After struggling to choose between art and science at school, Yvette settled on science and studied Biomedical Science at university. Then, desperate to live in London and still wondering about art, she accidentally became a copywriter in a healthcare advertising agency. That was over 20 years ago and she still loves the opportunity it gives her to combine the two.
Over the years, Yvette has worked on many different disease areas, and created and implemented global and local campaigns for patients and carers, marketers and medics, and healthcare professionals and payors.
She loves exploring how creativity can make science more accessible, and is proud to lead a talented and diverse team of scientists and artists, PhDs and poets, perfectionists and creators.