Driss Abrouk is a professional with an extensive experience working across various agency models—small, medium, and large—including his time at The Backroom (McCann), where he spent two years leading digital creativity for the supermarket brand Aldi.
In 2017, he transitioned to the independent agency Manifiesto, where he later took on the role of Creative Director for the Barcelona office. From that position, he contributed to the agency’s growth, collaborating with major brands such as Bizum, Miravia, Reebok, Frigo, Jägermeister, ElPozo, TikTok, Glovo, CaixaBank, and Fundación Affinity.
Currently, he serves as Executive Creative Director at the Barcelona office of Havas Creative.
He also contributes to various master’s programs, including those at Elisava and the online university Shifta, helping shape the professionals of the future.