical leaders like Pfizer, Roche, Bayer, Novartis, and Merck.

Since 2007, he has been at the helm of CDM’s creative team, driving the agency to win numerous national and international awards, including recognition as a Healthcare Network at Cannes Lions Health. He has also served as a jury member at global festivals like Dubai Lynx, The Globals, New York Festivals and Lisbon Health.

Samra is a results-driven Marketing Manager with over five years of experience in Oncology and Hematology. She has successfully led brand strategies across all life-cycle stages, from pre-launch to maturity. At AstraZeneca, she is working on the launch of a new breast cancer treatment and driving the development impactful promotional materials that have been well received by both internal and external stakeholders. She is a team player with a strategic mindset and keen attention to detail, committed to delivering the highest standard of excellence in meeting customer needs while driving overall business growth.