Daniela is a people-first creative who helps build meaningful brands through storytelling. Born in Uruguay, creatively groomed in Asia and academically raised in Scandinavia, she currently thrives in New York City as a Creative Director.

Either working independently or while leading a team, Dani makes sure to add value to the brands, companies and people she works with. Understanding cultural practices ingrained in different communities has transformed her into an ethnology enthusiast who seeks for authentic insights and engaging ways to express them - also known as a truly international creative director. Her work can be described as: strategically driven, culturally relevant and carefully crafted.

She currently works for the Health Collective, the DTC branch of TBWA\ChiatDay and TBWA\Worldhealth, driving health literacy and preventive medicine awareness forward with creativity and comms strategy for clients such as Merk, AstraZeneca, AmGen, Janssen and Cytokinetics. Previously, she worked for McCann Health New York, Orchid Creation New York, Orchid Creation Barcelona, Ogilvy Singapore, Phibious Vietnam and McCann Montevideo. She has been a jury member of The New York Festivals, London International Awards, The Annual, WINA, ADC Awards, Indigo Awards and other prestigious festivals.

Luis A. Ruiz CEO Igloo Lab – COLOMBIA

Over 20 years of technology-based project management experience across 10 companies and large multinationals.

Generated employment opportunities and subsidized the economic development of one of the most important departments of Colombia by creating over 60 direct jobs with my company, Igloo Lab.

HBuilt a company, Igloo Lab, as a way to contribute to an industry that enhances people’s lives-the pharmaceutical market.

Developed an innovative approach for the pharmaceutical industry to facilitate learning and strategies that create significant impact.

Implemented successful multichannel strategies for the largest pharmaceutical companies in Latin America, recognized as a pioneer in Phygital (Digital + Physical) projects within the industry.

Together with Igloo Labs crafted memorable digital brand experiences that rise above the competition.

Winner of several industry awards, garnering international recognition.

Creative and ideation leader focus on storytelling. Experienced manager and innovation driven. Simply loves pharma advertising.

28 years in advertising, 10 years in mass media/ATL and 18 in pharma, health and wellness.

Owner of Asterisco Healthcare Communications, a pharma advertising agency with 10 years in the marketplace,recognized as one of the most innovative and creative pharma agencies in Mexico.

He has developed global campaigns for the biggest Pharma companies in the world: Eli Lilly (Diabetes franchise, Byetta, Zyprexa, Bydureon), Pfizer, Merck, P&G Health, and also has launched successfully new drugs into different countries around the world.

Storytelling driven: “It’s crucial for a drug today to have a story to tell so it can connect at an emotional or rational level”.

He has been one of the pillars that pushed the creative pharma recognition in Mexico, and also in the region as a creative representation in internacional awards shows, such as: Executive Jury at The Global Awards in NYC for 4 years, Jury and Speaker at Cannes Lions Health Pharma and Health & Wellness; Jury at the Clios RX, the Lisbon Health Awards for 2 years, the Creative Floor Awards and the AME Awards in NYC.

He has written articles for pharmaphorum.com and other pharma websites.

She is responsible for strategy, consulting and medical. Annette is also involved in new business and establishing strategic partnerships.

SLYHEALTH is an independent and fast-growing healthcare agency based in the heart of Berlin. In recent years, SLYHEALTH has supported some of the most exciting product launches in vaccines, oncology, rare diseases and cardiology. Their work has been honored with numerous international and national awards.

Prior to launching her own agency in 2020 with her two co-founders, Annette was a shareholder of FishermanHealth and Client Service Director of PEIX Health Group. During her tenure, staff and revenue doubled and many new long-term client relationships were established. The agency evolved from a creative agency to a full-service agency.

Prior to that, she worked as a marketing consultant for pharmaceutical companies, clinics, healthcare providers and agencies.

Annette has a medical-psychological background and worked for many years as a consultant with a focus on psychological counselling. She has a degree as NLP Practionioner and Hypnosis Coach and is a certified Medical Product Consultant. She is currently graduating at the Yale University in the Accelerated Management Program.

She is a passionate advocate for the advancement and influence of women in the healthcare industry. Getting more women into leadership positions is a concern of hers. That's why she is involved internationally and nationally in relevant networks such as HBA.

Aníbal Quiñones is a proven creative leader & mentor with over 20 years of experience helping successful brands craft their narrative. Quiñones is currently a Chief Creative Officer and VP of Innovation at Arteaga & Arteaga in his native Puerto Rico. He teaches at La Escuela de Creativos de Argentina courses in digital creativity and creative trends.

Aníbal has received top industry accolades throughout his career, including Cannes Lions, Clio, LIA, New York Festivals, FIAP, El Ojo de Iberoamérica, and Webby, among others. In addition, he has served as a judge on international awards shows, including at Addys, El Ojo de Iberoamérica, FIAP, Locoto Publicitario, Luum, PHNX Awards, Caracol de Plata, and Cúspide, which he presided in 2019. In addition, Aníbal serves as President of the Caribbean chapter of the American Advertising Federation. Also, he recently started representing Cannes Lions in Puerto Rico.

In 2021 & 2022 at Arteaga & Arteaga, TOP FICE ranked the agency as the best independent agency in Puerto Rico. In addition, CREMA named it one of the top creative agencies in Puerto Rico. In 2016 at McCann, he was named one of the top Creative Directors of Latin America by Latinspots. That year he led the agencies to be the leading agency in his market at Cannes Lions, London International Awards, and Festival of Media.

Aníbal has written the political comic strip Pepito for over a decade. The comic strip is profoundly influential in Puerto Rico. As a result, UNESCO has awarded Pepito for its contribution to culture. Plus, the comic strip has received awards from the Puerto Rico Photojournalists Association, the Overseas Press Club, and the Institute of Culture of Puerto Rico.

Advertising creative with more than 14 years of experience, he worked in agencies at the Uruguayan market like: Cautiva and Punto Ogilvy and in the Peruvian market: Pragma, MullenLowe and Tribeca Media, where he holds the position of General Creative Director.

He is also a creativity teacher at Brother Lima.

Throughout his career his work has been recognized at different local and international festivals.

Vanesa is a creative director with almost 18 years of experience in advertising, including more than half of her career dedicated to health and pharmacy.

Passionate about people and storytelling, she is dedicated to innovation projects, transmedia storytelling and branded content, having worked with renowned agencies in healthcare, communication, and digital initiatives for major players in the pharmaceutical industry, as well as leading scientific and health outreach campaigns.

Her work with health brand projects has been recognized by Áspid, FePI, WINA, Best Awards, Lisbon, and others.

Favete Encinas, Executive Creative Director and co-founder of Rock and Roll - Santa Cruz with 19 years of experience in the Advertising field. /span>

After beginning his advertising career at Ogilvy & Mather, he gained experience in agencies such as McCann Erickson, Freelo, Consorcio Publicitario, and Athos TBWA.

Starting with graphic design and illustration, he has been forging his career path towards the creative field, creating for international brands such as Coca-Cola, Philip Morris, Warner Brothers Latam, Heineken, AXE, OMO, Sedal, Dove, Ri-K, Pepsico, Monster, KFC, Starbucks and national brands such as La Vitalicia, PAT, PIL Andina S.A., Imba, Mendocina, Cordillera Beer, Bisa Seguros, Fancesa, Viva and Entel, among many others.

He currently directs the Creative communication of prestigious brands such as Paceña, Tigo, Bcp, Arcor, Renault, Chevrolet, Pizza Hut, Farmacorp, which are added to the current and historical portfolio of the Rock and Roll agency. Favete has more than 110 awards for his creativity and strategy strengths from national and international advertising festivals like: El Ojo de Iberoamérica, Wina, Caracol de Plata, FEPI, Publicita, and Locoto Publicitario, where he has also had the opportunity to be a jury in different categories.

Since 2019, he’s been the Director and co-founder of the headquarters of La Escuelita de Creativos (The School of Creatives) in Bolivia, where he teaches Art Direction and Creativity.

Originally hailing from Sweden, John studied and started his advertising career in Scandinavia. Wanting to move his career internationally, John has spent the last 15 years in London, at both small independent and big network agencies. /span>

John currently works at Grey London as a Creative Director on the global Helly Hansen and Volvo accounts.

He has picked up awards at international and local levels in shows such as Cannes Lions, One Show, British Arrows, Lovies, Creative Circle, Big Awards, to name few. Not many people could claim this, but he has had a campaign signed off by the late Queen Elizabeth herself.