Rica is a writer and creative leader who has spent her career helping brands find their voice and shape their stories.
Her keen sense of insight and love of storytelling have helped her create memorable campaigns for packaged goods, beauty brands, non-profit organizations, and more.
Rica’s work has been recognized by The One Show, the Epica Awards, and at Cannes. But more than awards, she values creating work that genuinely connects with people and makes them think of a brand in a new way.
She is also a Second City-trained performer and comedy writer, and one of the founders of Fierce Mama, greeting cards that celebrate the working mom.