Antonio Abello is a senior executive in communications, advertising, and business development with over 20 years of experience leading regional operations across Latin America. He currently serves as Managing Director of Brandtech+ WEST for Mexico, Colombia, and Brazil, part of Brandtech Group.
Throughout his career, Antonio has held leadership roles at agencies including J. Walter Thompson in Colombia and Mexico, as well as CARAT and Colombia, where he has consistently driven the transformation of agency models toward integrated solutions spanning communication, content, and media.
His work has focused on building high-performance teams, accelerating growth, and delivering operational excellence while strengthening long-term relationships with global clients. More recently, he has been leading the evolution of AI-powered creative and production workflows, helping organizations adapt to the rapidly changing marketing landscape.
Antonio holds an MBA from Università di Bari and a degree in Communications and Advertising from Pontificia Universidad Javeriana. He has also completed executive education programs at MIT, CESA and Hyper Island. In addition to his corporate role, he is a university professor and frequent speaker at industry forums such as IAB and P&M.
He has been recognized by SCOPEN as one of the most influential leaders in the industry and was part of WPP’s High Potential (HIP) program.
As a juror, Antonio brings a perspective that combines creative judgment with business impact, evaluating work not only for its originality, but also for its effectiveness, scalability, and relevance in today’s evolving marketing ecosystem.