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He had the privilege of knowing the manual craft techniques of the late 80's, being of great importance for the development of a refined technique and knowledge of the purposes of art direction.
Since then, he has worked at numerous agencies, large, medium and small, managing to develop work within large multinational corporations and structural development of smaller agencies, contributing to the implementation of the advertising culture.
In his career, he won a series of awards such as D&AD, ADC, Clio, One Show, NYF, LIA, Eurobest, CCSP, Epica Awards, Lusos, Communication Arts, FIAP, AdForum PHNX, Gerety Awards, Creative Floor, Luum Awards, FePI and ACT Responsibile. He also has several publications in the Lurzer's Archive magazine and was number 1 in the Bestadsontv ranking during 2011, among the best art directors in the world and number 1 among the best art directors in Brazil between 2020/21.
He has extensive experience as a Grand Jury Member in several categories at international advertising festivals: CLIO, NYF, Lusos, El Ojo de Iberoamerica, BestAds, Global Awards, Golden Awards, WINA, FePI, Lisbon, AdForum, World Luxury Awards, Luum Awards, and Care Awards ACT Responsible.
Born and bred in Hong Kong but later hopped onto an advertising catapult that flung him all the way to New York City and back to his roots in Asia.
In the 20 years that followed, Pierre has not just bagged China’s first Gold Cannes Lion Health, but also brought home top awards in prestigious shows such as LIA, Clio, Spikes, ADC, New York Festivals, The One Show, RX Club, AIGA, HKDA, ACE B2B, MMM, AMM, Markies, 4As, LongXi, Great Wall and Marketing Excellence. He’s relentless in etching a mark in the industry, being passionately involved in global jury circles: Cannes, LIA, Clio, Effies, ADC, MMM, RxClub, Globals, Spikes Asia, SIAF, New York Festival, Creative Floor, Ad Star, One show, Lisbon, Red Apple, Lumma, WINA, PHNX and started the Cannes Lion Health.
He is being name from Luerzer’s Archives 2021 #1 Top Creative Director in China and #3 Top Creative Director in Global and #3 Creative Director in China, 2021. He also being rank #21 at CreativePool the Top influential and inspiring Executive Director in 2021. Most recent, his work is being selected by United Nation, Great Ads for Good 2022.
Outside of advertising, there are some who regard Pierre as a fine artist and a racer. And if you are lucky, you might just spot one of his masterpieces at a gallery or art center in New York, London, or Asia and in a two-wheel race track.
Having 20 years experience in the healthcare market, I have always worked with creativity. Being responsible for the creative team at McCann Health Brasil, I also worked in independent agencies in large communication groups, such as WPP, IPG – Ogilvy Health and 141 Preview.
Working with more than 80 brands, I have always sought to raise the standards of communication in Brazilian Health markets. Throughout my career, I have built great teams, expanded businesses, and created award-winning work. I also had an international recognition in awards such as Epica Awards, The One Show, Communication Arts, Creative Club, NY Festival, LIA and Cannes. As well as being member of the One Show, New York Festival, Gerety Awards and LIA awards Jury in 2022.
Daniela is a people-first creative who helps build meaningful brands through storytelling. Born in Uruguay, creatively groomed in Asia and academically raised in Scandinavia, she currently thrives in New York City as a Creative Director.
Either working independently or while leading a team, Dani makes sure to add value to the brands, companies and people she works with. Understanding cultural practices ingrained in different communities has transformed her into an ethnology enthusiast who seeks for authentic insights and engaging ways to express them - also known as a truly international creative director. Her work can be described as: strategically driven, culturally relevant and carefully crafted.
She currently works for the Health Collective, the DTC branch of TBWA\ChiatDay and TBWA\Worldhealth, driving health literacy and preventive medicine awareness forward with creativity and comms strategy for clients such as Merk, AstraZeneca, AmGen, Janssen and Cytokinetics. Previously, she worked for McCann Health New York, Orchid Creation New York, Orchid Creation Barcelona, Ogilvy Singapore, Phibious Vietnam and McCann Montevideo. She has been a jury member of The New York Festivals, London International Awards, The Annual, WINA, ADC Awards, Indigo Awards and other prestigious festivals.
I’m Angélica Espinosa, Designer, Art Director, and yeah, woo-hoo, Head of Art. I’m Colombian by birth and Hungarian at heart. I grew up with a great passion for art, design, good ideas (and beer!), and that’s why I decided to dedicate my life to advertising, a job that unites all these things into one. I’ve been working in our industry for more than 16 years, having tried my hand at BTL, ATL, editorial design, packaging design, digital design, branding, and web design. It’s been a long journey, from Publicis Colombia, continuing on to other agencies in Colombia, moving to Malta, before finally arriving at Saatchi and Saatchi Hungary, where I’m now. I’m still excited about art, design, good ideas (and beer!) to this day and I’m always super hungry for new challenges in my career.
Luis A. Ruiz CEO Igloo Lab – COLOMBIA
Over 20 years of technology-based project management experience across 10 companies and large multinationals.
Generated employment opportunities and subsidized the economic development of one of the most important departments of Colombia by creating over 60 direct jobs with my company, Igloo Lab.
HBuilt a company, Igloo Lab, as a way to contribute to an industry that enhances people’s lives-the pharmaceutical market.
Developed an innovative approach for the pharmaceutical industry to facilitate learning and strategies that create significant impact.
Implemented successful multichannel strategies for the largest pharmaceutical companies in Latin America, recognized as a pioneer in Phygital (Digital + Physical) projects within the industry.
Together with Igloo Labs crafted memorable digital brand experiences that rise above the competition.
Winner of several industry awards, garnering international recognition.
Founding Partner and Creative Director of Madison, an Ecuadorian independent creative agency that has won several awards at the main advertising festivals, and recognized as Ecuadorian Agency of the Year 2022 in Health category by TopFice. Sebastián began his professional career at the age of 21, although he had been writing advertising since he was in high school.
The first agency where he could find himself as a copywriter was Ogilvy Ecuador, then a short 2-year experience as a screenwriter, and finally returning to advertising copywriting at Punto99, working for big Ecuadorian and foreign brands such as KFC, Baskin Robbins, Juan Valdez and others.
After several recognitions and with enough experience in copywriting and creativity, he decides to create Madison, the agency that catapulted him to be recognized in many international festivals such as Wina, El Ojo de Iberoamérica, Fepi, Lux, Luum and others.
Creative and ideation leader focus on storytelling. Experienced manager and innovation driven. Simply loves pharma advertising.
28 years in advertising, 10 years in mass media/ATL and 18 in pharma, health and wellness.
Owner of Asterisco Healthcare Communications, a pharma advertising agency with 10 years in the marketplace,recognized as one of the most innovative and creative pharma agencies in Mexico.
He has developed global campaigns for the biggest Pharma companies in the world: Eli Lilly (Diabetes franchise, Byetta, Zyprexa, Bydureon), Pfizer, Merck, P&G Health, and also has launched successfully new drugs into different countries around the world.
Storytelling driven: “It’s crucial for a drug today to have a story to tell so it can connect at an emotional or rational level”.
He has been one of the pillars that pushed the creative pharma recognition in Mexico, and also in the region as a creative representation in internacional awards shows, such as: Executive Jury at The Global Awards in NYC for 4 years, Jury and Speaker at Cannes Lions Health Pharma and Health & Wellness; Jury at the Clios RX, the Lisbon Health Awards for 2 years, the Creative Floor Awards and the AME Awards in NYC.
He has written articles for pharmaphorum.com and other pharma websites.
She is responsible for strategy, consulting and medical. Annette is also involved in new business and establishing strategic partnerships.
SLYHEALTH is an independent and fast-growing healthcare agency based in the heart of Berlin. In recent years, SLYHEALTH has supported some of the most exciting product launches in vaccines, oncology, rare diseases and cardiology. Their work has been honored with numerous international and national awards.
Prior to launching her own agency in 2020 with her two co-founders, Annette was a shareholder of FishermanHealth and Client Service Director of PEIX Health Group. During her tenure, staff and revenue doubled and many new long-term client relationships were established. The agency evolved from a creative agency to a full-service agency.
Prior to that, she worked as a marketing consultant for pharmaceutical companies, clinics, healthcare providers and agencies.
Annette has a medical-psychological background and worked for many years as a consultant with a focus on psychological counselling. She has a degree as NLP Practionioner and Hypnosis Coach and is a certified Medical Product Consultant. She is currently graduating at the Yale University in the Accelerated Management Program.
She is a passionate advocate for the advancement and influence of women in the healthcare industry. Getting more women into leadership positions is a concern of hers. That's why she is involved internationally and nationally in relevant networks such as HBA.
Aníbal Quiñones is a proven creative leader & mentor with over 20 years of experience helping successful brands craft their narrative. Quiñones is currently a Chief Creative Officer and VP of Innovation at Arteaga & Arteaga in his native Puerto Rico. He teaches at La Escuela de Creativos de Argentina courses in digital creativity and creative trends.
Aníbal has received top industry accolades throughout his career, including Cannes Lions, Clio, LIA, New York Festivals, FIAP, El Ojo de Iberoamérica, and Webby, among others. In addition, he has served as a judge on international awards shows, including at Addys, El Ojo de Iberoamérica, FIAP, Locoto Publicitario, Luum, PHNX Awards, Caracol de Plata, and Cúspide, which he presided in 2019. In addition, Aníbal serves as President of the Caribbean chapter of the American Advertising Federation. Also, he recently started representing Cannes Lions in Puerto Rico.
In 2021 & 2022 at Arteaga & Arteaga, TOP FICE ranked the agency as the best independent agency in Puerto Rico. In addition, CREMA named it one of the top creative agencies in Puerto Rico. In 2016 at McCann, he was named one of the top Creative Directors of Latin America by Latinspots. That year he led the agencies to be the leading agency in his market at Cannes Lions, London International Awards, and Festival of Media.
Aníbal has written the political comic strip Pepito for over a decade. The comic strip is profoundly influential in Puerto Rico. As a result, UNESCO has awarded Pepito for its contribution to culture. Plus, the comic strip has received awards from the Puerto Rico Photojournalists Association, the Overseas Press Club, and the Institute of Culture of Puerto Rico.
Advertising creative with more than 14 years of experience, he worked in agencies at the Uruguayan market like: Cautiva and Punto Ogilvy and in the Peruvian market: Pragma, MullenLowe and Tribeca Media, where he holds the position of General Creative Director.
He is also a creativity teacher at Brother Lima.
Throughout his career his work has been recognized at different local and international festivals.
Vanesa is a creative director with almost 18 years of experience in advertising, including more than half of her career dedicated to health and pharmacy.
Passionate about people and storytelling, she is dedicated to innovation projects, transmedia storytelling and branded content, having worked with renowned agencies in healthcare, communication, and digital initiatives for major players in the pharmaceutical industry, as well as leading scientific and health outreach campaigns.
Her work with health brand projects has been recognized by Áspid, FePI, WINA, Best Awards, Lisbon, and others.
Favete Encinas, Executive Creative Director and co-founder of Rock and Roll - Santa Cruz with 19 years of experience in the Advertising field. /span>
After beginning his advertising career at Ogilvy & Mather, he gained experience in agencies such as McCann Erickson, Freelo, Consorcio Publicitario, and Athos TBWA.
Starting with graphic design and illustration, he has been forging his career path towards the creative field, creating for international brands such as Coca-Cola, Philip Morris, Warner Brothers Latam, Heineken, AXE, OMO, Sedal, Dove, Ri-K, Pepsico, Monster, KFC, Starbucks and national brands such as La Vitalicia, PAT, PIL Andina S.A., Imba, Mendocina, Cordillera Beer, Bisa Seguros, Fancesa, Viva and Entel, among many others.
He currently directs the Creative communication of prestigious brands such as Paceña, Tigo, Bcp, Arcor, Renault, Chevrolet, Pizza Hut, Farmacorp, which are added to the current and historical portfolio of the Rock and Roll agency. Favete has more than 110 awards for his creativity and strategy strengths from national and international advertising festivals like: El Ojo de Iberoamérica, Wina, Caracol de Plata, FEPI, Publicita, and Locoto Publicitario, where he has also had the opportunity to be a jury in different categories.
Since 2019, he’s been the Director and co-founder of the headquarters of La Escuelita de Creativos (The School of Creatives) in Bolivia, where he teaches Art Direction and Creativity.
Originally hailing from Sweden, John studied and started his advertising career in Scandinavia. Wanting to move his career internationally, John has spent the last 15 years in London, at both small independent and big network agencies. /span>
John currently works at Grey London as a Creative Director on the global Helly Hansen and Volvo accounts.
He has picked up awards at international and local levels in shows such as Cannes Lions, One Show, British Arrows, Lovies, Creative Circle, Big Awards, to name few. Not many people could claim this, but he has had a campaign signed off by the late Queen Elizabeth herself.
After being told by his tutors at Art School that he would never make it in the industry because he ‘couldn’t draw’, Martin has spent the last 27 years trying to prove them wrong. To this day he believes persistence is the key to making great creative. As a kid his quest for the new and different led to many culinary disasters – to the relief of his Mother, he discovered ideas did not make quite such a mess. Since then, he has channeled bucket loads of passion and energy into nurturing his ability to use creativity for good – and got a little better in the kitchen.
An early affair with consumer goods – which led to a longer-term relationship in healthcare communication
has seen Martin work across many therapeutic areas, bringing success to some notable brands. He and his team have gathered some respected industry awards – a Cannes Lion among them – where he has also judged.
Now, as Executive Creative Director at DDB Remedy in London, he has continued to hone his craft whilst leading multi-disciplinary creative teams on global creative briefs. He considers himself lucky to work with some of the brightest minds in the business, and spends his time inspiring bigger, bolder and better ideas, for the benefit of all.
An award-winning creative leader with more than 20 years of integrated advertising, communication and branding experience in the MENA region. Before joining RAPP as Managing Executive Creative Director, Ramzy spearheaded the creative teams of some of the region’s top tier agencies like Wunderman, Y&R, Publicis, M&C Saatchi, and Fullstop/Webedia Arabia.
Holding a Master’s degree in advertising and communication arts from the prestigious ALBA university in Beirut. With more than 128 international awards and recognitions, he is a creative evangelist, a forum speaker, and a sitting jury member for many international advertising and design festivals.
At RAPP, he’s building a multi-cultural environment, rooted in local insights, and fueled by empathy, with a fierce team that uses refined analytics and data intelligence to create groundbreaking memorable ideas that spark new conversations.
In a parallel life he is a proud dad, a techie, trekie, a sci-fi fan, and art addict.
Graduated in Advertising and Public Relations, she started her professional career at Weber Shandwick Agency, where she had her first contact with the digital world and the proto-social networks of that time.
In 2007, she joined the digital agency ES3 as a creative, where she developed projects for Google, Jazztel, Yoigo, Qualitas Auto, Correos, FOX, Madrid City Council, Warner Music and Amnesty International. She has been the creative director of musical projects for Leiva, Love of Lesbian or Zahara and the creative strategist of Iván Ferreiro since 2010.
From a pedagogical point of view, she has been given classes at the Live Entertainment master's degree for the promoter Live Nation at the Universidad Europea. Also, she has been a mentor to advertising students at the University of Valladolid. In addition, she was a jury member at festivals such as BCMA and FEPI and has won awards at El Sol, Wina, LAUS and El Chupete.
Currently, as a executive creative director of ES3, part of JUNGLE21 creative ecosystem, she leads a team of 23 people that combines creativity with knowledge of tools, methodologies and platforms in order to create digital strategies and experiences, high performance campaigns, content planning and social media content to transform businesses through creativity.
After more than 11 years of experience in communication and advertising agencies such as Ketchum, Equipo Singular, 101 or Havas Creative, Felipe currently leads the creative direction at RK People, Spanish independent creative agency.
Throughout his career he has worked for brands such as Unilever, ElPozo, Nationale-Nederlanden, The Walt Disney Company, Loterías y Apuestas del Estado, P&G, Fiat, among many others. His work has been recognized by national and international festivals such as cdec, ADG Laus, FIAP, FePI, Inspirational or WINA.
When you’re with Ken, he’ll pull you in with his enthusiasm and unwavering drive for innovation. Then he’ll inspire you with his creative fervor, strategic mindset and collaborative spirit. Grounded in over 25 years of marketing experience across numerous industries, he truly leads by example. And in case you haven’t heard, he’s the kindest guy you’ll meet in the industry.
Co-leading FCB Health Canada, Ken pushes the limits of pharmaceutical advertising to deliver best-in-class, experiential, digital and print communications that get business results. And he has the awards to show for it. Just look at recent, globally-recognized awards for the launch of Allerject at the MM+M and ANA International Echo awards.
Overseeing the creative team, Ken coaches and motivates a high-performing team of problem solvers in pursuit of head-turning and thumb-stopping ideas. He believes that human insights are critical to driving all creative ideas, and that behaviour change is at the forefront of all objectives. These insights have propelled the creative development for product launches as well as growth and maintenance of brands such as Cosentyx, Shingrix, Tecentriq and Xospata, to name a few.
As the healthcare industry continues to evolve in interesting ways, so does Ken’s passion for delivering creative solutions that change people’s lives.
My road to advertising has been a particularly long one. In fact, it began in a canoe. At thirteen I did what most thirteen-year-olds do and paddled from Thunder Bay to Winnipeg along the historic Voyageur Routes. Because hey, why should the Jesuits have all the fun? After climbing out of that canoe I was on to my next obsession – snowshoes. By sixteen I had snowshoed over 1,500 miles (if you’ve ever walked home in the slush with cold feet, you’ll appreciate that’s a lot of miles.) But nobody says, “First you get the snowshoes, then you get the power.” So, I needed a different approach. I tried being a truck driver, a car jockey, a painter, a carpenter, a landscaper and selling hardware. All to no avail. I had to rethink my strategy, so I started running half marathons, then 24-hour relay races, then 24-hour endurance mountain bike races. And that’s when it hit me. I’ll get married, start a family, have two kids and I’ll let them be my toughest critics in this crazy ad game. And you know what, it seems to have worked. According to various industry publications I’ve been given the first and fifth place ranking in Canada as a creative and there’s lots of hardware to go with it. So, stop by some time and I’ll fry you up a lovely pan-seared tuna with a mango chutney sauce.
A black banana. Lice waiting for the school bus. A guy without a mouth.
Elements that make no sense but with a story to tell. You can describe a story verbally or through images and illustrations, you can shoot a film or create a social network thread, even a .gif will serve the purpose.
This is what I like the most about my job: to create surprising tales aimed at enhancing a product’s benefit through techniques able to maximize its value.
I started painting trains when I was a teenager, and my journey is yet ongoing. I have experienced new techniques and evolved my knowledge. My passion for colors and metaphors still runs on the railway. I am looking outside the train window, observing the changing scenario, listening to the people who share my coach, absorbing knowledge.
A black banana. Lice waiting for the school bus. A guy without a mouth.
These elements were parts of advertising campaigns which I developed at VMLY&R Health, a leading healthcare agency where he I work as Executive Creative Director. I have twenty years of experience in healthcare communications and my work has been recognized by a number of international awards.
Juan Pablo Valencia, is originally from Chile, with Art Direction, Copywriting and Strategic skills
He has been working approximately 20 years for brands like Procter & Gamble, Nestlé, Mars, Samsung, Unilever, Pepsico, Beeline, and many others, as an Art Director, Creative Group Head, Creative Director, Executive Creative Director, and Regional Creative Director & Advisor, in Chile (BBDO and other agencies), Russia (BBDO and Contrapunto) and in the Central Asia and Caucasus region (TBWA, CHEIL and FCB).
He has earned more than 200 awards and honors at different international festivals like Clio Healthcare, Epica Awards, Golden Drum, AD Stars, PIAF, Red Apple, Golden Hammer, KIAF, AD Black Sea, Creativity Awards, White Square, IDEA, Popok, ADCR, Best of Central Asia & Caucasus, and National Diploma at Cannes Lions, becoming the most awarded Creative Director in the whole region, and in addition of been during several times in a row "agency of the year” throughout the Central Asia region.
His works has been published in numerous advertising magazines and books like Luerzer’s Archive, Communication Arts, Epica Book, Epica Brand Tribute (Samsung), Creativity Annual Awards and many others. He is currently at the top #11 as Copywriter and #30 as Art Director in the world at the prestigious magazine Luerzer's Archive during the last 10 years.
In 2018 he reached the top #1 in the world from BESTADSONTV.com as a Creative (Copywriter/Art Director).
He has been jury around 50 times at many local, regional and international advertising festivals like: D&AD New Blood, The One Show, CLIO Awards, LIA Awards, New York Festivals, AD Stars, Cresta Awards, Golden Drum, The Caples, Lisbon, Creativity Awards, The Bowery Awards, SeeHer, WINA, Mobius Awards, SIA, PHNX Tribute, Luum Awards, Care Awards, White Square, KIAF, Young Lions, Popok, One Eyeland Photography Awards, and others from Central Asia region.
Currently he is Regional Creative Advisor for FCB Artgroup (for the TICCA region: Turkey, Iran, Caucasus and Central Asia region).
Hi, I'm Kimbo, Chief Creative Officer at Madison DDB. I had worked for such prominent global brands as Davivienda Bank, Pepsi, Gatorade, Taco Bell, KFC, Honda, Pfizer, Cargill, PF Chang's, Bimbo, Gollo, IGT, Pozuelo and more. I have more than 9 years of industry experience and have earned accolades in top-tier competitions including Cannes Lions, The One Show, Clio, The Immortal Awards, Andy, New York Festival, El Ojo de Iberoamérica, Festival el Sol, Fiap, Effie Latam, Effie Costa Rica, Festival Caribe, Festival Volcán and Young Lions, adding more than 41 international awards.
Born in Uruguay, Pablo has a Bachelor of Science in Communication (BA/COM) by Universidad de la República, specializing in Advertising. He also attended to different Copywriting and Creativity Labs.
Pablo began his career as a Copywriter Jr. at Lowe Ginkgo Uruguay. After being promoted to Copywriter Sr., he transferred to Leo Burnett Montevideo, where he served as ACD. He became Creative Director of Lowe Venezuela years later, working regionally for Unilever, J&J and Alitalia, among other clients.
In 2004 he settled in Mexico, playing an active role in the growth of one of the most successful agencies of the time, Olabuenaga Chemistri. There, he served as a Grouper until 2010. After thate he joined Leo Burnett Chicago Lápiz as Creative Director, working for different P&G brands. Years later he returned to Mexico to lead a Creative Group at Y&R, coordinating global actions for Revlon and diverse projects for Dannon.
After being a Group Creative Director at BBDO Mexico for 5 years, he was promoted as Executive Creative Director where he currently co-leads the agency's creative department, overseeing work for clients such as Ford, Mars, Pepsico, Essity and Uber.
Merits: Silver and Bronze Lions at Cannes Lions. Bronzes and Finalists at Clio. Finalists in One Show. Metals in NYF, LIA, El Sol, ADDYs, El Ojo, FIAP, Círculo Creativo. His work has been published in DesignTaxi, Luerzer's Archive, Communication Arts, Little Black Book, adsoftheworld, adlatina, and Latinspots, among others.
Additional features: He has been a jury member at festivals such as Creativepool, El Sol, El Ojo, AdStars, Wave, NYF, Andy Awards, Chicago Ad Fed, LUUM Awards, Cíclope, FIP and WINA. In addition, he has given lectures and workshops at diverse universities. A 6-time marathoner, he loves writing, watching movies and training for his next race./span>
With more than 20 years of experience in creativity, Jorge has obtained multiple creative recognitions around the world at festivals such as Cannes Lions, New York Festivals, El Sol, WINA Festival, Luum Awards, Summit International Awards, Telly Awards, FePI, FICE , among others...
Jorge is currently the General creative Director of the agency La Caseta, where he has won a dozen national and international awards, being part of the Great Ads for Good during the Cannes Lions and publishing a large number of pieces in Ads of The World.
Outside of advertising, Jorge has won a large number of awards at film and short film festivals with more than 300 selections at festivals around the planet, his works have been screened at the Spanish Film Academy, at Yale University, at Johns Hopkins University, El Círculo de Bellas Artes and La Casa Encendida en Madrid, La Casa América in Barcelona, in the streets of Berlin or in TEDx talks, among many other places... and have been broadcast on television in Spain, Costa Rica, Italy, Mexico and Malta or one of his video arts has even been exhibited in Tel-Aviv.
After over two decades in healthcare advertising and PR, Khalid knows a thing or two about what it takes to nurture creative talent and produce great work. And, considering everything that has happened over the last few years, he believes it is an exciting time to be part of an industry with health at its heart.
As well as inspiring and supporting his creative teams, Khalid has built a diverse, multi-award-winning portfolio of his own. He has also had the opportunity to work with incredibly talented people, including acclaimed director of American History X and industry-renowned enfant terrible, Tony Kaye. But that is a story for another time.
Alvin is a creative director from São Paulo - Brazil, currently working at Wunderman Thompson Brazil. As creative, he truly believe in campaigns with real purpose and relevance, connecting brands with people through culture.
His creative background mixes a digital mindset with traditional media experience, delivering integrated and consistent work for local and global brands in all kind of markets, such as Google, Netflix, Johnson&Johnson, KraftHeinz, Shell, GSK, Bayer, P&G, Nestlé, among so many others, and also being recognized in all major awards, including a bunch of short film festivals.
A creative leader with a background in social and digital planning, I have a wealth of experience with creative agencies across the APAC (Malaysia, Indonesia, Hong Kong) and MENA (Qatar, Tunisia) regions. My expertise lies in content, social, film, activation, and experiential marketing , with a focus on Sports.
In 1992, Cristinta founded her own health advertising agency MkMedia, with the ambition of providing creativity and innovation to the pharmaceutical sector, which until that moment was ruled by only rational approaches. After 30 years, MkMedia has become a health advertising agency leader in Spain with more 45 employees and numerous awards in different festivals.
Cristina has participated as a jury member in advertising festivals:Jury of the Global Awards,President of the Jury for Pharma at the El Sol Festival, President of the jury of the Aspid awards for Ibero-American Advertising of Health and Pharmacy, Jury of Publifestival, International Social Advertising Festival, President of the Jury for Pharma at the WINNA Festival
She has also been Vice President – from 2005 to 2008 – and President – in 2009 and 2010 – of AEAPS, the Spanish Association of Health Advertising Agencies.
Jesús Hernández is a well-known entrepreneur within the healthtech and insurtech industry. For over a decade, he has collaborated as a pioneer in the digitization of the insurance industry, which today has led him to start and be CEO of WeeCompany, a HealthTech specializing in health and life.
He currently serves as president of the Healthtech Association in Mexico.
Jesús is an engineer in Market Intelligence, a technology enthusiast since then. His interest in finding solutions to the biases in the insurance sector began at 19 years old in his first job, a traditional insurance company and being witness to the inefficient processes and time wrongly invested in their documentation, he decided to pursue a more advanced approach through a more agile and feasible process for people.
On the other hand, to be part of the future of the health sector, Jesús went through various personal experiences that led him to understand the inefficiency that the health sector presents, realizing that most of the population did not have valuable information about their health as paper processes showed no informatic portability for medical decisions.
It was from this moment that he decided to become an enabler for the technological empowerment of the health sector, both in the public and private sectors. Currently, Jesús's vision is to improve and simplify the health and insurance sector's attention processes, focusing on the patient, in an end-to-end model achieving 100% digital operation.
I am Erick Salazar Saldaña, a Master in Marketing and specialist in consumer analysis and digital behaviors with over a decade of experience in the industry. I have excelled in identifying market value and competitive advantages in various sectors, including tourism, retail, telecommunications, advertising, and health. Currently, I work as a Marketing Brand Manager in the insurtech and healthtech sector, where I am responsible for brand strategy, branding, product launches, and goal definition for B2B and B2C digital channels, as well as public relations and brand partnerships. I have participated as a mentor in the BBVA 2023 Hackathon and HealthThathon TECMTY, and as a speaker at universities such as Universidad Panamericana, TEC MTY, FCCA, and EBC, as well as an accelerator of startups through mentoring in conjunction with business incubators and venture capital. I also guide LATAM companies in Mexico in their initial operation strategy.
Global Creative Director at Novartis, Joao has been in the creative industry for over 11 years, working across the world in countries like Mozambique, Spain, the UK, Dubai and Ireland. He got his first taste for the health market while working with Pfizer in Portugal, developing this passion ever since at McCann Health and Tonic, to name a few.
Throughout his career, Joao has had the privilege of working with blockbuster brands such as Vodafone, L’Oreal, Pfizer, Jeep, Novartis, Etihad and NIVEA, among others. His work has been awarded at Eurobest, FIAP (Gold and Bronze), and New York Festivals.
Joao has a passion for brands, human truth and honest creative, His ambition to drive new business and commitment to changing consumer behaviour through fascinating ideas are the things that make him tick. He is a devout CrossFitter and lives with the love of his life, Bachus – his golden retriever.
A Chilean copywriter with over 15 years of experience.
Executive Creative Director of Porta, one of Chile’s most important independent agencies.
In addition, he has been Creative Director for the Chilean Red Cross for over 10 years, leading its national and international campaigns.
In 2015, when he was General Creative Director of J. Walter Thompson Santiago, the agency was distinguished as the best in Chile at one of the world's most important creative festivals: The One Show.
He’s work has been recognized at advertising festivals such as Cannes Lions, The One Show, London International Awards, El Ojo de Iberoamerica, The Caples Awards, New York Festivals, WINA, FIAP, EFFIE Chile and ACHAP (festival local).
He has also been a member of the jury in international awards such as El Ojo de Iberoamerica. WINA (President Jury), The Caples Awards, Mad Stars (Asia), Luum Awards, among others.
Rashmi Thosar is the Founder, CEO of Brandcare. Brandcare is one of the leading names in healthcare communications in South East Asia. As an independent agency, She leads a super talented team in India and Singapore that recently has also branched out into digital and analytics.
Rashmi has spent 25 odd years in the field of healthcare communications. She started her career with brand management function - worked in India, Hong Kong before starting her independent agency. She has been one of the earliest starters and propagators of healthcare communications as an independent faculty in India. She has worked with the best marketing teams in pharma, diagnostics and consumer health. She has several copy rights to her name when it comes to healthcare communication theories. She is also the Chief Creative Officer leading her agency to several award winning ideas.
Brandcare has started out as a creative agency but has stayed relevant to every turn of digital and technology invasions. It’s one of the few agencies that has separate tech team dedicated to building platforms and is now investing in analytics. This has been possible due to Rashmi’s love for both health and technology.
When not creating magic with brands you can catch her creating magic with her camera. An avid traveler and photographer she’s one of the few who can claim to have traveled to Antarctica. Her excitement and passion are contagious and keep the Brandcare team buzzing.
Tatiana is CEO and founder of MGC, a marketing & communication company with 15 years in the market, which established itself as a leader in Chile, and then expanded throughout Latin America. Currently it operates in Argentina, Colombia, Peru, Mexico, Caribbean and Miami. She has a Communications & Journalism degree and a Master in Strategic Communication.
MGC consists of 8 areas and more than 200 professionals, who are grouped into two broad perspectives: Content creation (Content Lab, Creativity, PR, Influencers, Digital, Storytelling) and Concrete creation (Event production, Data Analysis, Market research).
Ray is currently one of the first creative leaders applying creativity and innovation into digital transformation for clients. He believes brand creativity should live beyond comms, across products, services and experiences.
In his previous capacity at Accenture Interactive as Chief Experience Officer, he worked with Droga5 to do just that, exploring how brands can become more purposeful and meaningful across all touchpoints of a customer’s journey.
With over 20 years of experience, Ray has worked with clients such as J&J, Abbott, Kimberly-Clark， Unilever，Nike among others, cutting his teeth in some of the best agencies in the world, such as Wieden + Kennedy, JWT, TBWA and Fallon, always exploring new ways of storytelling and making experiences feel like magic.
In his previous tenures, he has won creative and effectiveness awards, transformed an agency to a “Great Place To Work” and Campaign’s Agency of the Year Best New Biz Team to boot. He was recognized for his efforts as one of Campaign Asia’s 40 under 40 and its Digital A-list 50.
Ray is also an award jury member and speaker at SXSW, Unicorn Start-up Battles, Cannes, Spikes Asia, AME Effectiveness Awards, Busan Adstars, China Advertising Festival, and also guest lectures to students in HK Baptist University, HKPU and University of Gloucestershire.
Dirk has more than 20 years’ experience working in the fields of marketing and communication. Starting his career in a small owner-managed Healthcare agency he moved quickly to client’s side working in the marketing departments for well-known, global brands such as Deutsche Post DHL, Sony and Johnson + Johnson.
Normally you do it the other way round when you get older, but he decided to leave the client side and go back to the agency world again. For him the greatest industry you can work for! Inter alia he worked for Razorfish / Publicis Health as Director Strategy.
Now he’s leading the German operations of Havas Health & You with full responsibility for HAVAS LIFE DÜSSELDORF and RED HAVAS HEALTH. Havas Health & You is the world’s largest global health network that spans over 60 countries. We are a key division of the Havas Group and living under the Vivendi umbrella.
Dirk is also a very respected juror at DubaiLynx, The Global Awards, Clio Health, M&M Global Awards, Lisbon Health Award, Comprix (Germany’s leading healthcare award) and GWA Health Effie.
As Executive Creative Director at TBWA/Germany, Marjorieth is in charge of a big portfolio of beauty brands, from hair and skin care (Schwarzkopf) to retail owned beauty brands. Being a Venezuelan half Spanish Creative living in Germany, she‘s multiculturally-minded – and as a mother of two kids, multitasking is second nature to her. She‘s a proud member of the Art Directors Club Germany and Europe, and has also been part of many important International Creative Awards Juries. At the same time, Marjorieth is an activist on fighting breast cancer, helping others to detect tumors with time and to support others going through therapy, after she successfully beat the illness herself. That’s how her and her partners created Fuck it I’m Alive. While personal experiences made her grow, her professional experience made her a great creative leader. While her studies in the US Marjorieth was part of Leo Burnett in Chicago, working for brands like Disney, The Coca Cola Company, McDonald‘s and Toys‘R‘us, especially for the growing Hispanic Market. Marjorieth has won advertising awards already since her studies. This opened doors and she was invited to Agencies in Europe. Such as BBH and Fallon in London, then at Jung von Matt in Hamburg, where she decided to stay. Marjorieth steered creation for brands such as Audi, Lamborghini Worldwide, Deutsche Telekom, Citroen, DWS of Deutsche Bank and was Global Creative Director for C&A. She believes in care, in and out, this is why she loves fashion and sports. She calls herself a Hybrid Creative, seeing social media as tool and part of daily life.
Philippe Pariente has been the President of IPG Health France since July 2009. He previously held the same position at Saatchi & Saatchi Healthcare Paris (Publicis Group) for six years.
Philippe practiced medicine in hospitals and private practice between 1986 and 1990.
He was project leader at the French association for the fight against AIDS (l'Agence Française de Lutte contre le Sida), a governmental institution in charge of HIV prevention. He was responsible for communication to healthcare professionals until 1994.
He then continued his career in a number of healthcare communication agencies including Torrent and Medicus in France.
He has so far accrued 25 years' experience in international healthcare communication. He does believe in the synergy between Science, Strategy and Creativity.
Philippe, a medical doctor, has extensive experience in almost all therapeutic areas for such notable clients as MSD, Novartis, Sanofi, Pfizer, Roche, GSK, BMS and Amgen.
Melis’ career path is a unique one: it took a sharp turn when she decided to leave academic research and join McCann Health as a copywriter. After honing her skills in copywriting, she moved onto medical strategy roles in Healthcare Advertising agencies, such as Havas Health & You and 21 GRAMS. Then, she established the Medical Strategy Department at JUICE Pharma Worldwide and recently founded her own company, Decode Medical Strategy.
Melis’ blend of experience in scientific research, medical copywriting, biopharma agency creative direction and medical strategy development provide her with a unique skill set to guide and develop behavior-shifting communications.
With a strong medical background, Melis has led insight and strategy development in various complex markets. Apart from an uncanny ability to “decode” complex scientific concepts and medical strategy challenges, Melis prides herself on her team building and collaboration skills.
I started my career at Leo Burnett as a copywriter with the certainty that creativity could really change human's behavior. More than 15 years later I still believe faithfully in this. I have worked in the largest advertising agencies in Costa Rica such as: Leo Burnett, Jotabequ / GREY, Publimark MullenLowe where I have shared with multidisciplinary and very talented teams where I have learned a lot from each of them.
As creative director I have been in charge of brands such as: PMI (Philip Morris International), BAT (British American Tobacco), Coca Cola, kölbi, Hyundai, LifeMiles, Banco Popular, Musi Convenience Stores, Isuzu, INEC, TSE, Pozuelo, Universidad lnternacional de las Américas, Dos Pinos, Chevrolet
It is an honor for me to be part of this jury and to share my point of view about advertising… Advertising that has a meaning beyond communication.
With more than fifteen years of experience in advertising agencies such as Ogilvy, MullenLowe, Nextperiance and Independencia. I have worked for brands in the automotive world, technology, private banking, mass consumption and different NGOs. I have won national and international awards. My career began many years ago in Uruguay and I have been living and working in Peru for approximately eleven years. I am also a teacher, partner and academic director at the Brother creativity school for Lima and Santa Cruz de la Cierra in Bolivia.
BMann has been in this business for over 17 years since college as a junior copywriter while finishing school at night. There’s no other place he wants to be. Now, leading the creative team at Heller based in San Diego, he’s defined what it means to be a Heller creative with the mantra of “Over the Next Hill, Beyond the Horizon” as that’s where we make discoveries and that’s why we are all here. The team is on a mission to surprise and delight our clients. From flying beach planes with messages about nail fungus to writing heavy metal songs for new business pitches, Heller is the place to find out what else is possible!
Following a career as a critical care nurse in New York City, Patricia’s love of writing and creativity propelled her into the healthcare agency world. Today, with 25+ years of experience, Patricia has helped develop award-winning creative campaigns, for both U.S. and global markets, and spent a majority of her career leading creative teams to do the same. Prior to joining FreshBlood Group as Chief Creative Officer, Patricia co-founded and led an award-winning San Francisco Healthcare agency for over 16 years and later served as Managing Director, Creative for the San Francisco location of New York-based DDB Health. She has a passion for mentoring and thrives on being a team player —challenging and being challenged to get to the best possible strategic and creative approach, for the best possible result.
Noelia Moreno has developed her advertising career in creative agencies such as PS21 and Pingüino Torreblanca where she had the opportunity to work with brands such as Netflix, Yoigo, Diageo, El Corte Inglés, KFC, Fnac, Bankia, Reebok, Just Eat or Fotocasa. A few years later, with the independent creative agency popin_ she switched to the pharmaceutical sector and currently works as Creative Team Leader with clients such as Allergan Aesthetics, Roche, Galapagos, AstraZeneca, Novo Nordisk, GlaxoSmithKline, Rovi or MSD.
Jillian has spent 15+ years at consumer advertising agencies in NYC, building, managing, and mentoring creative teams, and winning new business along with many industry accolades. Her past 2 years at MHNJ, her first pharma agency, has proven no different as her focus on the big idea that change behavior and obsession with a great strategy and tight brief has led to award-winning creative work that works.
Whether its B2C, B2B, DTC, DTP, or HCP, her ability to sell work, win over clients, and collaborate is something she prides herself in and believes there is no job to big and no job to small to roll her sleeves up and dive in.
She is a creative director at McCann Lima with more than 10 years of experience in the advertising industry. She has led integrated and digital campaigns for brands such as: Nestlé, Unilever, Kimberly & Clark, Sodimac Homecenter, BBVA, McDonald's, L'oreal, Huawei, Falabella; among others.
His work has been recognized in festivals such as: Lisbon PR Awards, AD Stars, Effie Awards, Cannes Lions, ANDA Awards, Ideas and DIGI. She is a member of the planning of the First Digital Marketing Diploma of the Peruvian Institute of Advertising (IPP) where she is a professor.
She has participated as a juror in advertising festivals recognized locally and internationally. In addition, she has been recognized by "Forbes Peru" as one of "The +50 Peruvian creatives of 2022" who stand out in the creative and cultural industries of the country.
With 20 years of experience in law and advertising, Carolina understands the complexities of starting, managing and growing a business or a brand. She is committed to helping brands make a memorable impact and is equally committed to making a memorable impact on her team as a positive, successful role model.
She is CEO and Co-founder of Inbrax in Chile. During her 12 years in management, the agency has positioned itself as one of the most creative independent at the Chilean market in various international rankings (WINA Festival, CreativePool Top 25, bestadsontv.com, Crema Ranking by Adlatina, Lüerzer’s Archive, TOP FICE), with multiple awards whether in Chile and abroad (One Show, Lia Awards, Achap, Luum Awards, Effie, Cristal Festival, Fiap, New York Festivals, Cresta Awards, Epica, Echo Awards, Creativity, Ad Stars, Caples Awards, etc). Under her leadership, this year Inbrax have been the most awarded agency of the year at WINA Festival 2020 and agency of the year at TOP FICE 2020.
She was the first Latin American in received the 2018 Women in Marketing (WiM)’s award from UK for “Best Leader in Marketing – Agency Side”; selected as one of 40 Over Forty 2020 list; MKTG BEST Chile 2020 as best agency CEO and Top 100 Leading Women in Chile 2022. She is also a member of the Bar Association of Maranhao, Brazil; member of the Board of Directors at RedMAD (Network of Women in Senior Management); a mentor in WoomUp! an organization dedicated to promote professional growth of women in Chile; Ambassador and Expert in Entrepreneurship in Mujeres Internacionales, Chilean Chapter; member of the Board of Directors at Redmad – Women in High Management, at Conar (Self-Regulation and Advertising Ethics Council) and member of the Board of Directors at Achap (Chilean Advertising Association).
Carolina has a Master in International Law and a specialization in Chile-USA Free Trade Agreement from the University of Chile and Masters degrees in Marketing Management and Business Law from Adolfo Ibáñez University in Chile and currently is professor at Marketing Master at Universidad de Santiago – Usach and Miami Ad School Siri Lanka, and is studying a post-graduation in Communication, Diversity and Inclusion in Universidade Federal de Minas Gerais – Brasil.
She had been jury at Effie Latam, AME Awards (twice), Gerety Awards (twice), Creativepool, Women In Marketing (twice), Next Creative Leaders at The One Club, Webby Awards, MAA Awards, Echo Awards, Caracol de Plata, Eikon, Iconicas, Luum Awards, among, others, and also co-host the podcast Taking The Lead (https://www.takingthelead.cl)
I’m a Brazilian creative, born in Rio de Janeiro and based in São Paulo. Most of my 17-year experience was built in multinational group agencies, especially JWT Brazil, Publicis Brazil and TBWA\Lew Lara. I’ve developed projects for Coca-Cola, AB InBev, Ford, Chevrolet, UFC, and L’Oréal.
I believe in the use of creativity to instigate the culture, surprise the audience, and establish meaningful connections between brands and people. I’m passionate about conceptual thinking, polished visuals and making ideas happen.
Fortunately, I’ve been honored with numerous international awards such as Cannes Lions, Lions Health, One Show, Clio Awards, Webby Awards, El Ojo and Wave Festival.
In the last four years, I’ve had the privilege to contribute as a Jury Member for The New York Festivals, Mad Stars, Wina Awards, Mobius Awards, Lisbon Awards and PHNX. You can check out my work at leandrobechara.com.
My name is Tim Schneider, born in Buxtehude. I studied graphic design in Hamburg, started my career at Grabarz&Partner in Hamburg. In 2000 moved as Art Director with my copywriting partner to work for HEIMAT, Berlin. Became creative director art and unit lead over the years at HEIMAT, Berlin.
My work has been awarded with well over 250 national and international awards. Cannes, Eurobest, Epica, New York Festivals and the German ADC are just a few of them. Since 2004 I am a member of the Art Directors Club in Germany. Have served on various juries such as that of the ADC, Golden Hammer,Spotlight Festival and the Lead Awards.
In November 2015 I left HEIMAT, Berlin. Worked as a freelance creative director and consultant in Berlin and did parallel internships in different digital and social media agencies to broaden my digital horizon. Then joined Kolle Rebbe in Hamburg as Unit Manager Creation. After that I freelanced as a creative director and consultant at various agencies and clients and since October 2018 I am Executive Creative Director and Head of Creation/MOB at Saatchi&Saatchi pro in Berlin, working for various BtB and BtC clients in the Saatchi Network.
Tony was Partner, CCO of Prolam Y&R. CCO of The Bravo Group, NY, USA. And began his career at McCann-Erickson. He has been awarded at Cannes, Clio's, Andy's, D&AD, ADC, LIAA, One Show, NY Festivals, El Sol, Lápiz de Platino, FIAP, El Ojo, Wave, Fice, Fepi, Wina, Achap, iab.mixx, Effies. He was chosen Best Creative Director Chile by MKTG BEST. He has been Radio Jury President at El Ojo de Iberoamérica, Argentina; Radio Jury President at the Wave Festival, Brazil; Jury President at A! Achap, Chile; Jury member at Cannes on 3 occasions; as well as several other awards shows such as Clio's; NY Festivals; Eagle Awards, Mexico; APAP, Peru; Tatakuá, Paraguay; Caribbean, Panama; Fepi, Argentina; and AdStars, Asia.
Mihaela has been working in the advertising industry since 2001. As a copywriter and creative director, she created campaigns for some of the largest advertisers in the country, including financial industry (Zagrebačka banka, Raiffeisen banka, Allianz osiguranje, MasterCard), food (Podravka, Coca-Cola, McDonald's) , telecommunications (Hrvatski Telekom) and many others. Her creative journey has included some of the biggest advertising agencies, such as Digitel and McCann. As creative director and one of the key members of the creative team at Futura DDB, she successfully continues to design communication and creative strategies, concepts and communication solutions for the McDonald's, Studenac (Croatia's largest grocer by store count, and others.)
Francis is a French creative director based in Germany for many years now. Copywriter at heart, with studies in history as a background and parallel activities as a style, food and music journalist, he has worked in several agencies between Paris, Hamburg and Berlin, most notably at Springer & Jacoby, DDB, VMLY&R, Grabarz & Partner and more recently Media.Monks.
His international work for brands like VW, Telekom, MINI, Porsche or Eurowings has gained a few industry recognitions (New York Festivals, One Show, ADC, Le Club des Directeurs Artistiques…) but most importantly from his family, who always has been his toughest and most respected judge.
He believes that creativity only happens when you have build a trustful relationship with your client. A client you need to hear, understand and respect, because at the end, he/she will always know his/her product better than advertisers. And this is what he is still trying to achieve with his current clients at Scholz & Friends Hamburg. p> His international work for brands like VW, Telekom, MINI, Porsche or Eurowings has gained a few industry recognitions (New York Festivals, One Show, ADC, Le Club des Directeurs Artistiques…) but most importantly from his family, who always has been his toughest and most respected judge.
Francis is married and father of one. When he is not working, he is an outside hitter on the volleyball court, a baroque violin player, an ambient music composer or even a road cyclist. All things that keep him inspired, even on the weekends.
Stephanie has wanted to be in advertising since she was 12. And after winning a fight with her dad – who insisted she become a brain surgeon instead – her dream came true. She started in this industry as an art director but after two years, she magically transformed into a writer. Over the past 13 years, she’s worked on an extensive range of brands, winning a few awards along the way. But the greatest thing she has ever created (besides her son) was writing a children’s book, which has always been one of her lifelong dreams. She currently works at M&C Saatchi Abel as a Creative Director and Senior Copywriter, as she can’t give up her love of writing just yet. She sees herself as not just a creative, but an inventor and truly believes that creativity has the power to change the world.
Sybille Berger is a seasoned professional with over 20 years of experience in the healthcare industry. She is the managing director and co-founder of Co-Agency, a leading creative agency specializing in healthcare communication in Belgium. In her role at Co-Agency, Sybille has been instrumental in developing innovative marketing strategies and campaigns for a wide range of healthcare clients, including pharmaceutical companies, medical device manufacturers, food supplement companies and healthcare providers.
As a member of the jury for the Saniss Awards Health and Wellness, Sybille is committed to promoting excellence in healthcare communication and recognizing the best in the industry. She brings a wealth of experience and knowledge to the judging process and is excited to help identify the most deserving winners.
Laura Florence is the ECD of Havas Health & You Brazil, with more than 28 years of experience working for Brazilian worldwide agencies. She developed campaigns for global and local brands like Kimberly-Clark, Mondelez, P & G, Unilever, Nike, Adidas, Disney, Philips, Intel, Sanofi, Pfizer, AstraZeneca, Abbott, Janssen, Merck, Mastercard, Bradesco, Coca-Cola, Heineken, and Jeep, among others.
I have a robust track record of conceptualizing online and offline campaigns and an in-depth understanding of technology, data-driven marketing, content, product innovation, brand proposal consulting, and healthcare DTC/HCP. Proven to be highly creative within those regulations.
For the previous ten years, she held leadership positions, directing teams and reformulating processes, thanks to a unique blend of creativity and strategy, as well as a demonstrated ability to lead an office. She is a natural team leader and an influential mentor who can understand and read others' strengths and improve their ideas without territoriality. Her dream is to work in a collaborative environment where great ideas are celebrated, no matter where they come from.
Aside from that, she is a published author and a multiple national and international award-winning creative. She helped Havas Health & You become Latin America's most awarded health agency.
Finally, I'm a podcaster, yogini, international speaker, mother, feminist activist, member of the Advertising Week D&I Council, and proud co-founder of MORE GRLS, a social impact startup and Brazil's most powerful female creative platform, providing tools and support for transforming the industry. Every chance she gets, she will fight for a more diverse and inspiring workplace.
Gustavo Valdivieso / Jose Monje / Diego Altamirano / Claudia Limarino
Kaki’s career is unique and hybrid. He started the career as an account executive of ADK Tokyo where he spent nearly 9 years at the account side. Then he joined Beacon/Leo Burnett Tokyo in 2007 as a senior producer, and gradually expanded his role to an integrated planner, to an interactive creative director and to a creative director. Especially through a decade of working with Nike Japan both in ADK and Beacon/Leo Burnett Tokyo, he pursued creative innovations in addition to traditional ads, which naturally brought him to be recognized as a hybrid creative person.
He joined McCann Health in 2017 as Group Creative Director to pursue the health creative and was promoted to ECD in 2018. Loves surfing and animals.
More than 300 trophies/finalists since 2007 (inc. Cannes, OneShow, Clio, LIA, Epica, NYF, Andys, Webby, Spikes, Adfest, etc). Has jury experiences such as a jury in Pharma of Cannes Lions 2022, in Healthcare Spikes Asia 2022, in Craft of Clio Health 2021, and others. Has also started to contribute to academy as a part-time lecturer, Keio University Graduate School (Creative for Health Business, in the department of Health Management)
Rodrigo began his career as a copywriter, working for small agencies in Rio de Janeiro, his hometown, in 2003. In 2007, he moved to Lisbon and worked at Y&R Portugal for 4 years. Back to Rio in 2011, Rodrigo worked at NBS/Dentsu before moving to São Paulo to join AlmapBBDO’s team, in 2014. Between 2017 and 2022, he worked as an ECD at VMLY&R São Paulo. Monte (Rodrigo’s nickname) went back to Almap last year to work as an ECD for brands like Volkswagen, Havaianas and Meta, to name a few.
Rodrigo began his career as a copywriter, working for small agencies in Rio de Janeiro, his hometown, in 2003. In 2007, he moved to Lisbon and worked at Y&R Portugal for 4 years. Back to Rio in 2011, Rodrigo worked at NBS/Dentsu before moving to São Paulo to join AlmapBBDO’s team, in 2014. Between 2017 and 2022, he worked as an ECD at VMLY&R São Paulo. Monte (Rodrigo’s nickname) went back to Almap last year to work as an ECD for brands like Volkswagen, Havaianas and Meta, to name a few.
Communications enthusiast, with a long experience in multinational Advertising Agencies such as Leo Burnett and JWT, she has worked on the integrated communication plans of multiple local and international clients among the likes of The Coca-Cola Company, Philip Morris International, Visa, Renault, Dacia, Mercedes, Citibank, Kellogg’s, P&G, Nestlé. Passionate about advertising since she was a kid, she has had the chance to participate in huge global projects such as the 2-year Comms plan for the Athens 2004 Olympic Games for Coca-Cola.
Through her role as a Chief Brand Officer for Publicis Groupe Greece, she is responsible for the management and growth of DIGITAS, Publicis, Leo Burnett and MSL, but also for the orchestration and organization of all the Groupe’s disciplines towards the Growth for Clients.
Sven has been active within the fields of interaction, technology and advertising for over 20 years. This has involved many different approaches to delicate design and business dilemmas. The combined experience in web, content, and advertising agencies has nurtured his integrated view of communications.
Passionate about (business) creativity and innovation, he likes to give people the creative mindset and toolset needed to recognise opportunities, generate possibilities, develop solutions and implement them. Hence his certifications in Disruptive Strategy, Innovation Management, Digital Transformation Strategy, UX and Design Thinking among others.
Sven acquired experience on major international brands and institutions such as Coca-Cola, Microsoft, L’Oréal Paris USA, Nestlé, Sony, FedEx, Opel and the European Commission… and has earned national and international recognition for his work.
Apart from having managed his own creative agency between 2006 and 2016, Sven worked among others for Saatchi & Saatchi, Publicis-Groupe, McCann Erickson, Wunderman Thompson (fka. These Days), Digitas-LBi (fka. DAD) and Nurun New York (fka. Cythere Inc.).
Currently Sven works as an Creative Director at Boondoggle/Havas Belgium.
Founder and creative director general of Lazotea Agencia & Estudio Creativo. With more than 20 years of experience in the advertising industry in countries like Uruguay (His native country of his), Argentina, Brazil, France and Chile for 11 years. Gonzalo has worked with brands such as Nike, LG Latam, Unicef, Laboratorio Tevas among other international brands. With more than 100 awards in different festivals.
He is one of the most recognized creatives of his generation. Currently, he is Director / General Creative Director at AMEN Argentina, one of the fashion agencies in Buenos Aires. He was elected in 2018 as a double jury for the Cannes Lions Direct and president of the jury at Young Lions Print. Throughout his career, he has won more than 400 awards at all national and international advertising festivals, of which he has also been a jury and speaker. He also formed AMENGROUP, carrying out work and strategies for the markets of Paraguay, England, Spain and Chile.
Education and career: Graduated as a bilingual Bachelor at the Belgrano Day School. Degree in Advertising and Media. (Salvador's university). He started out as a Jr. copywriter at RATTO BBDO. He was hired as Jr. Creative Director at Y&R Buenos Aires. Then he was Chief Creative Director and VP at DOWNTOWN, an agency that he led to become one of Argentina's creatives. He has participated in The Creative Experience at Euro RSCG New York. Later, he was Creative Director at Craverolanis Euro RSCG. Between 2006 and 2012, he worked as Regional General Creative Director at Laicon (Ex Bates in Latin America) while he founded his own agency: AMEN, a member of thenetworkone, the world's largest network of independent communication agencies, based in London and presence in more than 106 countries. He was a delegate at Cannes Lions for over 10 years.
He attended as a guest in 2016 an Intensive Workshop on storytelling and social media at the BBC in London. He developed a Creative Experience also in Leagas
Delaney, London. He also developed with proven success campaigns for more than 35 product categories, strategies in political and institutional marketing. He is a Superior Master in Martial Arts PAKUA (Techniques in adaptation to changes) SPEAKER AND JUROR OF THE FOLLOWING FESTIVALS AND CONGRESSES, IN WICH HE WAS ALSO AWARDED:
Cannes Lions Direct (France/Juror) Young Lions Print (France/Juror) IX World Summit on Political Communication. (Paraguay / Speaker) FIAP Iberoamerican Advertising Festival. (Buenos Aires/Jury and Speaker) London International Advertising Festival. (London/Juror) New York Festivals. (Juror) Clio Awards. (Juror) Ojo De Iberoamerica. (Juror) Argentine Creative Circle. (Ex Director and Juror) Montreaux Advertising Festival. (Switzerland/Juror) Gramado Advertising Festival (Juror in Brazil) FIP Iberoamerican Promotions Festival (Buenos Aires/Juror) Costa Rica Advertising Festival. (Juror) Eagle Awards (Mexico/Juror) Mexico Radio Festival (Speaker) • Clarin Festival Awards (Buenos Aires/Juror). Pleyade Festival (Buenos Aires/Juror). EIKON Awards (Buenos Aires/Juror) Obrar Awards (Argentine Advertising Council /Juror) Superior Creative School of Advertising (Advertising Teacher) Palermo University (Advertising Teacher) Advertising Agencies Association (Advertising Teacher) Sergio Arboleda University Colombia (Advertising Teacher and Creative Coordinator) 2019 BRONZE MEDAL ECHO AWARDS (USA) Against Cancer Campaign. 2019 SILVER MEDAL EIKON AWARDS LATAM Agaimst Cancer Capaign. 2020 YoungLions Interactive Jury Memeber 2020 Eikon Awards (Latam) Jury Member. 2021 WINA AWARDS Finalist (Alzheimer s Campaign) 2021 IberoAmerican Alzheimers Festival COSTA RICA (Special Mention) 2021 Gold Award (Argentine Advertising Council) OBRAR AWARDS 2021 Special Mentions (Federal Advertising Council) OBRAR AWARDS 2021 BRONZE MEDAL (Eikon Awards Latam) 2021 OUTDOOR AND RADIO JURY MEMEBER DIENTE AWARDS CREATIVITY COUNCIL (Argentina) 2022 WINNER AND JURY AT THE EIKON AWARDS. 2022 WINA MENCIÓN DE HONOR "RESPUESTAS" LABORATORIOS RAFFO. HEALTH AND LABORATORIES CATEGORY EXPERIENCE: He created 5 of The most important campaigns against Alzheimer Disease in the LATAM Market. And his Agency Creates the strategies for Siegfried Corporation (Paraguay) Novartis (Colombia) RAFFO LABORATORIES, NATURAL LIFE, ABBOTT LAB, VALCATIL PHARMA , JHONNSONN DIVERSY (Argentina) He recently wons de Honor Medal at the WINA AWARDS (WORLD INDEPENDENT AGENCIES) FOR THE AEROTINA ANTIALERGIC CAMPAIGN.
I've always believed in health advertising with purpose, the one that makes a difference in someone's life. For that, I'm a "Problem Lover & Solver".
My training in Digital Design provided me with an empathic, expanded look at the other and, thus, the affinity with the Health & Welness market was something quite natural. I am also a specialist in Integrated Communication with an emphasis on Language and Digital Creation; path that allowed me to be intimate with the disciplines of creativity and innovation. In agencies, I've been and done a little bit of everything with national and international clients, in multiple areas of Communication. I have already responded for Creation, idealized, collaborated, participated and signed for major campaigns - such as the First Pink October in Brazil. Listening to my intuition, I experimented with new professional roles and took on the leadership of managing large clients and projects that I am very proud of. In this trajectory, I also accumulated international experience and with multinationals, knowing in depth the specificities of the RX, DTC and OTC sectors in several therapeutic areas - such as diabetes, oncology, respiratory diseases, vaccines, dermatology and immunology - and clients such as NovoNordisk, Pfizer, J&J, AstraZeneca, GSK, Danone, MSD.
The truth is that I am always available for business and patient challenges.
I have built my career working for more than 25 years in the marketing area, with more than 10 years in mass consumer market in alcohol business (Cervecería Nacional Dominicana). Have worked and manage local and international brands and corporations like Banco de Reservas, Ministerio de Relaciones Exteriores, Sony Entertainment, Periódico el ABC (españa) Presidente beer, Cerveza Bohemia, Miller Genuine Draft, Heineken, Smirnoff Icea, Claro, Colgate, Cesar Iglesias, Vimenpaq, Café Serrano, Café Manabao, Fresh Market, and others. My last position within the company CND was International Brands Manager managing the brands MGD, Miller Lite, Heineken and Smirnoff Ice, the premium brands of the company portfolio. My expertise and professional responsibility is to create a lasting impression among consumers and improve product sales and market share, working closely with other departments and teams, including product developers, researchers, marketing personnel, sales personnel and well known creative agencies (Publicis, Pages BBDO, JWT and Leo Burnett) in order to make sure the values and image of the international brands were followed.
Lived in Seville Spain, where I worked with CND Presidente Beer distributor in Spain. My role was the complete development of Presidente Brand Plan and introduction in Andalusia Market. Came back to Dominican Republic and opened Grupo Aro, a Creative Marketing Studio that works mainly with branding and marketing project for PYMES, star-ups and entrepreneurs. I've been General Account Director at Publicis (Young & Rubicam), And currently still working projects with Aro clients and developing consumer solutions for the corporate sector.
CEO Mindshare South Africa, 2023 Future is Female Africa winner, MMA Board Member and WPP Stella South Africa Chairlady
With almost 2 decades worth of experience under her belt Kate has worked and gained expertise, across multiple disciplines, within several of the top local and global agencies and groups. A well-respected strategist and industry leader Kate encourages her teams to challenge status quo, to dive deep, be curious and uncover human truths. Her people focused approach is built off a passion for mentoring and developing talent and the industry, supporting individuals and teams by allowing them the space and structure to fulfill their maximum potential. As a business transformation driver Kates believes in harnessing data and tech to unlock opportunities, in being bold and brave and ultimately in producing world class work that has tangible business results for clients.
Jesucristo Díaz Romero, Creative director and sr strategy, AD/Acosta
A graduate of Graphic Communication Design from the Universidad Autónoma Metropolitana in Mexico City, Jesucristo is an enthusiast of creativity in any medium where he can express it. Sr. Creative and Strategy Director at AD/Acosta and multidisciplinary artist after 5 PM. He has been recognized in several festivals in and out of Mexico. For 13 years he has boosted the implementation of new forms of creative storytelling for promotional campaigns for the pharmaceutical industry and digital transformation through omni-channel thinking.
Adal Acosta, CEO and General Manager, AD/Acosta
Adal is a Mexican entrepreneur dedicated to entrepreneurship in advertising directed to the pharmaceutical sector. He has over 20 years of experience working closely with the healthcare industry in Mexico and Latin America. In 2007 he founded AD/Acosta, a company that laid the foundations for a new form of communication between laboratories and healthcare professionals. Throughout his career he has been an executive in the Mexican Association of Pharmaceutical Advertising Agencies, jury member in El Sol de la Publicidad in Spain and president of the jury in the Aspid Mexico Awards.
I've always believed in health advertising with purpose, the one that makes a difference in someone's life. For that, I'm a "Problem Lover & Solver".
My training in Digital Design provided me with an empathic, expanded look at the other and, thus, the affinity with the Health & Welness market was something quite natural. I am also a specialist in Integrated Communication with an emphasis on Language and Digital Creation; path that allowed me to be intimate with the disciplines of creativity and innovation. In agencies, I've been and done a little bit of everything with national and international clients, in multiple areas of Communication. I have already responded for Creation, idealized, collaborated, participated and signed for major campaigns - such as the First Pink October in Brazil. Listening to my intuition, I experimented with new professional roles and took on the leadership of managing large clients and projects that I am very proud of. In this trajectory, I also accumulated international experience and with multinationals, knowing in depth the specificities of the RX, DTC and OTC sectors in several therapeutic areas - such as diabetes, oncology, respiratory diseases, vaccines, dermatology and immunology - and clients such as NovoNordisk, Pfizer, J&J, AstraZeneca, GSK, Danone, MSD.
The truth is that I am always available for business and patient challenges.
I have built my career working for more than 25 years in the marketing area, with more than 10 years in mass consumer market in alcohol business (Cervecería Nacional Dominicana). Have worked and manage local and international brands and corporations like Banco de Reservas, Ministerio de Relaciones Exteriores, Sony Entertainment, Periódico el ABC (españa) Presidente beer, Cerveza Bohemia, Miller Genuine Draft, Heineken, Smirnoff Icea, Claro, Colgate, Cesar Iglesias, Vimenpaq, Café Serrano, Café Manabao, Fresh Market, and others. My last position within the company CND was International Brands Manager managing the brands MGD, Miller Lite, Heineken and Smirnoff Ice, the premium brands of the company portfolio. My expertise and professional responsibility is to create a lasting impression among consumers and improve product sales and market share, working closely with other departments and teams, including product developers, researchers, marketing personnel, sales personnel and well known creative agencies (Publicis, Pages BBDO, JWT and Leo Burnett) in order to make sure the values and image of the international brands were followed.
Lived in Seville Spain, where I worked with CND Presidente Beer distributor in Spain. My role was the complete development of Presidente Brand Plan and introduction in Andalusia Market. Came back to Dominican Republic and opened Grupo Aro, a Creative Marketing Studio that works mainly with branding and marketing project for PYMES, star-ups and entrepreneurs. I've been General Account Director at Publicis (Young & Rubicam), And currently still working projects with Aro clients and developing consumer solutions for the corporate sector.
expertise and professional responsibility is to create a lasting impression among consumers and improve product sales and market share, working closely with other departments and teams, including product developers, researchers, marketing personnel, sales personnel and well known creative agencies (Publicis, Pages BBDO, JWT and Leo Burnett) in order to make sure the values and image of the international brands were followed.
20 years of experience working in advertising for Central America, Latin America and international markets producing award winning work recognized at Clio, El Ojo de Iberoamerica, Festival Antigua, Effie Latam, Festival Caribe, local/Regional award shows and Cannes Lions including the first Cannes Lion in El Salvador. Also awarded as Co-Director for the Documentary film entitled: Rosa, the life story of a transsexual woman in El Salvador, winning Best International Documentary at New York Independent film festival, Official selection at Ícaro and Biarritz film festival.
He has been jury at mayor international award shows including Ojo de Iberoamérica, New York Festival, CreativeX, Creative Pool, Festival de Antigua, Mad Stars Asia, amongst other.
Currently he oversees the creative department in the leading Central American ad agency Publicidad Comercial MullenLowe El Salvador, with a creative department of 70 people with multiple disciplines from creatives, digital, designers and producers. He also supports 14 advertising agencies from the same holding group ( GCC GROUP ) in the central American region with Portfolio and business model definition, creative process implementation, creative operations and management tasks, allowing the holding group to guarantee the same level of quality across all companies and redefining future models. Orlando also holds the position of Secretary at Humans for Humans Foundation, the holding’s group foundation aiming to create communication ideas that can help solve UN'S Sustainable development Goals in the markets they operate, and founded the first initiative: www.manualesparasobrevivir.org ( survival manuals ), an innovative Mental Health effort in the form of a digital platform to aid young and adults who were sexual abuse victims during their childhood and don’t know how to overcome their trauma, guiding them to other survivor’s experiences in step by step guides and giving them access to free or accessible PTSD therapy with experts in the field.
Skin and Blister* was born so that nobody feels lost in healthcare.
Founded at their mum’s kitchen table, Katie and her sister Fiona Edwards, set-up on a mission to put the care back into healthcare communications. They make complex information meaningful, accessible and useful for all.
As an advertising agency, specialising in strategy and content, Skin and Blister creates marketing for the benefit of humans, animals and the future of medicine.
Highly ambitious, Katie strives to leave things better than she finds them. Having experienced her own health setbacks, she feels particularly inspired to help those facing challenging diagnoses. Her wish is that no person suffers because they don’t understand their health choices.
Throughout her career, Katie developed the skills to set up an agency, having won and judged multiple creative awards within pharmaceutical marketing. Further growth came from The Marketing Academy Scholarship and being awarded the Wendy Braverman WACL grant, in 2022.
Katie cares deeply about the future of the planet, experiencing a pinch-me moment when Skin and Blister was featured on the Roche website as a sustainable partner.
Based in London, Katie is an explorer of inspirational spaces, on land and sea. An avid swimmer and scuba diver, Katie is happiest underwater.
Vanessa started her career in journalism. It’s fair to say it didn’t take. Instead she’s spent the past 20 years working in advertising – half of it in healthcare. She’s worked across a wide range of pharma brands, for global networks and local independents. Along the way her work has been recognised with assorted awards – including those glass ones that almost set fire to the agency last year. She loves uncovering insights and creating surprising ideas. And despite leaving journalism, still enjoys telling stories.
Currently serving as General Creative Director at Castillo de If Centro America. He has more than 22 years of experience in advertising in Central America and South America markets. Today, his company Castillo de If, is recognized as the most awarded international advertising local agency since 2016 until 2022.
Oscar H. has more than 80 international and local creative recognitions, including some of the most prestigious Festivals in Latin America like Fiap, Eagle Awards, Caracol de Plata, Ojo de Iberoamérica, Festival Caribe, Festival de Antigua, WINA and Fepi (Festival de la Publicidad Independiente).
Throughout his long career, he managed the communication of a wide of variety of brands like LG, Pepsico, Toyota, Bayer, Banco G&T Continental, Cementos Progreso, Puma Energy, Frito Lay, L’Oréal, Nissan, Johnson & Johnson, CMI, Luminosa Pharma Group and Cadbury Adams.
Matthew is "one of the UK [event industry]'s most familiar faces" (C&IT Magazine). He has held senior roles in UK and global agencies and has been a frequent commentator on MICE issues in the industry press. At BCD Meetings & Events, Matthew served as EMEA Vice President in a number of capacities, with strategic responsibility during his tenure for operations, marketing, communications and supplier relations. He was part of the agency's EMEA and global leadership teams.
Now a consultant to some of the world's leading event and meetings management companies, Matthew is in demand as a creative, strategic and tactical advisor on the many issues confronting agencies large and small. He is featured as an industry expert in the recent academic work,
Managing Events: Real Challenges, Real Outcomes, by Liz Quick, a senior lecturer at the University of West London.
An entertaining and engaging public speaker at live and virtual industry events around the world, Matthew is also available to share his humorous, insightful and challenging perspective on issues from industry trends to how to sell to the UK market. He has facilitated events for Wonderful Copenhagen, Site, Monaco Tourist Authority, NYC & Company, the HBAA and many more.
Matthew is Editor-in-Chief of Wall's World - a popular events industry blog that takes a humorous look at some of the world's great meeting and event destinations. You can join him and his Panama hat on their adventures here.
In addition to exploring far-flung destinations around the globe, Matthew is also Creative Director of Exclusively Thames Valley - which launched in April 2016 - giving MICE buyers an invaluable resource for finding the perfect meetings and events solutions in Berkshire, Buckinghamshire, Oxfordshire and Surrey.
Among numerous memberships and interests, Matthew is a Member of the Royal Society of Literature, the British Morgan Horse Society and the Oscar Wilde Society.
Alan Cruz is Head of Strategy at Ogilvy Honduras. More than a decade’s experience in communications has taught him that creativity and effectiveness go hand-in-hand. During his tenure at Ogilvy, he has been a key figure in the integration of strategy with every other capability. This work led Ogilvy to win the first Effie Awards in Honduran history, as well as the first Cannes Lions.
As the Founder of one of Google’s Top Rising Agencies, my passion lies in identifying overlooked digital opportunities and understanding our clients’ business objectives in order to help them thrive and succeed. My journey with digital marketing began at the age of 16, when I created the world’s first e-commerce website for a professional sports team. And I’ve never looked back since.Early in my career, I launched the digital presence of a leading global travel tech company. Realizing the immense potential of digital marketing for businesses, I started Outsmart Labs in 2012, and the rest is history. As the digital landscape is constantly evolving, I always strive to keep new trends, technologies, and tools at the forefront of our agency’s focus. This approach has enabled our clients to alway stay ahead of the game.
While thousands have access to the same opportunities, the difference is that many fail to recognize what’s right in front of them. As a result, they often miss out on these opportunities or realize their potential only once it’s too late. Our team sees digital marketing as a world of opportunity rather than challenge, and we are always focused on finding solutions. This business approach, along with our company values, have translated into successful work with some of the most innovative local, national, and international brands. I look forward to the possibility of working together in the future. -David Azar
Graphic designer, art director, creative director, innovator, author and professor. Dedicated leader and mentor, innovative and results-driven, with extensive experience in managing complex creative projects through its entire lifecycle. Beyond graphic design and art direction skills, works also with product and business insight, bringing together creativity, technology and innovation; and helps inspiring individuals and teams to achieve their best, leading by example.
Awarded, speaker and member of the jury at several global creativity festivals, such as Cannes Lions, CLIO Awards, New York Festivals, Ad Stars, One Club for Creativity, London International Awards, Creativepool, A'Design Awards, Cristal Festival, El Ojo de Iberoamerica, among many others.
Member of The International Academy of Digital Arts and Sciences (iADAS); member of The Academy of Interactive & Visual Arts (AIVA); member of Art Director's Club (NY/USA).
Mentor and member of the jury for The One Club for Creativity Portfolio Review Educational Program, and The Next Creative Leaders Program.
Fred has been working in Creative Communications for the past 20 years in different global markets, such as EMEA, MENA, LATAM and APAC for clients such as Samsung, HP, NBA, International Olympic Committee, Nestlé, Bentley Motors, Xbox, Colgate, Virgin, Bentley Motors and Diageo. He pioneered inhouse creativity at Unilever as well, as its Global Creative Director creating standout work for all of its 300+ global brands. Fred has won more than 50 international awards including and is a regular guest speaker in events throughout our industry.