Trent is an award-winning, cross-disciplinary writer and Creative Director who’s spent 25 years in the industry. Over the last 12 of those years, he’s helped teams to think of, create and win for work on a range of clients from financial and automotive to not-for-profit and healthcare. And if asked, he’d tell you that helping launch Cossette’s ground-breaking SickKids ‘VS’ platform is a career highlight.

Anna isa senior brand communications leader with deep experience in the consumer space where she has spent more than 13 years building brands that earn trust, inspire action, and show up credibly within culture. She has led global storytelling, strategic partnerships and high-impact campaigns for organisations such as Clue, Deliveroo, P&G, J&J Beauty and more.

A strong advocate for female health and wellness, Anna brings a sharp understanding of how creativity can drive both behaviour change and commercial impact. Her work spans brand strategy, PR, content, partnerships and activations across digital, editorial and experiential platforms.

As an online juror for the 2026 Saniss Awards, she brings a perspective that balances strategic rigour with bold creativity – championing ideas that not only inspire, but drive real-world impact.

I’m a Senior Client Director at Ogilvy Denmark & Grey Health EMEA, with +15 years of experience working within health communications & marketing.

Communications leader with 11+ years of experience driving brands and business strategies across multiple categories and organizational setups.

For the past three years, closely associated with L’Oréal, focusing on L’Oréal Dermatological Brands and building a cooperation model based on strategic leadership, transparency, and trust, directly supporting business decisions

Fulya Candaş is a senior marketing and digital strategy professional with over a decade of experience leading brand, content, and performance initiatives for global and regional brands, including those in the healthcare and regulated industries. She has operated across agencies and independent networks, shaping integrated digital strategies for complex, multi-market environments.

Her work focuses on building scalable digital ecosystems that strike a balance between brand growth, audience engagement, and measurable business impact, all with clarity and credibility. Known for combining strategic thinking with data-driven insights, Fulya leads cross-functional teams, optimizes media investments, and translates complex audience and stakeholder behavior into clear, actionable marketing directions across Europe, MENA, and Asia.

Bassem Gamal Ashour is a Creative Strategy & Event Experiences Director based in Saudi Arabia, with over 12 years of experience across pharmaceutical advertising, healthcare communications, and medical congresses. His work sits at the intersection of clinical science, creative strategy, and brand communication, with a strong focus on transforming complex medical data into clear, compliant, and impactful campaigns.

Throughout his career, he has worked closely with regional scientific societies and major healthcare platforms, contributing to the strategy and execution of large-scale conferences and medical initiatives including MEDOC, IHOP, and SSDS. His professional background spans creative direction, campaign evaluation, and experiential design, giving him a balanced perspective when assessing pharmaceutical advertising on creativity, scientific accuracy, ethical standards, and real-world impact.

Creative director with over 16 years of experience working for the Uruguayan and Peruvian markets, in agencies such as Ogilvy Uruguay, MullenLowe, and Tribeca Media Peru, where he serves as Executive Creative Director.

Throughout his career, he has led projects that have been awarded locally and internationally, including: Clio, El Ojo de Iberoamérica, FIAP, El Sol, IAB, Effie (Uruguay, Peru, and LatAm), WINA, LUUM, Sannis, White Square, Premio Ideas, Desachate, Campana de Oro, among others.

Advertising Professional, Storyteller & Entrepreneur | Creator of #TouchData | 107+ local and global creative awards | 2 Grand Prix for Effectiveness and Innovation | Former Creative Director at SANCHO and Former Chief Creative Officer and Creative Vice President at Y&R, Ammirati Puris Lintas, DDB, and CCO at WWP | Beach Connoisseur | Full-time Ad Nerd

He has developed strategies and campaigns for healthcare brands such as Johnson & Johnson, AstraZeneca, Opella, Tecnoquímicas, Alka-Seltzer, Botox, Abbott, Bayer, AbbVie, Novartis, BD, Boehringer Ingelheim, Acino, Roche, Ipsen, Procaps, and Sanofi, among more than twenty pharmaceutical brands.

Throughout his accomplished and extensive career, he has managed renowned brands including Alpina, Postobón, Cream Helado, Poker Beer, Leona Beer, the National Federation of Coffee Growers of Colombia, Chevrolet, Avianca, Colombiana, Rama, Jabón Puro, Frutiño, Bon Bon Bum, Carvajal, Casa Luker, Norma, Bogotá Lottery, and El Tiempo. Over his multinational career, he has lived in five countries and served as Regional Creative Director for brands such as Rexona, Casa Botrán (XL-VIP), Zacapa Centenario, Grupo Securitas, Unilever, Kola Shanpan, Paiz, Salva Kola, Knorr, and Claro. He has also worked with global brands including Budweiser, McDonald’s, Walmart, Motorola, and Pepsi, among nearly one hundred brands—including the most beautiful brand of all: Miss Universe.

He has the honor of creating what has been recognized as one of the greatest campaigns in history, “Tengo Un Día Chocolate Sol–Pantalla Telepática,” now part of the country’s popular culture. This recognition was awarded at the Nova Creativity Awards and recently reaffirmed by the prestigious magazine Publicidad & Mercadeo.

Henry Medina is a globally awarded Chief Creative Officer and international keynote speaker.

Henry won Bolivia’s first-ever Cannes Lions, One Show, D&AD, London International Awards, and El Ojo de Iberoamérica Grand Prix, setting a historic precedent for the country’s creative industry.

He has served as a jury member at El Ojo de Iberoamérica, FIAP, El Sol, Global Effie, Effie Latam, New York Festivals, The One Show, and Cannes Lions.

He led the first Coca-Cola campaign exported across the entire Latin American region and the U.S. Hispanic market.

He also led the first Sony campaign exported regionally, to the U.S. Hispanic market, and to several Asian countries — achieving this four consecutive times.

Henry is one of the few Latin LIAisons Coaches at the London International Awards and one of 22 Latin creatives highlighted by ADWEEK’s “Hispanic Heritage” project in 2022.

Michel is the Chief Creative Officer and Co-Managing Partner at Triunfo Sudler. With over 26 years of experience, he began his career in consumer advertising before transitioning into the healthcare industry. Michel has worked at leading global agencies such as Grey and Geometry Global, where he developed innovative campaigns for top brands including PepsiCo, Danone, P&G, Nestlé, and Johnson & Johnson. He has also partnered with some of the world’s leading healthcare companies, including Novo Nordisk, Astellas, Abbott, Pfizer, Janssen, AstraZeneca, Lilly, and AbbVie.

For the past 12 years, Michel has led the creative team at Triunfo Sudler, dedicating himself to elevating healthcare communications and raising creative standards through innovation. His work has helped improve patients’ lives through award-winning campaigns that address both patient and client needs. Under his leadership, Triunfo Sudler has become one of the most awarded independent healthcare agencies in Brazil and Latin America.

Michel has received numerous awards, including Cannes Lions, Clio Awards, and The New York Festivals, among others. He has also served as a juror at some of the industry’s most prestigious festivals, including Cannes Lions (Health & Wellness), Clio Health Awards, Creativepool, and others.

With over 13 years of experience in creativity and strategic planning, Ángel is currently the Co-Founder and Head of Creative at Thanks Agency.

Early in his career, he became the most awarded young creative at Young Lions Mexico, a festival that recognizes emerging talent in the advertising industry and selects professionals under 30 to represent the country each year at the Cannes Lions International Festival of Creativity.

Ángel had the honor of representing Mexico twice (2011 and 2015), winning a Gold Medal in the Print category in 2015.

With over 24 years of experience steering high-impact campaigns for local and global clients, Felix is a multidisciplinary creative leader renowned for delivering award-winning, strategically grounded work across the healthcare, automotive, and entertainment sectors. Since joining WOW as Creative Director in 2013, he has been instrumental in cultivating top-tier talent and evolving the agency’s creative output for iconic brands such as Burger King, American Airlines, and Honda. His approach fuses artistic intuition with a rigorous commitment to business objectives, ensuring every concept resonates across today’s complex, multi-platform landscape.

For the past 12 years, Felix has focused his expertise on the intricacies of healthcare marketing, building a formidable portfolio that bridges the gap between clinical complexity and human connection. His leadership has shaped the brand narratives for major hospital systems, including Baptist Health and the University of Miami Health System, as well as Medicare Advantage leaders like Aetna and HealthSun, along with medical centers like Leon Medical Centers and Wellmax. From specialized retail environments like CVS y más and Farmacias Navarro to academic institutions like the UM School of Nursing and Health Studies, Felix’s deep category knowledge and passion for healthcare innovation make him a vital voice on this year’s jury panel.

With over 20 years of experience in creativity—and over the past decade almost exclusively focused on Health—he has worked in what he considers the best sector for innovation and creating campaigns with truly positive impact.

He is currently Creative Director at mká Comunicación Health. He previously held the same role at Ogilvy, DDB, Wunderman, Grey, and Comunica +A.

He has worked with brands such as Sanitas, Johnson & Johnson, GSK, AbbVie, Boehringer Ingelheim, Pantene, Toyota, Orange, and BBVA, with work recognized by the industry.

Dagmara is the Chief Creative Officer at Publicis Warsaw, where she leads a team of 40 creative professionals across Publicis Poland, Publicis Lion, Publicis Health, and the Publicis Immersive Lab, specializing in gaming and XR. 

Throughout her career, Dagmara has created and co-created award-winning campaigns for leading global brands including Sanofi, BNP Paribas, P&G, Nestlé, Media Markt, MTV, L’Oréal, Mondelez, Coca-Cola. Her work has been recognized at major international festivals celebrating creative excellence and effectiveness, with awards from Cannes Lions, LIA, Clio Health, Eurobest, Golden Drum, Gerety Awards, MIXX Awards Europe, D&AD and Effie. She has also served as a juror for Cannes Lions, The One Show, Eurobest and Golden Drum.

She holds degrees in Polish philology from the University of Warsaw and international management from HEC Paris and SGH Warsaw School of Economics. She is currently expanding her expertise through postgraduate studies in Neuro Leadership at Lazarski University in Warsaw, driven by a deep interest in the human brain and decision-making.

Victor is a Venezuelan Creative Director with over 20 years of experience in the Global and US markets. As a Creative Director, he has collaborated with top-tier clients such as Adidas, AT&T, Cricket Wireless, Toyota, Sony Ericsson, Miller Lite, T-Mobile, and Visa. 

His work has been recognized at festivals such as Cannes Lions, Effie, and Ojo de Iberoamérica. His experience at renowned agencies like TBWA, Dieste, *S,C,P,F,… and McCann Erickson has shaped his career. He recently held the role of Digital Creative Director at TStudios, T-Mobile’s In-house agency. 

Publications such as PSFK, Mashable, and Yahoo Tech had something to say about him for developing Lola the Mutt, the first AI puppy that trains people before adopting a dog. He also played a crucial role in securing Dieste’s first Best-in-Show Radio Mercury Award in the PSA category.

Yan’s expertise lies in using evidence-based methodologies to improve patient outcomes or commercial objectives, and in combining disparate analytical and technological modalities in entirely novel ways.

Before joining Klick, Yan co-founded a digital health agency where he spent 17 years developing digital health strategy and pharma creative.

Yan holds a Diplôme d’Ingénieur in Biological Engineering from l’École Polytechnique Universitaire de L’Université Côte d’Azur, and is an associate professor in the department of Modelling and Computational Sciences, at Ontario Tech University. He has published numerous papers in journals such as Nature Digital Medicine, or Mayo Clinic Proceedings: Digital Health, and holds several patents.

Matteo Maggiore, global creative director at Jung von Matt, is a prominent force in advertising. 

He is best known for emotionally charged, socially conscious campaigns for Hyundai, including projects like Hyundai Gets Its Driver’s License,

The Last Safety Feature, and The Bigger Crash.

Apparently, making people feel things while simultaneously rethinking road safety is now part of the job description.

Before that, he led campaigns for Nike and Samsung, working across agencies in London, Dubai, and Amsterdam.

Basically, collecting cities and big brands like frequent flyer miles.

Daniela Varela is a people-first creative, who helps build meaningful brands through storytelling. A firm believer that ideas can shape the world for the better, this Uruguayan-born creative developed her craft in LATAM, Asia and Scandinavia, but has called Brooklyn her home for the past 8 years. Her career has taken her from Y&R, Ogilvy Singapore, Orchid Creation, McCann Health, TBWA\Chiat\Day and currently to Weber Shandwick. She is committed to create dynamic workplaces for diverse people to thrive in, be wildly successful, and have fun while changing the world.

She has worked for some A-list clients such as Google, Coca-Cola, Unilever, LVMH and lately she has switched gears to leverage preventive medicine awareness and health equity with Merck, Pfizer, AstraZeneca, Moderna, Novartis, Roche, Boehringer Ingelheim, Lilly, and women’s health initiatives. She has been a member of some other prestigious juries such as LIA, Clio Health, The ADC, The NYFA, Dubai Lynx, El Ojo de Iberoamérica, WINA and Lisbon Advertising Group Awards to name a few. Her work has been recognized by Cannes Lions, Campaign Asia, Effie Awards, Clio Health, Cámara de Anunciantes del Uruguay and has been featured in Ads of the World, Google I/O, The New York Times, LatinSpots, AdWeek, Advertising Age, Campaign Asia and AdLatina.

When Dani is not working, she dances lindy hop, and practices boxing. She is convinced comms should be the same as a great jab-cross: powerful and precise. She loves teaching and mentoring people: it’s the way she found to give back and honor those who mentored her. She is Cannes Lions See it Be it Alumni and Tutor, a member of Publicitarias Uruguay, /Colectiva, coach at the Creative LIAisons Program from the LIA Awards for the last 4 years, and Regional Leader of Circulo Creativo Hispano; all programs aiming to celebrate female, young and latino representation and equity in the Industry.

Davor Bruketa is the creative director and co-owner of the full-service agency Bruketa&Žinić&Grey, which operates as a part of the global agency group Grey. Since 1995, the agency has won more than 650 advertising and design awards.

Bruketa is a permanent jury member of the New York Cresta Awards and has also served on juries of other prestigious marketing communications competitions such as Cannes Lions, Red Dot, D&AD, Art Directors Club, New York Festivals, Graphis, Young Guns, OneScreen, and others. He was also the first person from Southeast Europe to preside over the jury of the London International Awards.

In 2024, he became an executive member of the International Academy of Digital Arts and Sciences, and Red Dot Design Diary included him among the most influential designers. He is also an associate member of the Croatian Academy of Sciences and Arts in the Department of Fine Arts, a member of its Scientific Council for Tourism and Spatial Planning, formerly served as President of the Management Board of HURA (Croatian Association of Communication Agencies) and was a member of the Working Group of the President of the Republic of Croatia for the development of the national identity and brand of the Republic of Croatia.

Raúl Terashima is Co-Founder and Chief Creative Officer of Don Mostachón, one of Mexico’s most influential independent creative agencies, consistently recognized by national rankings and awarded at WINA, FePI, and LatamPack. He holds a Master’s degree in Creative Strategy from the Istituto Europeo di Design (IED) in Barcelona and a Bachelor’s degree in International Marketing from the University of Monterrey. He has represented Mexico as a jury member at the ECHO Latam Awards (2023 and 2025) in Buenos Aires, serves as a jury member for the A’ Design Award & Competition 2024–2025, is part of the PHNX Awards 2026 jury, and as a Preliminary Jury member of the Mad Stars Awards 2026.

Known for his direct, unfiltered approach and clarity in expressing innovative concepts, Raúl combines strategic precision with high creative standards. His demanding mindset and attention to detail have led him to collaborate on high-profile global brands such as Coca-Cola, British American Tobacco, and CEMEX, as well as develop brand experiences for AXA Seguros, Movistar, and Nissin. He approaches creativity with restraint and intention, valuing cultural awareness, disciplined execution, and ideas built to perform, provoke, and endure.

Diego Sánchez is an Argentine creative with more than 30 years of experience in the advertising industry. He began his career in 1992 at Marcet & Asociados and later joined creative teams at agencies such as JWT, CraveroLanis, and V&P Ponce. After serving as Creative Director at Young & Rubicam in 2008, he joined Publicis Argentina, where he took on the role of Executive Creative Director. He later moved to Ogilvy Argentina and subsequently joined El Club as Associate Creative Director.

In 2018, he joined McCann as Creative Director, and in 2021 he was promoted to CCO of McCann Buenos Aires.

Throughout his career, he has worked with brands such as Coca-Cola, Rexona, Axe, Carrefour, Ford, SanCor Salud, YPF, Nestlé, L’Oréal, Movistar, Renault, MasterCard, Banco Galicia, and BGH, among others.

He has served as a professor at the Escuela Superior de Creativos Publicitarios and Diplo Crea at Universidad Siglo XXI, and has also delivered talks and workshops, as well as served as a jury member at national and international festivals.

Cliff is the CEO and Partner of Brand2D, one of Kenya’s leading creative and digital agencies, and
the founder of Clever, Brand2D’s AI innovation division. A computer scientist and mathematician by
training, he sits at the intersection of advertising, human-centred design, and technology.
Cliff is directly involved in designing and building solutions that give African businesses and their
customers access to better services and information. His driving conviction is that great design
and smart technology should not be a privilege.
From brand strategy to AI-powered tools, Cliff champions innovation that is built for African
contexts, solves real problems, and puts people first.

Nico is a Creative Director with more than 15 years of experience at some of the world’s leading advertising agencies, working across consumer, pharma, and health & wellness—from Argentina to Australia, all the way to the US.

His work sits at the intersection of culture and business, pushing boundaries to create ideas that cut through the clutter and influence culture. Passionate about the industry, he is on a relentless mission to create great work that can have a positive impact on people’s lives.

Rafa is a Senior Creative Art Director at Publicis Brazil, where he develops creative work for international brands such as Red Bull, Nestlé, Medley, PicPay and Bradesco. With more than 17 years of experience, he has worked at leading agencies in Brazil, including  WMcCann and Loducca, creating integrated campaigns that combine strategic thinking, strong craft and creative innovation.

Clàudia Prat is a human biologist and Marketing Director at AB-BIOTICS (KANEKA Group), where she leads global marketing initiatives and innovation projects focused on scientifically validated probiotic solutions. Her work spans over 10 health areas, including women’s health, pediatric health, digestive health, and metabolic wellbeing.

She works connecting clinical research and market strategy, translating microbiome science into innovative consumer health products and international partnerships. Clàudia is also actively involved in the communication of clinical evidence, collaborating with healthcare professionals, researchers, and industry partners to bring microbiome-based innovations to market.

Alongside her professional role, she is involved in entrepreneurial projects related to health, nutrition, and digital business.

Victor Sotero is a 28-year-old Brazilian creative copywriter from the smallest state in the country who moved to the most populous one to work in advertising at renowned agencies such as AlmapBBDO, Leo Burnett, Africa Creative, Le Pub and GUT.

These contrasting and singular perspectives have shaped his creative approach, leading him to be selected by Young Lions to compete in the Digital category at Cannes Lions 2025, named to Meio & Mensagem’s 30 Under 30 list, and to win more than 30 advertising awards, including Cannes Lions, Effie, El Ojo and Clube de Criação. Among them is Heineken’s and Le Pub’s first-ever Cannes Gold Lion.

Yeah. So far, so good.

Mostafa Sherif is the Executive Creative Director at FP7 McCann Cairo, with 19 years across DDB, JWT, Saatchi & Saatchi, BBDO, and McCann.

He has led work for brands including Vodafone, McDonald’s, Mastercard, Uber, Nescafé, P&G, Chevrolet, Mercedes, Hyundai, E&, and the National Bank of Egypt, among others, earning recognition at Dubai Lynx, Effies, Caples, and the Crystals. He has also served on juries for New York Festivals and Ad Stars.

Montse Blanco is the Marketing Director at the Fundación “la Caixa”, where she leads the brand strategy and positioning of one of the largest philanthropic foundations in Europe, specializing in social action, health, education, and culture.

With more than two decades of experience in strategic marketing, she has developed part of her career at international agencies such as Ogilvy and BBDO. Currently, she drives communication initiatives with a social impact focus, advocating for the role of marketing as a tool to generate awareness and social change.

Douglas Rockhill is the Co-Founder of The Experience Design Studio (XDS), where he leads the creative and strategy practice across brand design, product design, and digital innovation. Douglas has designed transformative solutions for iconic brands including Apple, Nike, Microsoft, HP, National Geographic, Barnes & Noble, BMS, Sanofi, Allergan, and Martha Stewart. A seasoned leader and builder of high-performing creative teams, he has held leadership roles at Rosetta, Real Chemistry, R/GA, and JWT, and has launched multiple SaaS platforms from the ground up. His work lives at the intersection of design, technology, and user insight, driving impact through elegant, scalable experiences. 

At XDS, Douglas helps organizations not just adapt but lead by designing smarter, more human systems built for the future.

Lasse sees himself as equal parts creative problem solver and strategic storyteller. For almost 10 years, he sharpened his craft at one of Denmark’s most successful agencies before co-founding Newfinal in 2023. 

Here, he’s also ventured into med tech, working consistently with Coloplast to uncover the emotional side of their products, constantly proving that even the most clinical categories have deeply human stories to tell. 

As a juror, he’s looking for original ideas that create real change.

Luis Constantino has been planning, creating, and operating dedicated agencies for his clients since 2017. He is the CEO and CCO of OLIVER for Latin America, leading a creative community of more than 600 people. Throughout his career, Luis has had the opportunity to work with global brands such as Peugeot, Citroën, Danone, Hyundai, L’Oréal, Unilever, Reckitt, J&J, Colgate, Microsoft, Air France/KLM, Zurich, among many others. Luis has also been recognized at festivals around the world, including Cannes, D&AD, the London Festivals, the Effie Awards, and the Webby Awards.

Mónica Correa Molnar has more than 20 years of leadership experience in Pharma across Latin America, managing regional portfolios at Novartis, GSK, and Galderma, among others. She currently leads Backer HealthCare, a Medical Affairs and Omnichannel agency focused on Oncology, Specialties, and Rare Diseases.

She holds a degree in Social Communication and an MBA, with additional studies in Strategy, Pharmaceutical Marketing, Digital Marketing, and AI for Healthcare, bringing value to projects related to communications, innovation in medical education, and digital transformation.

With over 25 years of experience in communications, Adam has spent the majority of his career within advertising and marketing agencies, with the last 14 years focused exclusively on the healthcare sector. During this time, he has led promotional and activation strategies for both HCP and patient audiences, creating distinctive, insight-driven solutions that elevate brand impact and deliver meaningful engagement. A highly motivated creative leader, Adam brings deep communication expertise and works closely with strategy and planning teams to unlock powerful, innovative, breakthrough ideas.Adam describes himself as an “integrated ideas architect,” focused on delivering the right thinking to the right channel at the right time. He leads and inspires cross-functional, international teams, fostering a culture of creativity, collaboration and excellence. Alongside his agency work, Adam is also a mentor for www.bridgeforbillions.org, supporting healthcare start-ups and entrepreneurs as they develop and launch new businesses within the health sector.

Raymund is a start-up founder, creative leader, and brand builder who believes in the power of creativity to move people, businesses, and communities.

With two decades of experience across advertising, marketing, and brand-building, Raymund has shaped campaigns for global brands and helped build Filipino household names. Today, he’s bringing that same creative fire to Lennon Group. Using creativity to spark human innovations, tell stories that matter, and drive meaningful change. 

His work has been recognized in creative festivals around the world, from Cannes to London to New York to Busan to Singapore to Manila. He was named one of Asia Pacific’s 40 Under 40, and led the transformation of a small Philippine digital agency to become Campaign Magazine’s Global Digital Indie of the Year. Two years in a row.

After hours, Raymund dedicates his time to help shape the future of creativity. He co-designed the first ever Digital Creativity Program for CDM School of Digital Creativity as its Inaugural Chair. As Co-Chair of Digicon 2026 and as Board of Trustee of the Digital Marketing Association of the Philippines (DMAP), he’s helping drive digital excellence and innovation forward. He also served as three-time Chairperson of DMAP Digital Young Creators 2025, mentoring emerging thinkers, makers, and storytellers. 

Raymund believes in the transformational power of creativity light the way for a better world. 

Colleen is a creative visionary who is widely sought after by teams, clients and industry partners for her adept delivery of campaigns that help break down barriers to health and drive meaningful change. As Inizio Evoke Comms’ executive creative director, she leads the agency’s specialized creative team, overseeing all campaign concepting, branding development, and tailored digital content for our clients and business development efforts. 

Colleen has more than 20 years of experience in the field and has spent the majority of the last decade at Inizio Evoke Comms developing health-focused, visually stunning and emotive creative executions that have the power to inspire communities and change behaviors. Throughout her career she has spearheaded creative strategy and implementation across countless areas of health including in rare disease, women’s health, immunology, mental health, oncology and infectious diseases. 

Colleen earned a bachelor of fine arts from The College of New Jersey, graduating cum laude.

Sara de Frutos is a results‑driven Marketing Manager with broad experience in the pharmaceutical sector, fast‑moving consumer goods and a strong track record in driving growth of category‑leading global and local brands. This includes roles at major companies such as GSK and Almirall, drawing on experience across categories including cold & flu, allergy, digestive, skin health, oral care, pain and wellness. Her career has been largely rooted in the healthcare industry, enriched by early experience in tourism, corporate and editorial marketing, which sharpened her understanding of audiences and refined her storytelling and brand‑building skills.

She combines strategic discipline with a deep understanding of consumer behavior to create insight‑powered activations that foster consumer connections and engagement. In addition to her industry role, Sara teaches marketing, digital and consumer neuroscience at university level, bringing scientific depth that reinforces her strategic intuition. Her blend of cross‑sector experience, pharma expertise and insight‑driven innovation enables her to spotlight ideas with creativity, clarity and real impact, shaping the future of healthcare communication.

Strategic–Creative Director with 15+ years of experience leading portfolio transformation and brand strategy in highly regulated OTC and Rx pharmaceutical markets.

Specialized in brand value reconstruction and protection, portfolio architecture, and the development of clinical-commercial platforms aligned with therapeutic algorithms, generic competition and market realities. Experience working with licensed global brands and local pharmaceutical companies across complex therapeutic areas such as: Ophthalmology (Rx), Metabolic Health / Obesity Management (Rx),Women’s Health (OTC), Nutritional Supplements and Vitamins, Dermatology, Adults Nutrition, Pediatric Nutrition and Diabetes Nutrition.

BA in Visual Communication, Faculty of Arts and Design Universidad Nacional Autónoma de México, (UNAM)

Specialization in Editorial and Information Systems
Academia Nacional de San Carlos (UNAM)

Agustín Herrero is Chief Operating Officer (COO) at UV Agency, where he leads strategic growth and marketing transformation initiatives for global and regional brands. With more than 15 years of experience, he has led integrated marketing and communications projects across multiple markets, working with brands such as L’Oréal, Philips Healthcare, Natura, Maybelline and Garnier. His approach combines strategic thinking with rigorous execution, integrating creativity, media, data, culture and business impact.

Agustín leads multidisciplinary teams focused on delivering measurable results and building long-term partnerships with brands.

With more than 25 years of experience, I help brands transform complex ideas into clear, engaging and human stories.

My background combines strategy, creativity and innovation, with strong experience in the healthcare sector, collaborating with pharmaceutical companies to develop communication platforms, experiential initiatives and integrated campaigns around major medical challenges.

Beyond healthcare, my work focuses on connecting insight, technology and storytelling to create ideas that move brands forward.

I believe the most powerful ideas happen where strategy meets imagination, turning complexity into something people can understand, engage with and act upon. And when that happens, ideas turn into real impact.

Indraneel Sinha is a seasoned strategic marketing leader in the Pharma and MedTech space, with 14+ years of experience spanning integrated marketing, brand strategy, and commercial excellence. Currently based in Mumbai, he serves in a senior marketing role at Medtronic, where he leads integrated and omnichannel marketing programs across EurAsia, driving growth, profitability, and brand impact for complex healthcare portfolios. His expertise includes brand transformation, omnichannel engagement, marketing strategy, P&L management, product commercialization, data‑driven decision‑making, and cross‑functional leadership, with a strong track record of delivering measurable business outcomes in highly regulated healthcare environments.

Beyond his corporate role, Indraneel is a recognized thought leader and mentor in healthcare marketing and career development. He is an active LinkedIn creator, publishing articles and insights on Pharma & MedTech marketing, career strategy, and industry evolution, and frequently engages philanthropically with academic institutions through guest lectures and workshops. His work reflects a passion for building future-ready marketers, translating complex data into compelling stories, and shaping value‑based marketing strategies. He has also been acknowledged with the LinkedIn Top Voice badge in healthcare management and brand strategy, reinforcing his credibility and influence in the ecosystem

With over 20 years of experience, Gonzalo has worked for major brands such as AB InBev, IKEA, Coca-Cola, Unilever, DirecTV, Visa, Bayer, Fox, and Turner across Latin America and globally. He’s held creative roles at top Argentine agencies including Agulla & Baccetti, VML, *SCPF, Mercado McCann, Santo, Ponce, and currently Grey Argentina as Chief Creative Officer. His work has earned recognition at Cannes Lions, Clio, D&AD, The One Show, LIA, El Sol, FIAP, Ojo de Iberoamérica, Wave, and Effie. He has also served as a juror at Cannes Lions, Clio Awards, Effie Latam, and Effie Argentina, among others.

Anselmo Tumpić began his career in 2000 at Fabrica, the communication center of the Benetton Group, under the leadership of Oliviero Toscani. In Milan, he continued his work at agencies BBDO and Saatchi & Saatchi as an Art Director and Creative Director. After returning to Croatia in 2017, he founded an agency that quickly became one of the most awarded in the country. To date, it has won numerous prestigious awards, including Cannes Lions, D&AD, LIA, Epica, ADC NY, Cresta, Golden Drum, ED Awards – Grand Prix, and many others.

Maru Bernal is a Creative with 20+ years of experience across General Market, U.S. Hispanic, Mexico, and LATAM. She specializes in integrated, multi-channel and social-first campaigns and has led high-performing creative teams delivering award-winning work and strong business results.

A strong advocate for diversity, she believes the best ideas come from diverse teams. Throughout her career, she has worked across industries including healthcare, CPG, financial services, telecommunications, and entertainment. She recently joined BarkleyOKRP, where she works on UnitedHealthcare and other brands for the agency.

Jesús Ovejero is Managing Director & Partner at Manifiesto, an independent creative agency with offices in Madrid and Barcelona. With over 25 years of experience in the industry, he has built his career within major groups such as Omnicom, WPP, and Publicis, before leading the growth and consolidation of Manifiesto as one of Spain’s leading independent agencies.

His approach combines strategic thinking, creative excellence, and a strong business orientation, driving the company’s evolution toward an integrated model where creativity, data, and technology work together to generate real impact for brands.

Ryo Kurinami is an Associate Creative Director at GREY Tokyo, with over 20 years of experience in the advertising industry. Leveraging his background as an Art Director, he tackles business challenges with ideas that skillfully blend strategic thinking and craft, and has developed campaigns for global brands.

Jurica Ćorluka, Head of Creative, Señor, Croatia

Creative Director & Copywriter with 13+ years helping brands grow through culturally relevant ideas.

I’ve led creative teams and campaigns for brands like IKEA, Domino’s Pizza, FC Barcelona, Audi, Nissan, Toyota or Lidl — always with a focus on turning creativity into measurable business impact.

Beyond agency work, I teach creativity at Universitat de Barcelona and Brother (one of the most awarded creative schools in the world), helping shape the next generation of creatives.

An MBA who is a poet at heart. A wordsmith who has a flair for numbers. A lyricist who can paint pictures. Vineet has brought his unique perspective to advertising in every capacity he has held over the past 27 years. 

Vineet’s career arc spans through various prominent assignments, which includes creative leadership at Saatchi & Saatchi. He had a meaty stint at Leo Burnett, Publicis, Lowe Lintas and McCann Erickson in creative capacity as well as in new business development. 

With wide FMCG experience in his repertoire, Vineet along with Rina Caiser first established Aakanksha Healthcare, a leading healthcare advertising agency in India, catering to some of the biggest names in the Pharmaceutical industry in India, Europe, UK & USA. And then started V-ROK Communications Network a Network of Advertising Agencies, Production & Animation House along with a Digital Agency & now also offering a New Introduction in the Media Space. 

Throughout his career, he has bagged more than 500 International & National Awards with his work featuring in Cannes, One Show Rx, Clio Rx, New York Festival, The Global Awards, The Rx Club New York & ABBY’s and Big Bang Awards. It is under his Creative Leadership that the Agency has bagged the title ‘Healthcare Agency of the Year’ multiple times.

Apart from Vineet’s work featuring on the global platforms, he has been on a Jury of Cannes, Clios, New Your Festival, Lisbon and many more in the heath and film space since 2011. 

Under Vineet’s Creative Leadership, today V-ROK Communications Network has a very strong presence amongst its clients in India, Europe, UK, US & Canada and is pivotal in building Global brands.

I am a executive creative director with 20+ years experience. I’ve honed my conceptual skills at advertising agencies Havas Worldwide, Imagine, Y&R, TBWA and Publicis and developed my entrepreneurial and digital skills as co-founder of an agency which focused on media neutrality. I’ve won 200+ national and international awards such as Cannes Lions 2009, 2010, 2011, 2017, 2018, 2019, 2020,2021, 2022, 2024 Eurobest, Pencil, SpinAwards, Esprix, SAN, Accent, FWA, Effie, D&AD and many more. The award winning work was made for automotive(Mercedes-Benz, Jaguar, Renault, FCA) fashion retail (Hunkemöller, Van Gils, Wefashion, Hema), insurance (Delta Lloyd) and consumer finance (Ohpen), FMCG, supermarkets (Albert Heijn), consumer electronics (Samsung, Philips) Lay’s and Danone for food, charities and public awareness campaigns. I have proven to be able to successfully launch brand campaigns and activate them across different touch points from video, print, digital to product design. I am a modern customer experience thinker who helps brands connect with their target audience in a rapidly changing world. I am also a well-known speaker at art schools, universities like Amsterdam VU, Arizona State University and InHolland, The Solar Future and Endemol.

He is currently the External Communications and Reputation Manager at Pfizer for Peru, Ecuador, Chile, and Bolivia, as part of the company’s Latin America Communications team.

He holds a degree in Commercial Engineering, an MBA from Thunderbird School of Global Management at Arizona State University in the United States, and a Global MBA from the University of Chile. Additionally, he is a journalist from Universidad Católica del Norte, with various other academic achievements and certifications.

With over 20 years of leadership experience in strategic marketing and communications, he has worked across industries such as healthcare, mining, government, and more. Born in Copiapó, he proudly hails from the dry Atacama Desert, where he began building his professional career.

In his role at Pfizer, he has championed science-focused communication, including the creation of the Pfizer Andean Cluster Award, which recognizes communication professionals and students for their work in scientific journalism with a focus on health.He views creativity as a core value in marketing and communications and is also an award-winning author. His literary achievements include recognition in various competitions, including the National Fund for Books and Reading Award for emerging writers in 2016.

Brett is one of the most respected and awarded creative leaders in health communications, known for his bold ideas, strategic precision, and unwavering belief that creativity has the power to change lives. Throughout his career, Brett has not only won at every major global award show, including D&AD, Cannes Lions Health, Clio Awards, The One Show, London International Awards, Eurobest, and Effie’s, but has also served as Jury President and Judge across these prestigious platforms. His influence and commitment to elevating creative standards have made him a trusted voice in the international creative community.

Beginning his career in consumer advertising before moving into healthcare at McCann Health, Brett discovered his passion for merging creativity with purpose. That journey led to the founding of VCCP Health, his proudest achievement, transforming a modest London start-up into one of Europe’s most awarded and admired healthcare agencies, and more recently, expanding its footprint with the launch of VCCP Health in the USA.

Equal parts art director, copywriter, and strategist, Brett brings an instinct for craft, clarity, and human connection, constantly pushing the boundaries of what healthcare creativity can be.

Martins believes that creativity can change the world—a conviction he has held since the early 2000s, when he began working on social campaigns and meaningful storytelling.

Starting as a junior creative at TBWA/Riga, he has grown into a seasoned creative leader with nearly 20 years of experience across branding and advertising. He has worked with leading local and international clients, including Reckitt Benckiser, ABB, LG, Samsung, and Coca-Cola.

Martins specializes in developing impactful ideas across both online and offline ecosystems, combining diverse experiences to create work that connects and engages audiences. In this AI age, where real human creativity matters more than ever and AI serves as an extension of our minds, he continues to push creative boundaries as Lead Creative at ALPHA, one of the leading independent agencies in the Baltics.

I’m a creative strategist and copywriter with over 20 years of experience in advertising, helping brands transform ideas into meaningful connections that drive real business results. As the founder of Mokeka Publicidade, I lead projects that combine creativity, strategic thinking, and performance, developing campaigns that go beyond aesthetics to generate impact, relevance, and growth.

I also work as a university professor in Advertising and mentor professionals in the fields of creativity, branding, and communication. My approach is rooted in the belief that great ideas are born from diverse perspectives and cultural exchanges, which is why I actively seek inspiration beyond the traditional boundaries of agencies. Throughout my career, I’ve collaborated with brands across different industries, always focused on crafting narratives that are both emotionally engaging and commercially effective.

Sharon Howard-Butler is a Creative Partner at Omnicom Health Oceania with more than 25 years’ experience transforming big ideas into impactful health and wellness campaigns. She has led creative teams across Sydney and New York at agencies including Saatchi & Saatchi Health, The Bloc, and Area 23, with work recognised at Cannes Lions, Clio Health, and other leading global award shows.

A respected industry voice, Sharon has been a juror for major international awards including Clio Health, The One Show, ADC, Spikes Asia, and LIA. She is passionate about purpose-driven creativity that connects with people, inspires action, and drives meaningful change.

More than 15 years of experience in the advertising industry

Education: UTE – Bachelor’s Degree in Advertising, Brother Escuela de Creativos (Buenos Aires), Universidad de PalermoExperience: Copywriter at Mediterráneo, Creative Director at Brand Action, Creative Director at BBA, Founder of Agencia Vibra, Founder and CEO of Agencia Go

A physician turned creative leader, Oana Cociașu is one of the architects of healthcare communication in Romania. As the founder of Medic One—the region’s first agency dedicated to health—she has been at the forefront of redefining how science can be translated into compelling, award-winning creative work.

Blending medical expertise with a sharp creative instinct, Oana has led campaigns that transform complex health narratives into ideas that move people, shift perceptions, and deliver real-world impact.

Since 2013, in her role as President of the Romanian Advertising Council, she has strengthened advertising self-regulation at both national and international levels, contributing to Romania’s alignment with European and global best practices.

With a career dedicated to pushing the boundaries of health and ethics in communication, she brings to the jury a deep understanding of what it takes to turn scientific truth into creative excellence that resonates.

Florence Guisset is a healthcare communication expert and founder of Yellow Pill, a recognized Belgian agency in the field.

After leading the healthcare division at DDB, she launched Yellow Pill in 2015, building it into a trusted strategic partner across pharma sectors

— from OTC and Rx to food supplements — and across diverse audiences including HCPs and patients.

Known for her ability to navigate complex healthcare environments, she designs communication strategies that combine scientific rigor, creativity,

and measurable impact. Her work reflects a sharp understanding of the evolving healthcare landscape and a commitment to elevating how brands engage,

inform, and create meaningful value.

She is a physician, specialized in epidemiology and holds a Master’s degree in Public Health (Cum Laude), with more than 15 years of experience leading clinical, epidemiological, and public health processes across public, private, and academic settings. She has a strong track record in advanced health data analysis, as well as in the search, synthesis, and generation of evidence to support policy-making and the development of health strategies. She has also developed teaching experience as a methodological advisor in research and project evaluator, contributing to strengthening the scientific and methodological quality of health studies.

She is co-founder, administrative director, and senior consultant at EpiThink Health Consulting, where she leads the design and execution of health research projects, health technology assessments, evidence-based medicine processes, and high-impact scientific publications. In this role, she has built extensive experience collaborating with the pharmaceutical industry, associations, and scientific societies across Latin America, participating in expert panels, clinical guidelines development, and multicenter projects. Through EpiThink, this approach translates into the development of strategic solutions that integrate methodological rigor with a deep understanding of the healthcare landscape, strengthening the generation, synthesis, and application of scientific knowledge at different levels of the health system.

Her medical and epidemiological background, combined with her research experience, allows her to quickly understand the needs of different stakeholders in the healthcare sector and develop timely, high-value solutions. Through EpiThink, she drives the development of products and strategies based on the highest methodological standards, combining scientific excellence with clear, precise, and effective communication, facilitating the translation of complex evidence into actionable solutions for the clinical, pharmaceutical, governmental, and academic sectors.

Connie Lo, Managing Director GBA Health Informatics

Formerly served as Greater China President at IPG Health. She brings over 20 years of experience in the healthcare industry across prescription, consumer health, and wellness brands in the Greater China region. Her accomplishments include leading a Ministry of Health delegation to Australia to share insights on healthcare regulations and pharmacy systems and serving on the author panel for China’s Hand Hygiene Guidelines in 2009. 

Under her leadership for 10 years, the IPG Health agency has received multiple prestigious industry awards, including Cannes Lions Health Agency of the Year and consecutive Specialist Agency of the Year honors in Asia. She has also served as a jury member for the LIA China Creativity Show and the Effie Awards Greater China. 

With over 15 years of experience, Alejandra is a creative with the eye of a designer and a designer with the mind of a creative. Her background in Graphic Design from the University of Buenos Aires and her evolution into creative leadership allow her to seamlessly blend aesthetics, storytelling, and innovation.

As Chief Creative Officer at Avatar, she leads multidisciplinary teams across LATAM—Argentina, Mexico, Chile, Peru, and Brazil—delivering impactful ideas rooted in conceptual storytelling and original thinking for regional and global brands.

Passionate about innovation as a key to expanding creative possibilities, Alejandra has driven the integration of generative AI into her organization, using it as a tool to enhance both ideation and final content execution, she embraces technology as a catalyst—not a replacement—for human creativity, opening new paths for efficiency, experimentation, and distinction in the industry.

Driven by collaboration, she brings strategic vision, visual excellence, and cultural sensitivity to every project, crafting work that resonates and challenges the boundaries of what’s possible.

Beyond advertising, Alejandra is also recognized as a VJ in Argentina’s live event scene, with visual installations featured in cultural and entertainment spaces—exploring storytelling through a sensory and experimental lens. This facet of her work has allowed her to explore new forms of sensory storytelling and connect with audiences through immersive, experimental experiences.

André Havt is a Brazilian creative leader with 30 years of experience in advertising, design, and storytelling. Currently Chief Creative Officer, he has led award-winning work for global and local brands, with recognition at major international festivals.

Creator and curator of “Favelagrafia” Exhibit at the Rio de Janeiro’s Museum of Modern Art (2016 and 2019)

Marisa Oliver is the CEO and founder of Hamelin Agency, a pioneering agency in purpose-driven strategic influencer marketing. With more than 20 years of experience in the industry, she has worked with leading brands, helping them turn influence into a real driver of brand building, reputation, and business growth.

She is the co-author of three books on influence and a founding member of APIDE (Digital Influence Association in Spain). She is also part of the Influencer Marketing Commission at IAB Spain and a founding member of the influencer marketing knowledge platform IM365.

Her approach views influence as a cultural asset, which is why she focuses on promoting more ethical, conscious, and future-oriented advertising, advocating that marketing and advertising not only sell, but also help build society.

Juan Camilo is a Creative Director with a proven track record of crafting integrated campaigns at the intersection of technology, content, and multimedia. With a creative footprint spanning Argentina, Colombia, Dominican Republic, Ecuador, and Peru, he has been instrumental in driving and elevating the digital mindset across the MullenLowe network throughout Latin America.

For Juan Camilo, great ideas move people, but exceptional craft transforms their everyday visual experience. His work consistently explores the dynamic between human connection and multimedia execution. He approaches the creative process as a vehicle for profound personal and professional growth, firmly rooted in the belief that mindfulness, balance, and well-being are the ultimate catalysts for producing world-class work.

Tudor looks after ideas at 1000heads London. With stints spanning media, ATL, digital and social agencies, his work sits at the intersection of creative innovation, technology and strategy – from film to immersive and beyond. His focus now lies in what’s next for social and digital craft, and how new technology opens up new stories, or new ways of telling old stories. He enjoys work that is audience-first and speaks to the culture from which it hails.

MONIKA ROGALSKA is Director of Innovation and Board Member at the K.I.D.S. Foundation, where she leads projects that enhance pediatric care through digital tools, hospital engagement, and patient-centered solutions. She has collaborated with organizations such as Nurofen (Reckitt), Microsoft, Siemens Healthineers, Impact Foundation, Alight Foundation and others. She produced the podcast “Pacjenciaki” to make expert pediatric knowledge more accessible to parents and healthcare professionals. She also organized the Pediatric Innovation Day conference and coordinated donation campaigns supporting children’s hospitals across Poland. In her professional role, Monika is specializing in compliance data with a strong focus on AI ethics and interoperability in healthcare systems. She is passionate about using data and emerging technologies to improve patient outcomes and hospital efficiency, bridging the gap between innovation and compassionate care.

Nuno Tenazinha is the Founder and Managing Partner of KOBU Agency, an award-winning branding and digital agency based in Faro, Algarve. With over 15 years of experience, he brings together strategy, creativity, and behavioural insight to help brands grow with clarity, originality, and purpose.

His career started in Computational Systems Biology, an unexpected beginning that continues to shape the way he thinks: analytically, systemically, and with curiosity. That scientific foundation eventually collided with a growing passion for design, digital experiences, and storytelling, leading him to build projects across sectors such as health, tech, NGOs, fashion, and consumer brands.

In 2014, he founded KOBU to create the kind of agency he felt was missing in the Algarve: strategic, experimental, and unafraid to build bold brands. More than a decade later, he leads the agency with Sandra Lopes and a team of 14, partnering with clients across Europe and the US, including WWF, Red Cross, BNP Paribas, ILGA, Klarisana, Facialteam, HeartGenetics, SONAE Arauco, NH Hotels, Anantara, and Andaz. KOBU was distinguished as Portuguese Digital Agency of the Year in both 2022 and 2024.

Nuno also lectures regularly at ETIC Algarve and the University of Algarve, where he shares his perspective on strategic thinking, creative process, and the role of design in shaping better brands, and better decisions.

Tatia Dolidze is a strategic creative director and marketing communication lead with over a decade of experience shaping brand narratives and building integrated campaigns. With a career defined by purposeful creativity, she has led multidisciplinary teams for global and regional leaders, including Unilever, Glovo, Samsung, Visa, PepsiCo, and Turkish Airlines. Throughout her tenure at agencies like Leavingstone, Redberry, Saatchi & Saatchi Tbilisi, FCB Artgroup, and McCann, she has directed full-funnel creative visions for over 50 integrated campaigns across more than 10 industries.

Tatia’s transition into the health and purpose-driven sector is backed by her strategic work for brands such as Biochimpharm, GPI Insurance, and international organizations including USAID, UN Women, and unicef. Her ability to apply deep consumer insights to complex sectors has earned her major industry awards and regional recognition.

Beyond her executive leadership, Tatia is a dedicated educator who has nurtured the growth of over 80 creatives. Based in Georgia, she currently serves as an independent creative director and marketing consultant, staying at the forefront of digital-first storytelling and emerging content ecosystems. As a member of the Saniss 2026 jury, she brings a “maker’s perspective” to the evaluation of global cases, prioritizing work that delivers both measurable business success and meaningful social impact.

Daniel Torres is Co-Founder and Chief Creative Officer of QRTL, as well as a consultant, speaker, commercial voice-over artist, and dubbing actor. He holds degrees in Marketing and Advertising, and in Advertising Direction and Production, with more than 13 years of professional experience.

He has led strategic and creative projects for commercial and political organizations, combining expertise in communication, creativity, branding, and voice work. He has also been a TEDx speaker and has been invited to serve as a judge in various marketing, advertising, and creativity awards and competitions in Mexico.

The agency he co-founded and currently leads has been recognized as one of the best places to work in Mexico by Great Place to Work.

Emmanuel Ante builds marketing operations that outlast campaigns and leaders who outlast roles. His work sits a t the intersection o f strategy and execution, where ideas must translate into scale, discipline, and measurable impact. Nigerian b y origin and global in outlook, he is intentional about building organizations that last. A s Chief Operating and Innovation Officer a t QVT Media, Emmanuel brings over a decade o f experience leading growth, operations, and strategic execution across media, marketing, and consumer-facing industries. His career has been defined by the ability t o turn ambition into integrated systems that perform consistently at scale.

Antonio Abello is a senior executive in communications, advertising, and business development with over 20 years of experience leading regional operations across Latin America. He currently serves as Managing Director of Brandtech+ WEST for Mexico, Colombia, and Brazil, part of Brandtech Group.

Throughout his career, Antonio has held leadership roles at agencies including J. Walter Thompson in Colombia and Mexico, as well as CARAT and Colombia, where he has consistently driven the transformation of agency models toward integrated solutions spanning communication, content, and media.

His work has focused on building high-performance teams, accelerating growth, and delivering operational excellence while strengthening long-term relationships with global clients. More recently, he has been leading the evolution of AI-powered creative and production workflows, helping organizations adapt to the rapidly changing marketing landscape.

Antonio holds an MBA from Università di Bari and a degree in Communications and Advertising from Pontificia Universidad Javeriana. He has also completed executive education programs at MIT, CESA and Hyper Island. In addition to his corporate role, he is a university professor and frequent speaker at industry forums such as IAB and P&M.

He has been recognized by SCOPEN as one of the most influential leaders in the industry and was part of WPP’s High Potential (HIP) program.

As a juror, Antonio brings a perspective that combines creative judgment with business impact, evaluating work not only for its originality, but also for its effectiveness, scalability, and relevance in today’s evolving marketing ecosystem.

Luis Alfonso Ruiz is a strategist with more than 20 years of experience leading technology projects and digital marketing initiatives. As CEO of igloolab, he has established himself as the architect behind the concept of Pharma Entertainment, transforming scientific communication into memorable and disruptive experiences for the pharmaceutical industry in Latin America.

His background in Visual Design and Systems Engineering allows him to combine scientific rigor with cutting-edge tools such as omnichannel strategies, virtual reality, and data analytics.

He has led strategies for global companies such as Sanofi, GSK, Pfizer, and Bayer, positioning his company as a strategic partner and earning multiple international awards for its ability to humanize science through technology.

One of Atlantic Canada’s veteran creatives, Terri has spent the past two and a half decades making world-class advertising with a world-class view from her island home in Newfoundland, Canada. Over the years, her work has been recognized in CA, LlA, Applied Arts, ADCC, Marketing, AToMiC, CMA, CASSIES, MIA, and HSMAI. She’s also served on juries for Marketing, Applied Arts, Campaign Canada, Canadian Young Lions, and New York Festivals. Her work has been profiled in Lürzer’s, Applied Arts, Marketing, Strategy, The Globe & Mail, and Media in Canada. Terri is passionate about engaging her local creative community, championing women in advertising, and mentoring young creatives. 

Tatiana Rovina is an Associate Creative Director (ACD) with over 25 years of experience at leading global advertising networks in Brazil. Throughout her career, she has been dedicated to creating impactful campaigns across multiple categories and disciplines. In recent years, her work focuses on creative leadership in health, wellbeing and pharmaceutical communications.

My name is Tieri and I am an Art Director and Illustrator from Brazil. Born in São Paulo, on January 15, 1989.

I graduated in Social Communications – Advertising and Marketing from Cásper Líbero University in 2012 and then majored in Art Direction at the Miami Ad School in 2015.

Started my career in 2011, when I joined Wunderman in São Paulo, where I worked on accounts such as Dell, Nokia, Vivo, Ford, Land Rover and Jaguar.

In 2014 I moved to AlmapBBDO, where I worked for 6 years as art director, with clients such as Havaianas, AMBEV (Guaraná Antarctica), Volkswagen, Elma Chips (Doritos, Ruffles, Cheetos & Lay’s), radio Kiss FM and more.

In 2020 I moved to have a new job as Art Director at Media.Monks and keep creating campaigns for some cool brands, like Oreo, Uber, Michelob, AMBEV (Beats) & still Havaianas.

On October 2023, I am woking as Creative Art Director at WMcCann. My daily jobs has Itaipava Beer and TNT Energy Drink as clients and love brands.

March – May 2025, I was a freelancer at FCB Brazil, and had contact with brands like Aurora, AliExpress.

June – July 2025, I was a freelancer at DPZ, having a good time with great professionals and developing such a nice project.

And from July 2025 until now I am working at Druid Creative Gaming, an incredible experience with a group of talented people, working with our passion, which is advertising and games simultaneously.

Giles Watson is an Executive Creative Director known for creating work that’s as effective as it is iconic.

Currently at Clemenger BBDO, with experience spanning the UK, Europe, EMEA and Australia, he has built a reputation for turning complex business challenges into ideas that genuinely move people, earning international recognition, including a #8 global ranking at the D&AD. His work combines sharp strategic thinking with distinctive craft to create platforms that earn attention, shift behaviour, and stand the test of time.

At his core, Giles believes the most powerful work doesn’t just look good, it makes people feel something.

Daniela Escobar Llanos is a seasoned Digital & Media professional with several years of experience leading data‑driven media strategies and high‑impact digital campaigns across diverse industries. After building a strong track record in media, performance, and brand growth, I now apply that expertise within the pharmaceutical sector at Opella Socopac, driving compliant, insight‑led, and consumer‑centric digital initiatives.

He has twenty years of experience in building and positioning brands within the pharmaceutical industry.

His projects have received recognition in industry awards, including Gold and Platinum categories, as well as a Silver Effie in Pharmaceutical Products, and awards at Clio, Aspids, LIA, and Saniss Awards.

He has worked with clients such as Bayer, Pfizer, AstraZeneca, Takeda, Johnson & Johnson, Roche, Nestlé, Abbott, P&G, MSD, Amgen, Sanofi, and GSK.

He holds a Master’s degree in Creativity from the National Institute of Fine Arts.

He is a lecturer at the Institute for Research in Communication and Culture in Mexico City, as well as at Universidad Anáhuac, Universidad del Valle de México, Universidad Panamericana, Escuela de Mercadotecnia (Merca2.0), and IAB.

He is also a speaker and trainer in digital innovation, pharmaceutical marketing, and communication.

Alex Katz is the cofounder and Executive Creative Director at the award winning independent agency Officer & Gentleman. Originally from Miami, Alex moved to Madrid in 2008 where he teamed up with Spanish creative Javi Iñiguez de Onzoño. After working at several renowned agencies like Crispin Porter + Bogusky, Shackleton and Cheil, in 2016 the two decided to branch off and start their own agency. Since then, they’ve created award winning work for brands like Pornhub, Nike, Booking.com, Real Betis and Netflix, and have been recognised at some of the world’s most prestigious advertising festivals, including Cannes, The One Show, The Clio Awards and New York Festivals.

Meet Caren Spigland—a Chicago-based Creative Director at Eversana with 15+ years of ad-world mileage and a knack for turning strategy into standout creative. She honed her craft at agencies like Cramer-Krasselt, JWT, and BBDO, shaping consumer work for brands such as 7‑Eleven, Extra Chewing Gum, Kahlua, and Southwest Airlines. Then she brought that same big-brand energy into healthcare at Abelson Taylor and Eversana, mentoring and creating work for AbbVie, Amgen, Lundbeck, and Takeda. Along the way, her work has earned nods from Lürzer’s Archive, the Clio Awards, Graphis, and the London International Awards.

Bachelor’s degree in Marketing, Sales, and Corporate Advertising, with more than 20 years of experience in the promotion and marketing of tangible products in both B2B and B2C environments. Extensive experience in trade marketing across segments such as traditional and modern channels, mass consumption, pharmaceutical, and banking sectors, working in both multinational and national companies in areas such as Marketing, Sales, and Commercial Management as a business partner, holding roles such as Regional Brand Manager for Central America and Commercial Manager.

She has coordinated projects related to the definition, development, and implementation of processes in product and brand management, as well as team leadership and new business development across sectors such as Retail, Distribution, and Government. Her experience includes defining content and promotional strategies, e-commerce, and digital campaigns for new products, as well as brand image and packaging development, regional mass media launch campaigns, and go-to-market strategies.

She has worked with leading brands such as Cadbury Adams, Essity (focused on urinary incontinence with the TENA brand), and currently Mercorica, managing health and beauty brands.

Erika Kokrak is an internationally experienced fertility and maternity reflexologist, author, and patient advocate originally from Hungary, now based in Barcelona, Spain. With over 20 years of professional experience, she specialises in supporting individuals and couples navigating infertility, assisted reproduction, and pregnancy through structured, non-invasive reflexology focused on stress regulation and nervous system support.

Her work centres on the emotional and physical challenges associated with fertility treatment, offering a calm, professional environment during demanding and often uncertain periods. Over the course of her career, Erika has worked with more than 500 clients and has supported over 140 reported pregnancies, including complex IVF and donor-egg journeys.

In addition to her reflexology work, Erika contributes to professional education by delivering seminars and lectures for colleagues, focusing on improving support for infertility patients from both emotional and mental perspectives. She places particular emphasis on male infertility, an often overlooked area, addressing how men cope with stress, pressure, and emotional challenges during fertility treatment.

Recognised for her contribution to patient support within the fertility field, Erika brings a practical, experience-based perspective that complements medical care. She is the author of a published book on fertility journeys.

Her work reflects a commitment to improving the wellbeing and experience of individuals undergoing fertility treatment, with a focus on professionalism, ethical practice, and supportive care.

Before starting his career in the U.S. at Young & Rubicam Latam, Luis worked in Colombia—his home country—for Saatchi & Saatchi and Y&R after finishing his studies in communication and advertising at the Pontificia Universidad Javeriana.

Besides Alma, Young & Rubicam, Accentmarketing, and Cheil have given him the opportunity to build brands for important clients such as General Motors, AT&T, Sprint, Nextel, Samsung, US Navy, Dunkin’ Donuts, and KFC, among others, while working across industries including Pharmaceutical, Healthcare, Communications, and Automotive. His healthcare expertise spans consumer health campaigns, pharmaceutical brand building, patient education initiatives, and multicultural healthcare marketing—delivering culturally relevant and clinically accurate messaging to diverse audiences.

Throughout his 30+ years of career, he has skillfully transitioned between U.S. Hispanic and Latin American markets, working in retail and branding at different times, offering a global perspective to specialized regional markets.

His work has been recognized in international advertising festivals such as Webby, One Show, New York Festival, FIAP, and El Ojo de Iberoamérica, among others.

At Alma, he is the Lead Creative for Eli Lilly, driving strategic creative direction to authentically connect with Hispanic and multicultural audiences while maintaining accuracy in healthcare messaging.