Trent is an award-winning, cross-disciplinary writer and Creative Director who’s spent 25 years in the industry. Over the last 12 of those years, he’s helped teams to think of, create and win for work on a range of clients from financial and automotive to not-for-profit and healthcare. And if asked, he’d tell you that helping launch Cossette’s ground-breaking SickKids ‘VS’ platform is a career highlight.

Anna isa senior brand communications leader with deep experience in the consumer space where she has spent more than 13 years building brands that earn trust, inspire action, and show up credibly within culture. She has led global storytelling, strategic partnerships and high-impact campaigns for organisations such as Clue, Deliveroo, P&G, J&J Beauty and more.

A strong advocate for female health and wellness, Anna brings a sharp understanding of how creativity can drive both behaviour change and commercial impact. Her work spans brand strategy, PR, content, partnerships and activations across digital, editorial and experiential platforms.

As an online juror for the 2026 Saniss Awards, she brings a perspective that balances strategic rigour with bold creativity – championing ideas that not only inspire, but drive real-world impact.

I’m a Senior Client Director at Ogilvy Denmark & Grey Health EMEA, with +15 years of experience working within health communications & marketing.

Communications leader with 11+ years of experience driving brands and business strategies across multiple categories and organizational setups.

For the past three years, closely associated with L’Oréal, focusing on L’Oréal Dermatological Brands and building a cooperation model based on strategic leadership, transparency, and trust, directly supporting business decisions

Fulya Candaş is a senior marketing and digital strategy professional with over a decade of experience leading brand, content, and performance initiatives for global and regional brands, including those in the healthcare and regulated industries. She has operated across agencies and independent networks, shaping integrated digital strategies for complex, multi-market environments.

Her work focuses on building scalable digital ecosystems that strike a balance between brand growth, audience engagement, and measurable business impact, all with clarity and credibility. Known for combining strategic thinking with data-driven insights, Fulya leads cross-functional teams, optimizes media investments, and translates complex audience and stakeholder behavior into clear, actionable marketing directions across Europe, MENA, and Asia.

Bassem Gamal Ashour is a Creative Strategy & Event Experiences Director based in Saudi Arabia, with over 12 years of experience across pharmaceutical advertising, healthcare communications, and medical congresses. His work sits at the intersection of clinical science, creative strategy, and brand communication, with a strong focus on transforming complex medical data into clear, compliant, and impactful campaigns.

Throughout his career, he has worked closely with regional scientific societies and major healthcare platforms, contributing to the strategy and execution of large-scale conferences and medical initiatives including MEDOC, IHOP, and SSDS. His professional background spans creative direction, campaign evaluation, and experiential design, giving him a balanced perspective when assessing pharmaceutical advertising on creativity, scientific accuracy, ethical standards, and real-world impact.

Creative director with over 16 years of experience working for the Uruguayan and Peruvian markets, in agencies such as Ogilvy Uruguay, MullenLowe, and Tribeca Media Peru, where he serves as Executive Creative Director.

Throughout his career, he has led projects that have been awarded locally and internationally, including: Clio, El Ojo de Iberoamérica, FIAP, El Sol, IAB, Effie (Uruguay, Peru, and LatAm), WINA, LUUM, Sannis, White Square, Premio Ideas, Desachate, Campana de Oro, among others.

Advertising Professional, Storyteller & Entrepreneur | Creator of #TouchData | 107+ local and global creative awards | 2 Grand Prix for Effectiveness and Innovation | Former Creative Director at SANCHO and Former Chief Creative Officer and Creative Vice President at Y&R, Ammirati Puris Lintas, DDB, and CCO at WWP | Beach Connoisseur | Full-time Ad Nerd

He has developed strategies and campaigns for healthcare brands such as Johnson & Johnson, AstraZeneca, Opella, Tecnoquímicas, Alka-Seltzer, Botox, Abbott, Bayer, AbbVie, Novartis, BD, Boehringer Ingelheim, Acino, Roche, Ipsen, Procaps, and Sanofi, among more than twenty pharmaceutical brands.

Throughout his accomplished and extensive career, he has managed renowned brands including Alpina, Postobón, Cream Helado, Poker Beer, Leona Beer, the National Federation of Coffee Growers of Colombia, Chevrolet, Avianca, Colombiana, Rama, Jabón Puro, Frutiño, Bon Bon Bum, Carvajal, Casa Luker, Norma, Bogotá Lottery, and El Tiempo. Over his multinational career, he has lived in five countries and served as Regional Creative Director for brands such as Rexona, Casa Botrán (XL-VIP), Zacapa Centenario, Grupo Securitas, Unilever, Kola Shanpan, Paiz, Salva Kola, Knorr, and Claro. He has also worked with global brands including Budweiser, McDonald’s, Walmart, Motorola, and Pepsi, among nearly one hundred brands—including the most beautiful brand of all: Miss Universe.

He has the honor of creating what has been recognized as one of the greatest campaigns in history, “Tengo Un Día Chocolate Sol–Pantalla Telepática,” now part of the country’s popular culture. This recognition was awarded at the Nova Creativity Awards and recently reaffirmed by the prestigious magazine Publicidad & Mercadeo.

Henry Medina is a globally awarded Chief Creative Officer and international keynote speaker.

Henry won Bolivia’s first-ever Cannes Lions, One Show, D&AD, London International Awards, and El Ojo de Iberoamérica Grand Prix, setting a historic precedent for the country’s creative industry.

He has served as a jury member at El Ojo de Iberoamérica, FIAP, El Sol, Global Effie, Effie Latam, New York Festivals, The One Show, and Cannes Lions.

He led the first Coca-Cola campaign exported across the entire Latin American region and the U.S. Hispanic market.

He also led the first Sony campaign exported regionally, to the U.S. Hispanic market, and to several Asian countries — achieving this four consecutive times.

Henry is one of the few Latin LIAisons Coaches at the London International Awards and one of 22 Latin creatives highlighted by ADWEEK’s “Hispanic Heritage” project in 2022.

Michel is the Chief Creative Officer and Co-Managing Partner at Triunfo Sudler. With over 26 years of experience, he began his career in consumer advertising before transitioning into the healthcare industry. Michel has worked at leading global agencies such as Grey and Geometry Global, where he developed innovative campaigns for top brands including PepsiCo, Danone, P&G, Nestlé, and Johnson & Johnson. He has also partnered with some of the world’s leading healthcare companies, including Novo Nordisk, Astellas, Abbott, Pfizer, Janssen, AstraZeneca, Lilly, and AbbVie.

For the past 12 years, Michel has led the creative team at Triunfo Sudler, dedicating himself to elevating healthcare communications and raising creative standards through innovation. His work has helped improve patients’ lives through award-winning campaigns that address both patient and client needs. Under his leadership, Triunfo Sudler has become one of the most awarded independent healthcare agencies in Brazil and Latin America.

Michel has received numerous awards, including Cannes Lions, Clio Awards, and The New York Festivals, among others. He has also served as a juror at some of the industry’s most prestigious festivals, including Cannes Lions (Health & Wellness), Clio Health Awards, Creativepool, and others.

With over 13 years of experience in creativity and strategic planning, Ángel is currently the Co-Founder and Head of Creative at Thanks Agency.

Early in his career, he became the most awarded young creative at Young Lions Mexico, a festival that recognizes emerging talent in the advertising industry and selects professionals under 30 to represent the country each year at the Cannes Lions International Festival of Creativity.

Ángel had the honor of representing Mexico twice (2011 and 2015), winning a Gold Medal in the Print category in 2015.

With over 24 years of experience steering high-impact campaigns for local and global clients, Felix is a multidisciplinary creative leader renowned for delivering award-winning, strategically grounded work across the healthcare, automotive, and entertainment sectors. Since joining WOW as Creative Director in 2013, he has been instrumental in cultivating top-tier talent and evolving the agency’s creative output for iconic brands such as Burger King, American Airlines, and Honda. His approach fuses artistic intuition with a rigorous commitment to business objectives, ensuring every concept resonates across today’s complex, multi-platform landscape.

For the past 12 years, Felix has focused his expertise on the intricacies of healthcare marketing, building a formidable portfolio that bridges the gap between clinical complexity and human connection. His leadership has shaped the brand narratives for major hospital systems, including Baptist Health and the University of Miami Health System, as well as Medicare Advantage leaders like Aetna and HealthSun, along with medical centers like Leon Medical Centers and Wellmax. From specialized retail environments like CVS y más and Farmacias Navarro to academic institutions like the UM School of Nursing and Health Studies, Felix’s deep category knowledge and passion for healthcare innovation make him a vital voice on this year’s jury panel.

With over 20 years of experience in creativity—and over the past decade almost exclusively focused on Health—he has worked in what he considers the best sector for innovation and creating campaigns with truly positive impact.

He is currently Creative Director at mká Comunicación Health. He previously held the same role at Ogilvy, DDB, Wunderman, Grey, and Comunica +A.

He has worked with brands such as Sanitas, Johnson & Johnson, GSK, AbbVie, Boehringer Ingelheim, Pantene, Toyota, Orange, and BBVA, with work recognized by the industry.

Dagmara is the Chief Creative Officer at Publicis Warsaw, where she leads a team of 40 creative professionals across Publicis Poland, Publicis Lion, Publicis Health, and the Publicis Immersive Lab, specializing in gaming and XR. 

Throughout her career, Dagmara has created and co-created award-winning campaigns for leading global brands including Sanofi, BNP Paribas, P&G, Nestlé, Media Markt, MTV, L’Oréal, Mondelez, Coca-Cola. Her work has been recognized at major international festivals celebrating creative excellence and effectiveness, with awards from Cannes Lions, LIA, Clio Health, Eurobest, Golden Drum, Gerety Awards, MIXX Awards Europe, D&AD and Effie. She has also served as a juror for Cannes Lions, The One Show, Eurobest and Golden Drum.

She holds degrees in Polish philology from the University of Warsaw and international management from HEC Paris and SGH Warsaw School of Economics. She is currently expanding her expertise through postgraduate studies in Neuro Leadership at Lazarski University in Warsaw, driven by a deep interest in the human brain and decision-making.

Victor is a Venezuelan Creative Director with over 20 years of experience in the Global and US markets. As a Creative Director, he has collaborated with top-tier clients such as Adidas, AT&T, Cricket Wireless, Toyota, Sony Ericsson, Miller Lite, T-Mobile, and Visa. 

His work has been recognized at festivals such as Cannes Lions, Effie, and Ojo de Iberoamérica. His experience at renowned agencies like TBWA, Dieste, *S,C,P,F,… and McCann Erickson has shaped his career. He recently held the role of Digital Creative Director at TStudios, T-Mobile’s In-house agency. 

Publications such as PSFK, Mashable, and Yahoo Tech had something to say about him for developing Lola the Mutt, the first AI puppy that trains people before adopting a dog. He also played a crucial role in securing Dieste’s first Best-in-Show Radio Mercury Award in the PSA category.

Sara de Frutos is a results‑driven Marketing Manager with broad experience in the pharmaceutical sector, fast‑moving consumer goods and a strong track record in driving growth of category‑leading global and local brands. This includes roles at major companies such as GSK and Almirall, drawing on experience across categories including cold & flu, allergy, digestive, skin health, oral care, pain and wellness. Her career has been largely rooted in the healthcare industry, enriched by early experience in tourism, corporate and editorial marketing, which sharpened her understanding of audiences and refined her storytelling and brand‑building skills.

She combines strategic discipline with a deep understanding of consumer behavior to create insight‑powered activations that foster consumer connections and engagement. In addition to her industry role, Sara teaches marketing, digital and consumer neuroscience at university level, bringing scientific depth that reinforces her strategic intuition. Her blend of cross‑sector experience, pharma expertise and insight‑driven innovation enables her to spotlight ideas with creativity, clarity and real impact, shaping the future of healthcare communication.