With over 30 years of experience in the creative industry, Simon has built an extensive portfolio spanning brand, campaign, and digital projects. His passion for art, creativity, and clarity has always been the driving force behind his work, ensuring that strong ideas are at the heart of every project. He has collaborated with a diverse range of clients across sectors including healthcare, sports, construction, education, automotive, retail, television, and finance. Throughout his career, Simon has earned numerous industry awards for his work and plays a key role in shaping creative strategy, overseeing design, and leading the creative team at Absolute. His expertise has led him to work with high-profile clients such as AstraZeneca, Bentley Motors, PGA, Manchester City, BBC, and Mercedes F1, among many others.