With over 24 years of experience steering high-impact campaigns for local and global clients, Felix is a multidisciplinary creative leader renowned for delivering award-winning, strategically grounded work across the healthcare, automotive, and entertainment sectors. Since joining WOW as Creative Director in 2013, he has been instrumental in cultivating top-tier talent and evolving the agency’s creative output for iconic brands such as Burger King, American Airlines, and Honda. His approach fuses artistic intuition with a rigorous commitment to business objectives, ensuring every concept resonates across today’s complex, multi-platform landscape.
For the past 12 years, Felix has focused his expertise on the intricacies of healthcare marketing, building a formidable portfolio that bridges the gap between clinical complexity and human connection. His leadership has shaped the brand narratives for major hospital systems, including Baptist Health and the University of Miami Health System, as well as Medicare Advantage leaders like Aetna and HealthSun, along with medical centers like Leon Medical Centers and Wellmax. From specialized retail environments like CVS y más and Farmacias Navarro to academic institutions like the UM School of Nursing and Health Studies, Felix’s deep category knowledge and passion for healthcare innovation make him a vital voice on this year’s jury panel.