- Juries
- 2024
Presidents

Kimberlee Wells
CEO
TBWAGroup Melbourne & Adelaide - Australia

President
Kimberlee Wells
CEO
TBWAGroup Melbourne & Adelaide - Australia
Kimberlee is the CEO of TBWA\Group in Melbourne & Adelaide. She is also the Global Practice Lead for Sustain by TBWA – a global practice committed to helping brands re-engineer themselves to operate in harmony with people and the planet.
Throughout her career, Kimberlee has advised many leading brands and government agencies, helping them realise incremental growth through creativity. With a passion for driving positive social change, she has spoken at the UNGA SDG action zone on the vital role creative communications plays in accelerating progress for the 2030 agenda. And in 2022, was appointed Jury President of the Cannes Sustainable Development Goals Lion.
Kimberlee also serves as a Non-Executive Director for the Advertising Council Australia and sits on the Advisory Board for EsFam Biotech – an Australian drug discovery company making advancements in treatments for COVID-19 and advanced Cancer. She has been acknowledged locally and internationally for her leadership within the industry, including being named #5 for Mediaweek’s 2023 Creative Agency 50 Power List.
Natxo Diaz
Global head of craft
VML Health - Spain
President
Natxo Diaz
Global head of craft
VML Health - Spain
Natxo is a leading creative director passionate about the industry work, creative technology and business transformation. As Global Head of Craft he is responsible for all health creative execution and craft for VML across all territories. He is member of the global executive creative board for VML Health and member of the EMEA executive creative board for VML.
Under his creative leadership, VML Health has been named as Health Agency of the year in Spain by El Publicista (2021, 2022 and 2023) as well as the #2 creative agency in Spain over all categories. His campaign ‘Sugar Kids’ was named most awarded campaign in Spain in 2022 across both FMCG and Health categories. He is ranked as #5 CCO globally for pharma by the One Show (2022) and his work has been recognized with over 300 awards in the main award shows including Cannes Lions, Clios, LIA, Eurobest, One Show, ADC, NYFestivals or El Ojo. He is a prolific juror for the main international festivals such as The One Show, Clios, Eurobest, Dubai Lynx, El Ojo or ADSTARS, and he has been president of the jury at Clio Health, Aspid Awards and Salud Festival. Natxo is the only creative included in the MM+M’s 40Under40 2024 class, that recognizes the best young talent in healthcare industry.
He has worked with clients such as Telefónica, Movistar, Endesa, Spanish Red Cross, Repsol, Toyota, SAP, DHL, Warner Bros and the Spanish Ministry of Defense. In the pharma space, he has worked with clients including Pfizer, GSK, AstraZeneca, Merk, MSD, Beiersdorf, Reckitt Benckiser, J&J, Boehringer Ingelheim, Lilly, Novo Nordisk, Takeda, Daiichi Sankyo, Biogen or Bristol-Myers Squibb.
Cameron Pollard
SVP Creative Director
FCB Health New York - USA
President
Cameron Pollard
SVP Creative Director
FCB Health New York - USA
Cameron is responsible for developing smart, strategic creative solutions for the brands he champions. He brings over 20 years of experience in advertising, branding, digital, social, and marketing communications across HCP and DTC audiences. He has worked on many products in therapeutic categories spanning oncology and beyond for Amgen, Allergan, AZ, Bayer, BMS, DSI, Novartis, Vivus, Eli Lilly, Astellas, Sanofi/Genzyme, Sandoz, Sunovion, Otsuka, Jazz Pharmaceuticals, and Teva.
His campaigns have raked in Clios, Effies, Globals, Mannys, MM&Ms and shortlisted at Cannes Lions Health. These include work for DTC brands such as Enhertu, Kerydin and Myrbetriq as well as groundbreaking “Blood Equality” and “Ms. Information” pro-bono campaigns. Blood Equality helped to raise awareness of the FDA’s discriminatory blood donation policies, which has contributed to the FDA changing their policy multiple times to be more equitable. Ms. Information used humor and facts to slay covid-19 vaccine hesitancy in the LGBTQ+ community.
Hailing from sunny South Africa, Cameron initially found himself in Michigan, where he undertook his design studies. After settling in NYC, and enduring many a freezing winter, he developed a passion for skiing which has taken him all over the globe, from Japan, Switzerland, Italy, Chile, and Argentina, to the western US.
Thom Bregantin
Associate Creative Director
Wieden+Kennedy - Brazil
President
Thom Bregantin
Associate Creative Director
Wieden+Kennedy - Brazil
Thom is an Associate Creative Director at Wieden+Kennedy with a background in copywriting. With 10+ years of experience in advertising, he has worked in some of the biggest agencies in Brazil creating for iconic global brands such as Nike, Google, Old Spice, Budweiser, Cheetos, Uber and many more, having his work awarded in some of the most important festivals of our industry.
Jason Gloye
Global CCO & Head of North America
VML HEALTH - USA
President
Jason Gloye
Global CCO & Head of North America
VML HEALTH - USA
Jason’s skills combine a mix of advertising, public relations, and client-side marketing, and he has a proven track record of brand success and award-winning work.
At VML he presently oversees the health client engagement team across the globe — ensuring seamless integration and foundational excellence for all brands. He also leads the health business in North America across all disciplines and capabilities.
In healthcare, he’s helmed brands across an array of categories including immunology, cardiology, reparatory, neurology, vaccines, and oncology.
His experience includes U.S. and global, spans prelaunch strategy to stewarding LOE strategy, and resonates with HCPs and patients alike.
In consumer-packaged goods, Jason’s strategic skills and creative collaboration led to Cap’n Crunch’s multi-award-winning “Crunch Island” website, which was featured in Time magazine.
Leandro Zumárraga
CEO
dentsu - Argentina & Chile
President
Leandro Zumárraga
CEO
dentsu - Argentina & Chile
Leandro is the CEO of dentsu Argentina and Chile. He joined dentsu 8 years ago and has been a key player in the company’s market expansion process. He began his career in the group as CFO for Argentina, and since then, he has held leadership positions in Argentina and Chile. Since 2021, he has held the position of CEO of dentsu Argentina & Chile.
Under his leadership, dentsu has experienced a transformation and organic growth proces in new clients and talents. Leandro leads the teams and the company to develop innovative solutions that combine data, technology, creativity, and impact to accelerate the growth of clients’ businesses.
Leandro’s leadership vision focuses on creating a diverse, inclusive, innovative, and collaborative culture where teams work together to generate unique results, under the purpose of being, as a company, an agent of positive change for society as a whole.
He is a Public Accountant (UBA) and has an EMBA from the IAE Business School, with over 20 years of experience in managerial and leadership positions in multinational industrial and service companies. He lives in Buenos Aires with his wife and two daughters and enjoys sharing family experiences and practicing sports.
Jose Ignacio Solari
President & CCO
DDB - Chile
President
Jose Ignacio Solari
President & CCO
DDB - Chile
He began his career as a copywriter at McCann Santiago in 2005. He later worked at other multinational agencies such as TBWA, DYU, and Euro RSCG (now Havas WW), where he handled practically every category in the industry. In 2013, he took on his first Creative Director role at a local agency, Boliche, propelling it to the Top Ten creative agencies in its first year. In 2016, he joined another local agency, Los Quiltros, as Partner and Creative Director, elevating it to the top 4 of the creativity ranking the following year.
In 2019, he returned to McCann Santiago as CCO. That same year, McCann Chile reached the number 1 spot in the prestigious Crema Ranking for the first time in its history. In 2021, they repeated this achievement, and in the same year, McCann also reached the number 1 spot in the Local Creative Ranking for the first time.
In 2022, he took on the challenge of being President & CCO to relaunch DDB Chile, alongside DDB Latina, in the country, and the following year the agency reached the top 2 spot in the Chilean agency ranking.
He is a winner at Cannes, ONE SHOW, LIA, CLIO, El Ojo de Iberoamérica, El Sol, Effie Latam, and numerous regional and local festivals, with a total of over 170 awards.
Nominated as Best Creative Director in Marketing Best Chile in 2018, 2020, 2021, and winner in 2022. In 2021, he was highlighted as the Best Creative Director in Chile by the Creativity Festival.
Lucas Damazio
Content Creator
Volcanum Creative Lab - BRAZIL
President
Lucas Damazio
Content Creator
Volcanum Creative Lab - BRAZIL
Doctor and Master in Language Sciences, specialist in Multimedia Production and Neuroscience, graduated in Social Communication, with specialization in Advertising and graduated in Letters with qualification in Portuguese. He is a professor and teaches in undergraduate and graduate courses. He also works as a publicist, developing institutional and promotional communication projects, advertising campaigns, content for digital media, strategic planning and sensory marketing actions, guerrilla marketing and live marketing. He has won over 70 publicity awards and has articles published in national and international conferences and journals. His publications address topics such as: transmedia, consumption, imagination, branding, postmodernity, myths and creativity.
James Keng Lim
Director of Creative Strategy (APAC)
GCI Health - Singapore
President
James Keng Lim
Director of Creative Strategy (APAC)
GCI Health - Singapore
Creative maverick. Strategic disruptor. Storyteller.
James Keng Lim is a Renaissance Man – multi-award-winning creative director, regular creative awards show jury member and mentor, former start-up founder, certified adult learning trainer and assessor, and keen shipwreck explorer.
Passionate about helping brands make a positive change to people, society and the environment, he brings onboard honest counsel and thought leadership across advertising, marketing, branding, digital, social, PR, and experiential events, and integrates trend-based innovation, technology, insights, human truths, data, design thinking and a generous dose of curiosity to help brands scale and connect with their audiences.
With more than 20 years of direct-to-consumer and healthcare professional experience, he has led, managed and created integrated campaigns for 15 of the top 20 healthcare and pharmaceutical brands such as AstraZeneca, Roche Diagnostics, Daiichi Sankyo, Sanofi, Boehringer Ingelheim, Amgen, Merz Aesthetics, Johnson & Johnson, Unilever, P&G, GSK, Pfizer, Merck, Bayer, Benecol, Allergan across Singapore, Indonesia, Malaysia, Thailand, Japan, China, India, South Korea and Russia.
Julius Jäger
Executive Strategy Director
Jung von Matt BRAND IDENTITY AG - Switzerland
President
Julius Jäger
Executive Strategy Director
Jung von Matt BRAND IDENTITY AG - Switzerland
Julius Jäger, the Executive Strategy Director at Jung von Matt BRAND IDENTITY in Switzerland, brings a deep and nuanced understanding of brand consulting. After years at Hugo Boss, he specialized in crafting authentic brand identities, translating them into sustainable business success. Julius is deeply committed to the principle that true brand identities are essential for enhancing EBIT, revenue, and employee engagement, ultimately driving sustainable and profitable growth across a broad spectrum of industries. His strategic and creative approaches in brand identity de-velopment are aimed at ensuring long-term success for the companies he collabo-rates with, fostering a robust connection between the brand and its stakeholders. His strategic and creative approach has also benefited renowned brands like Swiss Post, Migros, Mobiliar, Switzerland Tourism, Alpiq, Model Group, and ZF Frie-drichshafen, where he has been instrumental in developing and reinforcing authen-tic brand experiences.
Gláucia Montanha
CEO
Artplan SP & Convert Digital Business - Brazil
President
Gláucia Montanha
CEO
Artplan SP & Convert Digital Business - Brazil
With a degree in Business Administration and Social Communication, the professional has more than 21 years in the advertising market, having worked in a wide variety of segments. Gláucia is currently CEO of Artplan SP and CEO of Convert Digital Business, companies in the Dreamers Group. Previously, she was in charge of the Media, BI and Performance areas at VMLY&R, where she worked for 17 years. She considers herself to be passionate and committed to results and the relentless pursuit of ways to get closer to the expected result, creating relevance in the day-to-day lives of clients and partners. Gláucia has mastered a wide range of topics related to data, media, metrics, market intelligence and the leadership of different teams and disciplines. In recent years, she has focused her career on brand performance, performance, metrics and e-commerce. But none of this defines her, it just introduces her. What defines her is being Adrian and Lucas’ mother, Flávio’s wife and her passion for children.
Steve Colmar
Chief Creative Officer
Leo Burnett | Publicis Groupe - Portugal
President
Steve Colmar
Chief Creative Officer
Leo Burnett | Publicis Groupe - Portugal
Steve is a Japanese-German descendant, born in Brazil and Portuguese citizen. He joined Leo Burnett Lisbon in 2009, and since 2017, he leads all creative agencies for the Publicis Groupe in Portugal.
Throughout his career, Steve has built a vast experience across many sectors, such as Automobiles, Mobility, Energy, Culture, Retail, FMCG, Fast Food, Finance, Telecommunications and others.
During his time at the company, Steve has had the privilege of working with highly talented people. Together they managed to win important awards such as Cannes Lions, Effies, D&AD, One Show, LIA, Nyf, Eurobest, ADCE, El Ojo, FIAP, Creative Club of Portugal and others. Along the last decade, Steve has been nominated several times for Best Copywriter and Best Creative Director of the country, by the Portuguese Creative Club’s National Ranking.
Steve got his bachelor’s degree in Communications (UFPR-Brazil), with a double major in Advertising and Journalism.
Christoph Damanik
Executive Creative Director
Havas Health & You - Germany
President
Christoph Damanik
Executive Creative Director
Havas Health & You - Germany
Christoph Damanik is Executive Creative Director at Havas Health & You Germany and creatively responsible for the offices in Düsseldorf, Berlin and Freiburg.
For more than 20 years he has worked for various brands on a national and global level, including Mazda, Citroën, Philips, Reckitt Benckiser or P&G, just to name a few. This consumer background helps him today to guide the creative work for major pharma brands like Pfizer, Novartis, Janssen or Lilly here in Germany.
His work has been shortlisted in Cannes and Clio and he won a “bronze nail” in the award show of the German Art Directors Club.
Before Christoph joined Havas Health & You 4 years ago, he worked for major agencies like Havas, JWT, Ogilvy or BBDO. Prior to that he was self-employed and cofounder of the digital agency somneo GmbH.
Together with the family he loves to explore all kinds of new things. That’s why he doesn’t think he is too old to learn kitesurfing with his son, not too lazy to cross the Alps by foot with his wife and not too clueless to discuss Sigmund Freud’s theories with his daughter.
Leonardo Chiesi
Chief Creative Officer
MRM Santiago & Graphene by IPG.- Chile
President
Leonardo Chiesi
Chief Creative Officer
MRM Santiago & Graphene by IPG.- Chile
Chilean Creative with over 15 years of experience in the advertising industry. Currently Chief Creative Officer
Leo has worked for global clients such as LATAM Airlines, Nestlé, Santander, and NotCo, among others; and his work has been awarded at diverse creative festivals such as Cannes Lions, The One Show, LIA, Clios, Webby Awards, El Ojo de Iberoamérica and Effie LATAM. 2023 Gold Lion and Grand LIA winner and Chilean Creative Director of the Year according to El Ojo de Iberoamérica.
Jamie MacCarthy-Morrogh
Executive Creative Director
FCB Health Europe - UK
President
Jamie MacCarthy-Morrogh
Executive Creative Director
FCB Health Europe - UK
As Executive Creative Director of FCB Health Europe, Jamie helps to shape the creative output at FCB and IPG Health, leading teams across the UK, Germany and Spain.
Jamie started out studying Genetics, but after graduating realized that he might be better at crafting copy than chromosomal chimerism.
So he set off on a 20 year career as a copywriter and Creative Director, working to tell interesting, engaging, human stories. We’ll all be patients or carers at some point in our lives, so telling those stories of health and treatment is a job he’s enormously proud of.
Over the years he’s worked across a spectrum of disease areas, PAH to Parkinson’s, acne to arthritis, bowel cancer to BPH, and from local initiatives to global launches. And he’s picked up a few awards along the way too, from LIAs to Cannes Lions, Mannys to Muses, and Comprix to Clios.
Jonathan Deeb
Chief Creative Officer
BBDO GmbH .- Germany
President
Jonathan Deeb
Chief Creative Officer
BBDO GmbH .- Germany
Jonathan has navigated the marketing and advertising world for 20 years, blending creativity with an innate passion for collaboration. A cabinet of global awards, being shortlisted as South Africa’s Most Admired Creative Leader and securing the title of No.1 Executive Creative Director at the Loeries Awards are milestones he attributes to teamwork and shared vision.
He has judged on panels at Cannes, The One Show, and the Lisbon International Ad Festival among many others, offering a global perspective enriched by his local roots. With the co-founding of ‘Find New Words,’ Jonathan has been at the forefront of advocating for inclusive language within the LGBTTQQIAAP+ community, showcasing his commitment to inclusivity and meaningful and respectful communication.
At BBDO Germany Group, his leadership was pivotal in acquiring the global Porsche Brand and Motorsports and Lidl accounts, driving forward campaigns that resonate across borders.
Jonathan’s approach to creativity combines humility, strategic foresight, and a genuine passion for the art of advertising.
Guilherme Nunes
Head of Art
Publicis Groupe - Belgium
President
Guilherme Nunes
Head of Art
Publicis Groupe - Belgium
Hi! I’m Gui, an art-based Creative Director from Brazil, based in Brussels.
I am currently Head of Art at Publicis Groupe Belgium (Duval Guillaume / Leo Burnett / Publicis / Digitas / Prodigious), managing and leading the design department. In this role, my main objective is to bridge the gap between content and design, crafting the day-to-day work and award-winning case studies and projects for local, regional, and global awards.
Before moving to Brussels, I held a different role within the Groupe, as Creative Director of the Lisbon Office for two years. Two years that brought massive amounts of personal and professional satisfaction. During that period, I became a father, and the agency was named the Best Integrated and Innovative Agency in Portugal.
And in the five years prior to these life and career defining moments– I was Senior Art Director at the Leo Burnett Lisboa office. Among the recognitions during that period: Agency of the Year several times over, Best Art Director in 2015 and wins in important new business pitches such as Heineken and Holmes place—to name a few.
Flashback to a career before Portugal in my native Brazil. Where I was the Digital Creative Coordinator at Fullpack, an agency where I not only learned how to lead the digital side of an agency—but much more important—it was there that I met my lovely wife.
In 2012, I had a short yet incredible journey —a sabbatical. During this time, I embarked on a Eurotrip from Dublin, using the chance to study and explore Europe until my funds ran out.
Before that, I had a stint at AlmapBBDO in São Paulo, after working in small boutique studios and local agencies in Rio de Janeiro. Which leads us to the neighborhood of Méier, where I was born in Rio.
Rick Mayzis
Executive Creative Director
Ogilvy Health - Canada
President
Rick Mayzis
Executive Creative Director
Ogilvy Health - Canada
After graduating from Ontario College of Art and Design, Rick Mayzis began his career at Ranscombe and Company – a small agency with a reputation for big thinking. During his first years in advertising, Rick crafted his skills as an Art Director on such accounts as Sony Canada, Royal Ontario Museum, Globe and Mail, workopolis.com and Doctors Without Borders.
Rick also gained extensive experience in the healthcare industry providing innovative work across multiple therapeutic areas including diabetes, arthritis, schizophrenia, hypertension, glaucoma, cardiology and asthma. He applied his passion for excellence and a keen eye for design to a variety of clients including GlaxoSmithKline, Novo Nordisk, Astra Zeneca, Canadian Diabetes Association and Prostate Cancer Canada.
Rick garnered international attention at Grey Canada, winning awards at London International, Clios, and The Marketing Awards. before returning to his love of healthcare as the Creative Director at Healthwise CRG. Rick is currently leading the creative at Ogilvy Health, bringing strategic thinking and innovation to a wide variety of pharmaceutical clients.
Chris Wellard
Executive Creative Director
Havas Lynx - UK
President
Chris Wellard
Executive Creative Director
Havas Lynx - UK
Multi award-winning creative with over 15 years experience in consumer and healthcare advertising. Has helped steer brands big and small to create meaningful and impactful work, inspiring and fostering a creative spirit and environment for brand leaders and creative teams to make their best work.
Worked on global campaigns, as well as local, including disease awareness, patient activation, brand launches and public health – across multiple therapy areas.
Born in Johannesburg, working in the UK.
Andrew Musumeci
EU Associate Creative Director / Art
Syneos Health Communications - UK
President
Andrew Musumeci
EU Associate Creative Director / Art
Syneos Health Communications - UK
Andrew has been working in marketing and advertising since the noughties. Most of his career has been on the consumer side, but for over the past 6 years, he’s been applying his conceptual expertise in the realm of health and pharma across advertising, PR and medical communications. Working on global campaigns for brands such as AbbVie, GSK, Pfizer, Ipsen, Novo Nordisk, AstraZeneca, Bayer, plus many more.
Andrew has picked-up awards along the way – recognised on award platforms that span PM Society, Clios, Creative Floor, The Globals, RX Club and DMA’s.
And although Andrew hails from the art side, he loves writing, which led him to write his first book – an autobiographical children’s book called The Hair That Went Elsewhere. And if you see him without a hat, you’ll understand where he got the inspiration from.
Riya Shetty
Co-Founder
pentacle* - INDIA
President
Riya Shetty
Co-Founder
pentacle* - INDIA
I believe in pursuing a vision and turning it into reality. Pentacle was born with a vision of making a difference in the healthcare advertising space.
With a degree in commercial arts and a love for riding, I embody a free-spirited approach in my action and beliefs.
Recognizing the importance of staying up-to-date, I trained in applied analytics and digital marketing from IIT to better support my clients’ advertising needs.
As a co-founder, I prioritize creating an emotionally intelligent workplace that fosters both personal and professional growth, always keeping client satisfaction at the forefront. My feisty and disciplined style sets the tone for an energetic and achievement-oriented environment. There is much to accomplish, and I look forward to collaborating with others along the way.
Alexis Ospina
Chief Creative Officer
Grey - MEXICO
President
Alexis Ospina
Chief Creative Officer
Grey - MEXICO
Publicist and musician. I started working in local agencies for a couple of years. Then, I worked almost 4 years at Ogilvy & Mather Bogotá. In 2007 I went to Leo Burnett Colombia as Creative Director. In 2013 I was named Chief Creative Officer of Leo Burnett Costa Rica taking first place in creativity of the region. Two years later I was moved to Leo Burnett Mexico. In July 2017 I´m named Chief Creative Officer of VMLY&R Mexico. In 2020 I´m named Executive Creative Director of Circus Media Monks Mexico and Colombia. In November 2023, I took over as CCO of Grey Mexico.
In my carrer I have worked with brands like Netflix, Spotify, Apple, Google, ABInBev, P&G, Coca-Cola, KFC, Uber, Volvo, Don Julio, AT&T, Essity, Pizza Hut, Constellation Brands, Ualá, Samsung, Cemex, Paypal, Kellogg´s Latam, GM, Bimbo, A&E Networks, Go Daddy, Sanofi, Danone, Pfizer, Azteca Bank, Save the Children, Chrysler, Jeep, Mercedez Benz, Sams Club, Kia, McDonalds, Directv, Juan Valdez Coffee, Movistar – Telefonica, Bridgestone, Firestone, Axa, Citibank, Red Cross, SAP, Kraft Foods, League Against Cancer, DHL, among others.
Awards at major festivals such as Cannes Lions, 1st Grand Prix for Colombia in 2014, and 1st Gold Lion Radio Campaign in the history of Colombia in 2010. 1st Pencil in the history of Colombia in D&AD 2010, and won 1st Grand Prix and 1st gold in the history of Costa Rica in the Art Directors Club 2014.
Miguel Rico
Creative Director & Founder
buenosaires - SPAIN
President
Miguel Rico
Creative Director & Founder
buenosaires - SPAIN
Miguel Ángel graduated in Advertising and PR from the Escuela Superior de Publicidad. He later completed a master’s degree in art direction at the European Institute of Design.
He has been dedicated to advertising for more than 20 years and has been part of the creative team in prestigious national and international agencies such as Ogilvy, DDB, JWT, The Partner, Acuam. During these 20 years he has managed the creativity of accounts such as Telefónica, SEUR, Freixenet, Nestlé, C&A, Johnson & Johnson, Vodafone, Osborne, Hasbro, Astra Zeneca, Abbvie, Roche, Janssen, Novo Nordisk, Pfizer, among others.These more than 20 years have given him a broad vision of the sector, having the ability to adapt strategies and consumer positioning in the world of Health.
Passionate about creativity and brands. He works on each brief as a personal challenge.
Anand Ramakrishnan
Executive Creative Director
Artiligence - India
President
Anand Ramakrishnan
Executive Creative Director
Artiligence - India
Anand, in his role as the Executive Creative Director at Artiligence, brings to the table a plethora of experiences, profound knowledge and in-depth understanding, spanning over 23 years, of the health and wellness domain.
Having been associated in the past with many a renowned advertising agency, including a successful stint outside India, Anand, with copywriting as his core competence, has been handling extensive responsibilities – right from strategy, ideation, creative direction to liaising with clients – for many prestigious brands from reputed healthcare giants like Abbott, GSK, MSD, Roche, AstraZeneca, Danone, J&J, Cipla, Alembic, Alkem, Glenmark to name a few.
A Global Awards Jury Member in the past and winner of numerous honours and accolades at various award fests, both international – The Rx Club, Global Awards, Lisbon Health Awards, Saniss, Luum, Titan, etc. – as well as Indian, his infectious commitment and passion have often been the inspiration for many young guns throughout his career. Anand, in an alternative life, is an avid reader, movie buff and cricket fan.
Noelia Cordova
CCO
McCann Santo Domingo - Dominican Republic
President
Noelia Cordova
CCO
McCann Santo Domingo - Dominican Republic
ANoelia Córdova, an Argentine Creative currently working in the Dominican Republic, forged her career in agencies such as Publicis and Ogilvy. She is currently the Chief Creative Officer at McCann Santo Domingo. She has worked with brands such as Modelo Beer, Chivas Regal, Chevrolet, Claro, McDonald’s, and Mastercard, among others, achieving multiple awards both in local competitions and in Effie Latam.
Eduardo Boldrini
Creative Director
McCann Health London - UK
President
Eduardo Boldrini
Creative Director
McCann Health London - UK
Eduardo is a Creative Director with over 25 years of experience working in advertising agencies in Brazil, Germany, and the UK. During this time, Ed had the chance to work with the biggest clients in the world, such as Coca-Cola, Mastercard, Nestle, Durex, Janssen, and AstraZeneca, among others.
Throughout his career, Eduardo’s work has been recognised by many award shows such as Cannes Lions, One Show, Clio, NY Festival, Effie Awards, Epica and more. Ed joined McCann Health London in 2020 as Creative Director and has led local and global campaign for the agency’s biggest clients.
Dr. Mir Damoon Mir
CCO & Head of Strategy
Zigma8 | 360 Creative Communications - UAE
President
Dr. Mir Damoon Mir
CCO & Head of Strategy
Zigma8 | 360 Creative Communications - UAE
Dr. Mir Damoon Mir is the Founder and Chief Strategy Officer of the multi-award-winning advertising agency, Zigma8. For almost a decade, he and his team at Zigma8 agency have been providing world-class communications solutions to international clients.
Dr. Mir Damoon Mir is widely known across the Middle East for his impressive results achieved during his 20-years of experience as a brand strategist and consultant for many international enterprises and brands. Major brands have benefitted from his creative foresight and strategic expertise. This expertise is just one of the reasons why he is often requested to give interviews and commentary in publications and conferences.
To help keep him integrated with the industry, Dr. Damoon enjoys long-standing membership with the Art Directors Club (New York), D&AD (London), AIGA (New York), SEGD (Washington), AMA (Chicago), EMAC (Brussels), PRCA (London), & IGDA (Iran).
Aida López Carbajal
Health Account Manager
Watermelon Health Marketing - Spain
Pablo Castillo
CCO
House Dentsu - COSTA RICA
President
Pablo Castillo
CCO
House Dentsu - COSTA RICA
Pablo Castillo is currently the Chief Creative Officer of House Dentsu Costa Rica (2021-2024).
Under his creative lead, House Dentsu became the most awarded agency in the Central American region at Saniss Awards 2023.
He’s the former Chief Creative Officer of both 4am Saatchi & Saatchi, and Interaction. During this role, Interaction became the second most effective independent agency of the world according to Effie Index, and also was named the 2nd most creative agency of the world at WINA 2019.
Pablo began his career in 2008 as a copywriter at J. Walter Thompson. After working for 8 years in this agency, he jumped to the title of Creative Supervisor at Ogilvy. Later in 2016, Pablo achieved the title of Creative Director at Havas.
Tania Tello
Creative Director
McCann Health - Sistemas Integrales - Mexico
President
Tania Tello
Creative Director
McCann Health - Sistemas Integrales - Mexico
Passionate about visual communication, born in Mexico City in 1992. The journey of creativity and communication began with a degree in Visual Communication at the Universidad de la Comunicación.
From an early age influenced by the sciences, with a doctor mother and researcher and chemist grandparents. These early influences shaped a unique perspective towards art and creativity, merging the world of visual communication with a passion for science.
With 9 years of experience specialising in health-focused communication.Currently playing the role of Creative Director at McCann Health Mexico, leading innovative creative projects. Throughout my career I have received multiple awards specializing in health advertising, a recognition of creativity in the field of health.
Through this journey I have fused artistic vision with scientific precision, creating campaigns where creativity not only communicates, but also educates and transforms.
Karine Mazuir
CEO & Founder
Agence Karma - FRANCE
President
Karine Mazuir
CEO & Founder
Agence Karma - FRANCE
Founding CEO and Creative Director of the independent Karma Communication Group, incorporating four specialist agencies in the Medical & Beauty, Health & Science and Luxury Corporate sectors. In 2024, l’m celebrating over 20 years of devoting my contagious enthusiasm and boundless energy to creative projects and highly original brand communication. Advocating a caring style of management with a feminist take on business, l’m delighted that my Communication Group has already earned a solid reputation both in France and worldwide, winning creative awards year on year. Passionate about visionary ideas and bold, thought-provoking approaches, l enjoy challenging established creative codes and, by adopting insightful, innovative strategies, provides tangible solutions. Based in France with an active presence in Europe and Asia, l work with global pharmaceutical industry majors, defining their brand activation and experiential communication with a honed artistic eye!My mantra, Together, cultivating good Karma for your brand, leads us to challenge given perspectives and to strive to devise evermore ethical and conscious communication strategies.
Arnau Peidro
Creative Director
IPG Health Barcelona - Spain
President
Arnau Peidro
Creative Director
IPG Health Barcelona - Spain
Arnau holds a degree in Advertising and Public Relations and a postgraduate in Direct and Interactive Marketing and counts more than 15 years in the communications industry, 10 of them within IPG group having been part of McCann Health Barcelona.
His experience covers most of the therapeutic indications especially Dermatology, Oncology, Ophthalmology, Cardio-Metabolic, Neuroscience and Respiratory and has collaborated with OTC, Rx and Consumer brands in all the communication disciplines: from professional advertising, to DTP/DTC, PR and Digital Communication as well.
He heads a multi-talented team of in Barcelona, Spain, that develop a full range of formats, from fun commercials to educational videos, from infographic leaflets to digital campaigns, e-detail materials, professional events or gamificated experiences. He also teaches Creative Strategy at Abat Oliba CEU University to pass on his knowledge to advertising students but also to be inspired anew by the next generation.
Aerien Mull
Group Creative Director
Fors Marsh - USA
President
Aerien Mull
Group Creative Director
Fors Marsh - USA
Aerien Mull brings a marriage of critical thinking and design prowess to her role of Group Creative Director at Fors Marsh, communicators and creatives taking on issues that matter by transforming policies and experiences that move people to action.
She has over 15 years of experience in developing healthcare communication collateral and cohesive materials for a variety of healthcare clients, including the Centers for Disease Control and Prevention (CDC) and the Department of Health and Human Services (HHS). She oversees creative development of comprehensive advertising and communication campaigns that meet strategic behavioral change objectives and resonate with at-risk and disparate audiences.
Several publications and international awards for excellence have recognized Aerien’s work in creativity and effectiveness in advertising, including Clio Health, The ONE Show, The Art Directors Club, D&AD, London International Awards, Creative Floor, The American Advertising Federation, The Telly Awards, Communication Arts, HOW Design, PRINT, and GDUSA.
Keenan Mulvaney
Group Creative Director
Ogilvy Africa - Kenya
President
Keenan Mulvaney
Group Creative Director
Ogilvy Africa - Kenya
Keenan is an experienced advertiser with 15 years of creative problem solving under his belt and over 40 awards in his remit from festivals such as Cannes Lions, Clios, D&AD, One Show, SXSW, London International Awards, Bookmarks, Loeries and several others.
His career has played out across the African continent – first at some South Africa’s top agencies, such as NATIVE (now VML Y&R), Quirk (now Mirum) and later as Senior Writer at the King James Group, where his work contributed to both agencies reaching #1 rankings by the Loeries Panel including Digital Agencies of the Year respectively.
These days, he plies his trade as Group Creative Director at Ogilvy & Mather Africa in Nairobi, working on brands like Airtel, Total, Kenya Airways and NCBA.
His previous experiences at both traditional and digital agencies enable him to contribute with concepts and succinct communication that truly transcend disciplines. He has created and executed world-class campaigns for some of our continent’s leading brands.
Monika James
Managing Director
The Healthy Thinking Group - Singapore
President
Monika James
Managing Director
The Healthy Thinking Group - Singapore
With 19+ years of experience in healthcare advertising and communications, Monika leads the Healthy Thinking Group Asia team working with clients regionally and locally across all aspects of their business. Throughout her 8 years in Australia and 11 years in Singapore/APAC, she has worked with the majority of top-tier pharmaceutical companies such as Pfizer, J&J, MSD, Menarini, Bayer and Lilly, allowing her to bring best practice approaches and insights across a spectrum of creative, strategic, digital and educational projects targeting a range of health-related stakeholders. Monika prides herself on ensuring projects are delivered to the highest standard of creativity, execution and service levels so that their clients return again and again.
Danny D’Agostino
SVP, Creative Director
Moon Rabbit - USA
President
Danny D’Agostino
SVP, Creative Director
Moon Rabbit - USA
As Creative Director, Danny has launched multiple brands over the past 20 years. His memorable campaigns mean more to him than the awards. For him, it’s about the work. The strategic approach. And ultimately, the creative craft that impacts lives. But he acknowledges that being honored for that hard work is also worth it. “At the end of the day, it feels genuinely good to have the work recognized by other creatives!
Over the last few years, Danny has found a real passion in finding and developing the creative talent that brings unconventional work that makes people think and elicits real emotion.
Nicola Baumann
Group Creative Director
PEIX Health Group - Germany
President
Nicola Baumann
Group Creative Director
PEIX Health Group - Germany
My Name is Nicola Baumann and I work for the Peix Health Group as Group Creative Director. I was born in the west of Germany, in Sauerland/Schmallenberg. I studied at the University für Communication and Design in Iserlohn. I worked several years in Düsseldorf for the agencies Grey, Gramm and Ogilvy. Since 2007 I live in Berlin. There I worked for the United Digital Group for about 10 years. I have now been with Peix for 5 years and have found my purpose in healthcare communication. There is still so much potential to change the world for brands, patients, doctors and pharmacies. Last year I was able to celebrate some successes with my team. The campaign for Bayer’s Talcid® “Welcome to Acid Town” has won several awards (ADC Gold, Comprix 4x Gold, Clio 2x Silver 1x Bronze, Creative Floor Health Award Winner, New York Festival Bronze), for which we are very grateful.My greatest hobby is exploring the world, being inspired and learning in the process.
Mario Michael Schmidt
Co-Founder and Head of Creative
SLYHEALTH - Germany
President
Mario Michael Schmidt
Co-Founder and Head of Creative
SLYHEALTH - Germany
Mario Michael Schmidt is the co-founder and CEO of SLYHEALTH, a fast-growing healthcare agency based in Berlin, Germany. With over 23 years of experience in advertising and over 15 years in healthcare, he has played a pivotal role in the industry.
As Head of Creative, Mario is responsible for creative, digital and innovation. In recent years, SLYHEALTH has supported some of the most exciting product launches in vaccines, oncology, rare diseases and cardiology. This work has been recognized with numerous international and national awards.
Prior to co-founding SLYHEALTH in 2020, Mario was a partner at FishermanHealth and executive creative director and board member at PEIX Health Group, a top 3 German healthcare agency based in Germany.
He started his healthcare career as Creative Director at CDM World Agency / Omnicom. With the launch of CDM in Germany, he was responsible for the creative and digital part of all global business for Germany. After a few years he moved to inVentiv Health Europe as Managing Creative Director Germany where he was responsible for 3 offices. After 4 years he returned to CDM World Agency as Executive Creative Director to drive the global business for Germany.
Throughout his creative career, he has won over 100 national and international awards and has been a member of various juries. Outside of work, he has co-founded and supported several start-ups.
Javier Marín
Senior Director of Healthcare in the Americas
LLYC - Americas
President
Javier Marín
Senior Director of Healthcare in the Americas
LLYC - Americas
Javier Marín has been leading the Healthcare division for the Americas region at the communication consultancy LLYC since March 2020
He is a communications and public affairs professional with experience in both the public and private sectors, boasting over 20 years of expertise in pharmaceuticals, biotechnology, and life sciences companies.
Throughout his career, he has developed social campaigns for disease prevention and health care for the Mexican government
He has also carried our corporate communications, government affairs, internal communications, marketing, digital and social corporate responsibility efforts, as well as led programs for patient associations; and global levels, with managerial roles in companies such as Merck & Co. (MSD) and Johnson & Johnson.
Thiago Vinhático
Creative Director
Ideatore Américas - Brazil
President
Thiago Vinhático
Creative Director
Ideatore Américas - Brazil
Thiago Vinhático is a brazilian Creative Director and Art Director with over 20 years’ experience.
He has worked for the country’s leading advertising agencies, where he was responsible for several global campaigns.
He has worked in various market segments such as the health sector, real estate, automotive, financial, tech, among others.
Yasu Arakaki
Chief Creative Officer
Ogilvy - Perú & Ecuador
President
Yasu Arakaki
Chief Creative Officer
Ogilvy - Perú & Ecuador
With more than 17 years of experience, he is the current CCO of Ogilvy Peru & Ecuador working with renowned clients such as Heineken Group, Inchcape Motors, Nestle, Coca-Cola, and Mondelēz, among others.
During his first year at Ogilvy Peru, he managed to increase the creativity of the office, gain the trust of new clients obtaining recognitions at Effie, Clio and Cannes, therefore achieveing to be the Latin Network and Global Network of the Year in Cannes Lions 2022. Furthermore, in 2023, he assumed the leadership of the operation in Ecuador.
He has obtained various awards at festivals including Cannes Lions, Wave Festival, El Ojo de Iberoamérica, El Sol de Iberoamérica, Shots Awards and Effie Latam, as well as at local festivals namely Effie Perú, APAP and Premio Ideas.
Eduardo Marques
Chief Creative Officer
Publicis - Netherlands
President
Eduardo Marques
Chief Creative Officer
Publicis - Netherlands
Eduardo Marques, Chief Creative Officer at Publicis Groupe Benelux, has made the prestigious Top ´40 under 40´ list for Ad Age in 2017 and figured in the Business Insider’s Top 30 Most Creative People in Advertising in 2016. He´s one of the creative forces behind Burger King “Moldy Whopper”, IKEA “Real Life Series”, “Boost Your Voice,” UNICEF’s “Unfairy Tales”, Airbnb’s “Birdhouses”, and Hellmann’s “Recipe Receipt”. His work has won a total of 51 Lions, including four Grand Prix and a Titaniun Lion in Cannes; a Black Pencil at D&AD, Best of Show and four Best of Discipline at One Show; and five Grand Clios. He ranked #9 CCO in the Global The Drum ranking in 2021 and 2022; #7 CCO in the One Show 2020; #5 CD position in 2017, and #1 in 2012, according to the Cannes Global Creativity Report.
In his 27-year career, he has worked at agencies like Publicis Groupe, 180LA, Pereira O´Dell, Ogilvy Brazil, DM9DDB, among others.
He´s Brazilian, but don´t ask him to dance samba or play football. Ask him to prepare some Caipirinhas instead.
Manuel Schnitzenbaumer
Associate Art Director
MENSCH Kreativagentur GmbH & Co. KG- Germany
President
Manuel Schnitzenbaumer
Associate Art Director
MENSCH Kreativagentur GmbH & Co. KG- Germany
Manuel is part of a new generation of creative professionals. He started his creative career working for two of the largest retail companies in Europe. Since then, he’s found his way to a small but award-winning creative agency in Munich, Germany. The agency has consistently ranked among the top 10 in healthcare marketing since its inception. Together they have won many healthcare awards (LIA, HMR, Comprix, RX, ADC Nail, and counting). His favorite would be the Art Directors Club Nail for the Bundesverband Kinderhospiz e.V. “Facing the Taboo”. Changing something for the better or raising awareness for a good cause in the process of creation is something truly amazing that he is very passionate about.
Tomás Ostiglia
Executive Creative Director
LOLA MullenLowe - Spain
President
Tomás Ostiglia
Executive Creative Director
LOLA MullenLowe - Spain
Tomás Ostiglia serves as the Executive Creative Director of LOLA MullenLowe Madrid, ranked among the top 10 European agencies of the decade by Cannes Lions. He also holds the position of the 3rd Best Creative Director in the World according to the Cannes Report. In addition, he was named the Best Creative Director in Spain in 2023 by the Ojo de Iberoamérica. With over 20 years of experience, Tomás is a distinguished creative known for crafting effective and award-winning campaigns.
Beginning his career as a copywriter at Ogilvy Buenos Aires, Tomás later moved to Spain to join FCB, where he advanced to the role of Executive Creative Director. He subsequently served as the General Creative Director at Arnold. In 2008, he returned to Argentina as the Chief Creative Officer at TBWA and later founded his own agency, OCG, before returning to Spain to join LOLA MullenLowe in 2014.
Over the past 9 years, Tomás has played a key role in delivering award-winning creative work for brands such as Magnum, Dove, and Burger King, among others. He contributed significantly to the growth of Unilever’s Magnum Ice Cream global account, helping it become a Billion Euro brand.
Throughout his career, Tomás has been involved in building top brands like Axe/Lynx, Lipton, Cornetto, and Bayer. During his time at LOLA, he played a crucial role in the agency winning Agency of the Year at El Sol multiple times and securing a place among the world’s Top 20 at Cannes. He has served on the Cannes Lions Jury twice, as well as on Eurobest, London International Awards twice, El Ojo de Iberoamérica three times, and El Sol twice, among others. Tomás is also a key member of the MullenLowe Group Global Creative Council.
Joe Dee
Partner
Gene - Canada
President
Joe Dee
Partner
Gene - Canada
Joe Dee is a partner at Gene, an independent creative agency for disruptive health brands, He brings over two decades of experience to the forefront of marketing innovation. His work spans across startups to global brands, where he has consistently delivered impactful marketing solutions that resonate within the health sector. With a foundation in branding, campaign strategy, and technology strategy, Joe has cultivated a reputation for excellence through his collaborations with some of the world’s most prestigious agencies and organizations, including Klick, DDB, MaRS, Critical Mass, and Organic. His tenure at Cossette, one of North America’s leading integrated marketing communications agencies, saw him leading the health product and technology divisions, as well as launching Cossette Lab—a platform aimed at fostering and supporting entrepreneurial ventures. Joe’s passion for leveraging his expertise to assist clients in navigating the competitive and evolving health market underscores his dedication to not just achieving success but making a meaningful difference.
Beto Noriega Vega
CCO
Publicis Groupe - Peru
President
Beto Noriega Vega
CCO
Publicis Groupe - Peru
AIn 2023, Beto joined Publicis as the Chief Creative Officer, contributing to the development of the Lima, Peru office. Since then, he has led a cultural transformation that resulted in award-winning projects for brands such as Corona AB Inbev, McDonald’s, Ronald McDonald House Charities, Ritz, among many others.
Before his tenure at Publicis, Beto spent nine years as the Group Creative Director at VML, playing a key role in the agency’s success at prestigious festivals, including Cannes Lions, New York Festival, Clio Awards, The AdForum PHNX, El Ojo, FIAP, and Mad Stars. Notably, he and his team secured two Grand Prix awards in the latest edition of the El Sol festival. Beto’s contributions at VML also earned him the title of ‘Next Creative Leader.’ His impactful work extended to local and regional campaigns for Pepsi, Movistar, Toyota, Cristal Beer, securing a top 2 ranking in Lüzer’s Archive.
He initiated his career 20 years ago at JWT, initially hired as an Art Director before graduating in Arts, Brands, and Communication. His journey involved working with renowned brands such as LG, Nestlé, Belcorp, Adidas, and Entel, earning not only experience but also numerous awards. Subsequently, he continued his career at DDB, TBWA, and FCB, where he was part of Humberto Polar’s creative team. Beto has also served as a judge at various festivals, including Shots the Americas, New York Festival, FIAP, and the local Circle of Creatives festival, showcasing his commitment to the industry’s growth and excellence.
Isabel Cristina Guiñan
Strategy Lead
Sancho BBDO - Colombia
President
Isabel Cristina Guiñan
Strategy Lead
Sancho BBDO - Colombia
She’s as Colombian as she is Venezuelan and has lived in five countries so far, clearly her expertise in migration is very high.
She is not your typical strategist, she studied everything except advertising. Her diplomas range from International Business to Modern languages and Behavioral science, going through a lot of things in-between. To her, diplomas are like Pokemon.
She believes the best ideas also need great storytelling, logically her hobbies involve reading fiction (Fantasy, fae focused fantasy, IYKYK) and writing.
Her work is featured in award-winning campaigns from big, huge, small and tiny brands around the world, but her focus is pharma. She’s really into health marketing, a little too much.
Dieter López Strauss
General Creative Director & Strategic Planner
McCANN - Bolivia
President
Dieter López Strauss
General Creative Director & Strategic Planner
McCANN - Bolivia
Dieter López Strauss, born in Bolivia, is a creative who has worked in agencies such as JWT, Gramma DraftFCB, Magna Leo Burnett, Riddler Group and currently represents McCANN Bolivia as General Creative Director and Strategic Planner.
He has won national and international creativity awards and was a jury member of renowned festivals such as El Ojo de Iberoamérica, EFFIE, FIAP and AdForum’s PHNX.
Marty Martinez
Chief Creative Officer
TANK Worldwide - Canada
President
Marty Martinez
Chief Creative Officer
TANK Worldwide - Canada
With over 20 years of experience in advertising, Marty combines outstanding creativity with superior knowledge of the industry and constantly pushes the boundaries of creativity by bringing together art and science to inform work that will drive human impact and behaviour change.
Marty serves as the CCO of TANK Worldwide, where his creative vision since joining in 2015 has helped TANK become a global leader in the health and wellness space today with offices in New York, Toronto, London, and Montréal. TANK has become one of WPP’s fastest growing agencies, driven by Marty’s creative teams that are reinventing the role of health/wellness agencies by crafting ambitious, impactful stories.
His work has spanned the globe and won numerous awards along the way across Cannes, the LIA’s, The One Show, The Webby Awards, Lisbon Health Awards, New York Festivals, the Anthem Awards, Epica Awards, Applied Arts, the Rx Awards, and Communication Arts.
Marty has sat on multiple juries including the LIA’s inaugural pharma jury, The One Show, The Webby Awards, Clio Health, New York Festivals Health, the Lisbon Health Awards, the Anthem Awards, the Global Awards, the Marketing Awards, the MM+M Awards and the Rx Awards. His passion for all forms of artistic expression makes him a unique creator who stands out for his ability to solve a problem by turning an idea into a beautiful piece of work that can positively impact human lives.
Alfred Wee
Executive Creative Director
McCann Worldgroup - Singapore
President
Alfred Wee
Executive Creative Director
McCann Worldgroup - Singapore
With over 20 years of experience on regional and local brands across various categories, Alfred’s work is recognized for its creative excellence in major international award shows at the EFFIES, The One Show, D&AD, Cannes, Spikes Asia, Clios, LIA, ADFEST including the New York Festivals.
At McCann Worldgroup, Alfred heads up the first Public Sector Practice in Singapore, driving social impact and reshaping citizen behaviours. His contribution has helped consistently earn McCann Singapore Agency of the Year’s honours yearly.
His passion for inspiring the next generations of creative minds has kept him engaged with several programs, including The Crowbar Awards and as an advisory member for institutions and universities.
Ricardo Platón García
Executive Creative Director
Havas Health & You - Spain
President
Ricardo Platón García
Executive Creative Director
Havas Health & You - Spain
As a good creative I am a faithful believer that good ideas move the world, able to revolutionize everything and work for the good of people and more in the health sector in which a good idea can help to work on improving the quality of life of people. For me, any advance or innovation that I can apply in my day-to-day life, such as artificial intelligence, is incredible.
I am currently executive creative director at Havas Health working for big brands such as Sanofi or Novartis both locally and globally. My experience is more than 20 years in creativity applied to the world of health in different agencies such as Havas or Mccann. I have also participated as a jury in advertising awards and won prizes in them.
Samir Mesquita
Executive Creative Director
Ogilvy - Brazil
President
Samir Mesquita
Executive Creative Director
Ogilvy - Brazil
In more than 20 years of advertising, Samir has worked in important agencies in Brazil and Portugal.
He has already created for brands like Dove, Betfair, Comfort, Leroy Merlin, Kotex, Magalu, Johnson&Johnson, Fiat and others, grabbing some awards like Cannes Lions, Clio Awards, One Show, Effie and others, always searching for the best stories with the best characters.
Steven Mangan
Creative Partner & Founder
Ringers Creative - Ireland
President
Steven Mangan
Creative Partner & Founder
Ringers Creative - Ireland
A Ringer is a person that gives you an unfair creative advantage. Ringers are an award-winning creative agency. Solving problems both nationally and internationally, where culture, brand and business overlap. For brands, teams and individuals facing great change. Ringers are trusted senior people working together in teams. Solving problems traditional service providers can’t. We believe in the business of creativity. So we built a business full of Ringers, and a client list packed with them.
Bruno Petcho
CoFounder & Director
From agency - Uruguay
President
Bruno Petcho
CoFounder & Director
From agency - Uruguay
Bruno is Cofounder & Director at From. He has extensive experience collaborating in the development of marketing and communication strategies, leading projects for local and international brands and organizations. He has worked for different types of consumer goods companies. He has served as a judge at various local and international festivals and he was chosen to preside over the jury of the last edition of the Effie Awards in Uruguay.
Franco Scipioni
President
Amapro - Mexico
President
Franco Scipioni
President
Amapro - Mexico
He is a passionate Sales, Management and Marketing Professional with over 25 years of experience in Point of Sale Execution. As Managing Partner at Map Group, he led a set of companies specializing in various branches of promotional marketing, where he has established a solid reputation for excellence and innovation
Throughout his career, he has worked on strategic execution at the point of sale, creating effective strategies that drive sales growth and enhance brand visibility. He has achieved demonstrable results by collaborating directly with clients to define objectives and goals, implementing creative solutions that engage consumers and increase brand recognition
Passionate about driving the growth of his teams and overcoming challenging environments, he is visibly committed to social, economic and equitable progress, doing his part with a focus on profitability and sustainability.
Raul Lizaola
Group Creative Director
BBDO - Mexico
President
Raul Lizaola
Group Creative Director
BBDO - Mexico
Raúl Lizaola is Group Creative Director at BBDO Mexico. With 14 years of experience, he began his career at J. Walter Thompson, where in just three years, he went from Junior Copywriter to Creative Director. After a stint at DDB, he came to BBDO to lead the team responsible for Bayer brands.
His work has been recognized in the main international and regional festivals, such as Cannes Lions, Clio, One Show, El Sol, FIAP and El Ojo de Iberoamérica.
He has worked for practically all categories. Among the main clients are Coca-Cola, AB InBev, Nike, McDonald’s, Uber, Pepsi, Ford, UNICEF, UN Women, Save the Children Fund, Mexican Red Cross, Walmart, Unilever, Nestlé, Kellogg’s, Danone, Essity and Johnson & Johnson. As for Pharma, since the beginning of his career he has worked with practically all Bayer brands, and currently leads both local and regional campaigns for important global brands, such as Aspirin, Aleve and Alka-Seltzer.
Mariano Favetto
xecutive Creative Director
Grey - Argentina
President
Mariano Favetto
xecutive Creative Director
Grey - Argentina
Mariano began his career at Lautrec Saatchi & Saatchi during one of the golden moments of advertising in Argentina. After consecutive golds at Cannes in the late 1990s, he began a world tour with Saatchi that took him to New York, Toronto, Sydney and Paris.
During his 17 years with the agency he worked for Toyota, Sony, Procter & Gamble (Tide, Eukaneuba) General MIlls (Cheerios, Total), Tylenol, J & B, Beck’s Bier, Villavicencio and many other clients.
In 2009, back in his native Buenos Aires he co-founded Les Argentins, a creative outsourcing agency with an innovative model: it only worked for other ad agencies, delivering white label creative ideas. For ten years Les Argentins exported thousands of ideas to France, Mexico, Canada, Germany, and the US.
In 2020 he joined Grey Argentina as Creative Director for Borderless, exporting Argentine creativity but within WPP this time.
Since 2021 he is Executive Creative Director co-leading the Borderless operation. His duties include Worldwide and North American Creative lead for Haleon brands including Tums, Robitussin, Emergen-C, Sensodyne and Pronamel. He is also one of the heads of the WPP Haleon Global Creative Council.
His advertising work received over 150 local and international awards
Guilherme Jahara
Founder & Chief Creative Officer
Dark Kitchen Creatives - Brazil
President
Guilherme Jahara
Founder & Chief Creative Officer
Dark Kitchen Creatives - Brazil
Jahara is the founder and Co-Chief Creative Officer of Dark Kitchen Creatives, a “boutique” advertising agency specializing in creativity and strategy. It was born in September 2020 from the dream of having an independent and agile agency with expertise to offer a model that provides diverse solutions according to clients’ needs.
In a career spanning over 28 years, Jahara, as he is more commonly known, started as an Art Director in Rio – the city where he was born and grew up – and has worked in leading Brazilian advertising agencies, including F/Nazca Saatchi & Saatchi, AlmapBBDO, Publicis Brazil, DM9, Leo Burnett TM, F.biz, and DDB.
Throughout this journey, Jahara has worked with some of Brazil’s top advertisers, including Jeep, Fiat, Volkswagen, Audi, Havaianas, Claro Telcom, Gol Airlines, O Boticário, AB-Inbev (many brands), Unilever (Seda, Baby Dove, Axe, TresEmmé, CloseUp, OMO), Samsung, P&G, Motorola, Bradesco, Itaú, Rico Investiments, Nestlé, Seara Foods, OLX, among others.
Diego Sánchez
General Creative Director
McCann BsAs - Argentina
President
Diego Sánchez
General Creative Director
McCann BsAs - Argentina
He began his career in 1992 at Marcet & Associates.
Later, he was part of the creative teams at JWT, CraveroLanis, and VegaolmosPonce.
In 2008, after a brief stint as Creative Director at Young & Rubicam, he joined Publicis Argentina, where he held the position of Creative Director. In 2010, he moved to Ogilvy Argentina and, after 3 years, joined El Club as an Associate Creative Director. In 2018, he joined the creative team at McCann, and in 2021, he was promoted to the position of Executive Creative Director at McCann Buenos Aires.
Throughout his career, he has worked with clients such as YPF, Coca-Cola, Rexona, Buscapina, Mastercard, Axe, Knorr, Dulcolax, Hellmann’s, Ford, Savora, Quilmes, Piero, Smirnoff, Peugeot, L’Oreal, Carrefour, Visa, Nestlé, Movistar, and Renault, among others.
He has served as a jury member at festivals such as El Ojo, Fiap, LIA, Effie, and El Diente, among others
Benjamin Levy
VP, Creative Director
Conill Advertising - USA
President
Benjamin Levy
VP, Creative Director
Conill Advertising - USA
Benjamin has dedicated over 15 years to helping brands grow and thrive within the Hispanic and multicultural markets in the U.S. He started at Conill, where he did creative work for Toyota and T-Mobile.
Benja then moved to Miami for a few years and spent time with Zubi, Bravo Y&R (Now VML), and DKP. During those years, he worked for a diverse portfolio of clients, including Ford, Dunkin’ Donuts, Wendy’s, AT&T, Coors Light, Dell, and Delta Air Lines, among others, before returning to Conill in 2017.
At Conill he is currently developing creative work for Toyota, but during the past few years he has also contributed to the work done for a wide range of clients within the agency, including leading the T-Mobile creative team. He also developed creative content for Crest/Oral-B, Denny’s, and Nationwide.
During his career, his work has been recognized in many national and international competitions, including the Cannes Lions Awards, the London International Awards, the One Show, the Fiap, El Ojo de Iberoamérica, the Ad Age U.S. Hispanic Awards, the Addy Awards, and the Effie Awards, among others.
Jenna Anderson
Executive Creative Director
Cossette - Canada
President
Jenna Anderson
Executive Creative Director
Cossette - Canada
Jenna is a people-first creative leader, who is deeply invested in translating business needs into compelling design solutions. With more than 16 years of experience focused in building brands, Jenna prioritizes emotional and behavioural insights to inform how brands meaningfully connect with their communities now and in the future.
During her 6 years with Cossette, Jenna has built a best-in-class design team with expertise across a wide range of channels. This deep bench of design talent ensures our partner brands show up with confidence and unmistakable in every channel. Jenna’s design work has impacted many brands yo
Kevin Zengel
VP, Associate Creative Director
Havas - USA
President
Kevin Zengel
VP, Associate Creative Director
Havas - USA
Copy has led Kevin around the United States, racking up projects of all sizes and budgets along the way. You can generally spot his work in a line up for being fun, honest, and mostly splashy. He’s made his many clients billions with a “b,” landed on a few lists, and won a few more awards. Kevin chalks his career up to his creative blend of charm and guts.
Juries

Kimberlee Wells
CEO
TBWAGroup Melbourne & Adelaide - Australia

President
Kimberlee Wells
CEO
TBWAGroup Melbourne & Adelaide - Australia
Kimberlee is the CEO of TBWA\Group in Melbourne & Adelaide. She is also the Global Practice Lead for Sustain by TBWA – a global practice committed to helping brands re-engineer themselves to operate in harmony with people and the planet.
Throughout her career, Kimberlee has advised many leading brands and government agencies, helping them realise incremental growth through creativity. With a passion for driving positive social change, she has spoken at the UNGA SDG action zone on the vital role creative communications plays in accelerating progress for the 2030 agenda. And in 2022, was appointed Jury President of the Cannes Sustainable Development Goals Lion.
Kimberlee also serves as a Non-Executive Director for the Advertising Council Australia and sits on the Advisory Board for EsFam Biotech – an Australian drug discovery company making advancements in treatments for COVID-19 and advanced Cancer. She has been acknowledged locally and internationally for her leadership within the industry, including being named #5 for Mediaweek’s 2023 Creative Agency 50 Power List.
Natxo Diaz
Global head of craft
VML Health - Spain
President
Natxo Diaz
Global head of craft
VML Health - Spain
Natxo is a leading creative director passionate about the industry work, creative technology and business transformation. As Global Head of Craft he is responsible for all health creative execution and craft for VML across all territories. He is member of the global executive creative board for VML Health and member of the EMEA executive creative board for VML.
Under his creative leadership, VML Health has been named as Health Agency of the year in Spain by El Publicista (2021, 2022 and 2023) as well as the #2 creative agency in Spain over all categories. His campaign ‘Sugar Kids’ was named most awarded campaign in Spain in 2022 across both FMCG and Health categories. He is ranked as #5 CCO globally for pharma by the One Show (2022) and his work has been recognized with over 300 awards in the main award shows including Cannes Lions, Clios, LIA, Eurobest, One Show, ADC, NYFestivals or El Ojo. He is a prolific juror for the main international festivals such as The One Show, Clios, Eurobest, Dubai Lynx, El Ojo or ADSTARS, and he has been president of the jury at Clio Health, Aspid Awards and Salud Festival. Natxo is the only creative included in the MM+M’s 40Under40 2024 class, that recognizes the best young talent in healthcare industry.
He has worked with clients such as Telefónica, Movistar, Endesa, Spanish Red Cross, Repsol, Toyota, SAP, DHL, Warner Bros and the Spanish Ministry of Defense. In the pharma space, he has worked with clients including Pfizer, GSK, AstraZeneca, Merk, MSD, Beiersdorf, Reckitt Benckiser, J&J, Boehringer Ingelheim, Lilly, Novo Nordisk, Takeda, Daiichi Sankyo, Biogen or Bristol-Myers Squibb.
Cameron Pollard
SVP Creative Director
FCB Health New York - USA
President
Cameron Pollard
SVP Creative Director
FCB Health New York - USA
Cameron is responsible for developing smart, strategic creative solutions for the brands he champions. He brings over 20 years of experience in advertising, branding, digital, social, and marketing communications across HCP and DTC audiences. He has worked on many products in therapeutic categories spanning oncology and beyond for Amgen, Allergan, AZ, Bayer, BMS, DSI, Novartis, Vivus, Eli Lilly, Astellas, Sanofi/Genzyme, Sandoz, Sunovion, Otsuka, Jazz Pharmaceuticals, and Teva.
His campaigns have raked in Clios, Effies, Globals, Mannys, MM&Ms and shortlisted at Cannes Lions Health. These include work for DTC brands such as Enhertu, Kerydin and Myrbetriq as well as groundbreaking “Blood Equality” and “Ms. Information” pro-bono campaigns. Blood Equality helped to raise awareness of the FDA’s discriminatory blood donation policies, which has contributed to the FDA changing their policy multiple times to be more equitable. Ms. Information used humor and facts to slay covid-19 vaccine hesitancy in the LGBTQ+ community.
Hailing from sunny South Africa, Cameron initially found himself in Michigan, where he undertook his design studies. After settling in NYC, and enduring many a freezing winter, he developed a passion for skiing which has taken him all over the globe, from Japan, Switzerland, Italy, Chile, and Argentina, to the western US.
Thom Bregantin
Associate Creative Director
Wieden+Kennedy - Brazil
President
Thom Bregantin
Associate Creative Director
Wieden+Kennedy - Brazil
Thom is an Associate Creative Director at Wieden+Kennedy with a background in copywriting. With 10+ years of experience in advertising, he has worked in some of the biggest agencies in Brazil creating for iconic global brands such as Nike, Google, Old Spice, Budweiser, Cheetos, Uber and many more, having his work awarded in some of the most important festivals of our industry.
Jason Gloye
Global CCO & Head of North America
VML HEALTH - USA
President
Jason Gloye
Global CCO & Head of North America
VML HEALTH - USA
Jason’s skills combine a mix of advertising, public relations, and client-side marketing, and he has a proven track record of brand success and award-winning work.
At VML he presently oversees the health client engagement team across the globe — ensuring seamless integration and foundational excellence for all brands. He also leads the health business in North America across all disciplines and capabilities.
In healthcare, he’s helmed brands across an array of categories including immunology, cardiology, reparatory, neurology, vaccines, and oncology.
His experience includes U.S. and global, spans prelaunch strategy to stewarding LOE strategy, and resonates with HCPs and patients alike.
In consumer-packaged goods, Jason’s strategic skills and creative collaboration led to Cap’n Crunch’s multi-award-winning “Crunch Island” website, which was featured in Time magazine.
Leandro Zumárraga
CEO
dentsu - Argentina & Chile
President
Leandro Zumárraga
CEO
dentsu - Argentina & Chile
Leandro is the CEO of dentsu Argentina and Chile. He joined dentsu 8 years ago and has been a key player in the company’s market expansion process. He began his career in the group as CFO for Argentina, and since then, he has held leadership positions in Argentina and Chile. Since 2021, he has held the position of CEO of dentsu Argentina & Chile.
Under his leadership, dentsu has experienced a transformation and organic growth proces in new clients and talents. Leandro leads the teams and the company to develop innovative solutions that combine data, technology, creativity, and impact to accelerate the growth of clients’ businesses.
Leandro’s leadership vision focuses on creating a diverse, inclusive, innovative, and collaborative culture where teams work together to generate unique results, under the purpose of being, as a company, an agent of positive change for society as a whole.
He is a Public Accountant (UBA) and has an EMBA from the IAE Business School, with over 20 years of experience in managerial and leadership positions in multinational industrial and service companies. He lives in Buenos Aires with his wife and two daughters and enjoys sharing family experiences and practicing sports.
Jose Ignacio Solari
President & CCO
DDB - Chile
President
Jose Ignacio Solari
President & CCO
DDB - Chile
He began his career as a copywriter at McCann Santiago in 2005. He later worked at other multinational agencies such as TBWA, DYU, and Euro RSCG (now Havas WW), where he handled practically every category in the industry. In 2013, he took on his first Creative Director role at a local agency, Boliche, propelling it to the Top Ten creative agencies in its first year. In 2016, he joined another local agency, Los Quiltros, as Partner and Creative Director, elevating it to the top 4 of the creativity ranking the following year.
In 2019, he returned to McCann Santiago as CCO. That same year, McCann Chile reached the number 1 spot in the prestigious Crema Ranking for the first time in its history. In 2021, they repeated this achievement, and in the same year, McCann also reached the number 1 spot in the Local Creative Ranking for the first time.
In 2022, he took on the challenge of being President & CCO to relaunch DDB Chile, alongside DDB Latina, in the country, and the following year the agency reached the top 2 spot in the Chilean agency ranking.
He is a winner at Cannes, ONE SHOW, LIA, CLIO, El Ojo de Iberoamérica, El Sol, Effie Latam, and numerous regional and local festivals, with a total of over 170 awards.
Nominated as Best Creative Director in Marketing Best Chile in 2018, 2020, 2021, and winner in 2022. In 2021, he was highlighted as the Best Creative Director in Chile by the Creativity Festival.
Lucas Damazio
Content Creator
Volcanum Creative Lab - BRAZIL
President
Lucas Damazio
Content Creator
Volcanum Creative Lab - BRAZIL
Doctor and Master in Language Sciences, specialist in Multimedia Production and Neuroscience, graduated in Social Communication, with specialization in Advertising and graduated in Letters with qualification in Portuguese. He is a professor and teaches in undergraduate and graduate courses. He also works as a publicist, developing institutional and promotional communication projects, advertising campaigns, content for digital media, strategic planning and sensory marketing actions, guerrilla marketing and live marketing. He has won over 70 publicity awards and has articles published in national and international conferences and journals. His publications address topics such as: transmedia, consumption, imagination, branding, postmodernity, myths and creativity.
James Keng Lim
Director of Creative Strategy (APAC)
GCI Health - Singapore
President
James Keng Lim
Director of Creative Strategy (APAC)
GCI Health - Singapore
Creative maverick. Strategic disruptor. Storyteller.
James Keng Lim is a Renaissance Man – multi-award-winning creative director, regular creative awards show jury member and mentor, former start-up founder, certified adult learning trainer and assessor, and keen shipwreck explorer.
Passionate about helping brands make a positive change to people, society and the environment, he brings onboard honest counsel and thought leadership across advertising, marketing, branding, digital, social, PR, and experiential events, and integrates trend-based innovation, technology, insights, human truths, data, design thinking and a generous dose of curiosity to help brands scale and connect with their audiences.
With more than 20 years of direct-to-consumer and healthcare professional experience, he has led, managed and created integrated campaigns for 15 of the top 20 healthcare and pharmaceutical brands such as AstraZeneca, Roche Diagnostics, Daiichi Sankyo, Sanofi, Boehringer Ingelheim, Amgen, Merz Aesthetics, Johnson & Johnson, Unilever, P&G, GSK, Pfizer, Merck, Bayer, Benecol, Allergan across Singapore, Indonesia, Malaysia, Thailand, Japan, China, India, South Korea and Russia.
Julius Jäger
Executive Strategy Director
Jung von Matt BRAND IDENTITY AG - Switzerland
President
Julius Jäger
Executive Strategy Director
Jung von Matt BRAND IDENTITY AG - Switzerland
Julius Jäger, the Executive Strategy Director at Jung von Matt BRAND IDENTITY in Switzerland, brings a deep and nuanced understanding of brand consulting. After years at Hugo Boss, he specialized in crafting authentic brand identities, translating them into sustainable business success. Julius is deeply committed to the principle that true brand identities are essential for enhancing EBIT, revenue, and employee engagement, ultimately driving sustainable and profitable growth across a broad spectrum of industries. His strategic and creative approaches in brand identity de-velopment are aimed at ensuring long-term success for the companies he collabo-rates with, fostering a robust connection between the brand and its stakeholders. His strategic and creative approach has also benefited renowned brands like Swiss Post, Migros, Mobiliar, Switzerland Tourism, Alpiq, Model Group, and ZF Frie-drichshafen, where he has been instrumental in developing and reinforcing authen-tic brand experiences.
Gláucia Montanha
CEO
Artplan SP & Convert Digital Business - Brazil
President
Gláucia Montanha
CEO
Artplan SP & Convert Digital Business - Brazil
With a degree in Business Administration and Social Communication, the professional has more than 21 years in the advertising market, having worked in a wide variety of segments. Gláucia is currently CEO of Artplan SP and CEO of Convert Digital Business, companies in the Dreamers Group. Previously, she was in charge of the Media, BI and Performance areas at VMLY&R, where she worked for 17 years. She considers herself to be passionate and committed to results and the relentless pursuit of ways to get closer to the expected result, creating relevance in the day-to-day lives of clients and partners. Gláucia has mastered a wide range of topics related to data, media, metrics, market intelligence and the leadership of different teams and disciplines. In recent years, she has focused her career on brand performance, performance, metrics and e-commerce. But none of this defines her, it just introduces her. What defines her is being Adrian and Lucas’ mother, Flávio’s wife and her passion for children.
Steve Colmar
Chief Creative Officer
Leo Burnett | Publicis Groupe - Portugal
President
Steve Colmar
Chief Creative Officer
Leo Burnett | Publicis Groupe - Portugal
Steve is a Japanese-German descendant, born in Brazil and Portuguese citizen. He joined Leo Burnett Lisbon in 2009, and since 2017, he leads all creative agencies for the Publicis Groupe in Portugal.
Throughout his career, Steve has built a vast experience across many sectors, such as Automobiles, Mobility, Energy, Culture, Retail, FMCG, Fast Food, Finance, Telecommunications and others.
During his time at the company, Steve has had the privilege of working with highly talented people. Together they managed to win important awards such as Cannes Lions, Effies, D&AD, One Show, LIA, Nyf, Eurobest, ADCE, El Ojo, FIAP, Creative Club of Portugal and others. Along the last decade, Steve has been nominated several times for Best Copywriter and Best Creative Director of the country, by the Portuguese Creative Club’s National Ranking.
Steve got his bachelor’s degree in Communications (UFPR-Brazil), with a double major in Advertising and Journalism.
Christoph Damanik
Executive Creative Director
Havas Health & You - Germany
President
Christoph Damanik
Executive Creative Director
Havas Health & You - Germany
Christoph Damanik is Executive Creative Director at Havas Health & You Germany and creatively responsible for the offices in Düsseldorf, Berlin and Freiburg.
For more than 20 years he has worked for various brands on a national and global level, including Mazda, Citroën, Philips, Reckitt Benckiser or P&G, just to name a few. This consumer background helps him today to guide the creative work for major pharma brands like Pfizer, Novartis, Janssen or Lilly here in Germany.
His work has been shortlisted in Cannes and Clio and he won a “bronze nail” in the award show of the German Art Directors Club.
Before Christoph joined Havas Health & You 4 years ago, he worked for major agencies like Havas, JWT, Ogilvy or BBDO. Prior to that he was self-employed and cofounder of the digital agency somneo GmbH.
Together with the family he loves to explore all kinds of new things. That’s why he doesn’t think he is too old to learn kitesurfing with his son, not too lazy to cross the Alps by foot with his wife and not too clueless to discuss Sigmund Freud’s theories with his daughter.
Leonardo Chiesi
Chief Creative Officer
MRM Santiago & Graphene by IPG.- Chile
President
Leonardo Chiesi
Chief Creative Officer
MRM Santiago & Graphene by IPG.- Chile
Chilean Creative with over 15 years of experience in the advertising industry. Currently Chief Creative Officer
Leo has worked for global clients such as LATAM Airlines, Nestlé, Santander, and NotCo, among others; and his work has been awarded at diverse creative festivals such as Cannes Lions, The One Show, LIA, Clios, Webby Awards, El Ojo de Iberoamérica and Effie LATAM. 2023 Gold Lion and Grand LIA winner and Chilean Creative Director of the Year according to El Ojo de Iberoamérica.
Jamie MacCarthy-Morrogh
Executive Creative Director
FCB Health Europe - UK
President
Jamie MacCarthy-Morrogh
Executive Creative Director
FCB Health Europe - UK
As Executive Creative Director of FCB Health Europe, Jamie helps to shape the creative output at FCB and IPG Health, leading teams across the UK, Germany and Spain.
Jamie started out studying Genetics, but after graduating realized that he might be better at crafting copy than chromosomal chimerism.
So he set off on a 20 year career as a copywriter and Creative Director, working to tell interesting, engaging, human stories. We’ll all be patients or carers at some point in our lives, so telling those stories of health and treatment is a job he’s enormously proud of.
Over the years he’s worked across a spectrum of disease areas, PAH to Parkinson’s, acne to arthritis, bowel cancer to BPH, and from local initiatives to global launches. And he’s picked up a few awards along the way too, from LIAs to Cannes Lions, Mannys to Muses, and Comprix to Clios.
Jonathan Deeb
Chief Creative Officer
BBDO GmbH .- Germany
President
Jonathan Deeb
Chief Creative Officer
BBDO GmbH .- Germany
Jonathan has navigated the marketing and advertising world for 20 years, blending creativity with an innate passion for collaboration. A cabinet of global awards, being shortlisted as South Africa’s Most Admired Creative Leader and securing the title of No.1 Executive Creative Director at the Loeries Awards are milestones he attributes to teamwork and shared vision.
He has judged on panels at Cannes, The One Show, and the Lisbon International Ad Festival among many others, offering a global perspective enriched by his local roots. With the co-founding of ‘Find New Words,’ Jonathan has been at the forefront of advocating for inclusive language within the LGBTTQQIAAP+ community, showcasing his commitment to inclusivity and meaningful and respectful communication.
At BBDO Germany Group, his leadership was pivotal in acquiring the global Porsche Brand and Motorsports and Lidl accounts, driving forward campaigns that resonate across borders.
Jonathan’s approach to creativity combines humility, strategic foresight, and a genuine passion for the art of advertising.
Guilherme Nunes
Head of Art
Publicis Groupe - Belgium
President
Guilherme Nunes
Head of Art
Publicis Groupe - Belgium
Hi! I’m Gui, an art-based Creative Director from Brazil, based in Brussels.
I am currently Head of Art at Publicis Groupe Belgium (Duval Guillaume / Leo Burnett / Publicis / Digitas / Prodigious), managing and leading the design department. In this role, my main objective is to bridge the gap between content and design, crafting the day-to-day work and award-winning case studies and projects for local, regional, and global awards.
Before moving to Brussels, I held a different role within the Groupe, as Creative Director of the Lisbon Office for two years. Two years that brought massive amounts of personal and professional satisfaction. During that period, I became a father, and the agency was named the Best Integrated and Innovative Agency in Portugal.
And in the five years prior to these life and career defining moments– I was Senior Art Director at the Leo Burnett Lisboa office. Among the recognitions during that period: Agency of the Year several times over, Best Art Director in 2015 and wins in important new business pitches such as Heineken and Holmes place—to name a few.
Flashback to a career before Portugal in my native Brazil. Where I was the Digital Creative Coordinator at Fullpack, an agency where I not only learned how to lead the digital side of an agency—but much more important—it was there that I met my lovely wife.
In 2012, I had a short yet incredible journey —a sabbatical. During this time, I embarked on a Eurotrip from Dublin, using the chance to study and explore Europe until my funds ran out.
Before that, I had a stint at AlmapBBDO in São Paulo, after working in small boutique studios and local agencies in Rio de Janeiro. Which leads us to the neighborhood of Méier, where I was born in Rio.
Rick Mayzis
Executive Creative Director
Ogilvy Health - Canada
President
Rick Mayzis
Executive Creative Director
Ogilvy Health - Canada
After graduating from Ontario College of Art and Design, Rick Mayzis began his career at Ranscombe and Company – a small agency with a reputation for big thinking. During his first years in advertising, Rick crafted his skills as an Art Director on such accounts as Sony Canada, Royal Ontario Museum, Globe and Mail, workopolis.com and Doctors Without Borders.
Rick also gained extensive experience in the healthcare industry providing innovative work across multiple therapeutic areas including diabetes, arthritis, schizophrenia, hypertension, glaucoma, cardiology and asthma. He applied his passion for excellence and a keen eye for design to a variety of clients including GlaxoSmithKline, Novo Nordisk, Astra Zeneca, Canadian Diabetes Association and Prostate Cancer Canada.
Rick garnered international attention at Grey Canada, winning awards at London International, Clios, and The Marketing Awards. before returning to his love of healthcare as the Creative Director at Healthwise CRG. Rick is currently leading the creative at Ogilvy Health, bringing strategic thinking and innovation to a wide variety of pharmaceutical clients.
Chris Wellard
Executive Creative Director
Havas Lynx - UK
President
Chris Wellard
Executive Creative Director
Havas Lynx - UK
Multi award-winning creative with over 15 years experience in consumer and healthcare advertising. Has helped steer brands big and small to create meaningful and impactful work, inspiring and fostering a creative spirit and environment for brand leaders and creative teams to make their best work.
Worked on global campaigns, as well as local, including disease awareness, patient activation, brand launches and public health – across multiple therapy areas.
Born in Johannesburg, working in the UK.
Andrew Musumeci
EU Associate Creative Director / Art
Syneos Health Communications - UK
President
Andrew Musumeci
EU Associate Creative Director / Art
Syneos Health Communications - UK
Andrew has been working in marketing and advertising since the noughties. Most of his career has been on the consumer side, but for over the past 6 years, he’s been applying his conceptual expertise in the realm of health and pharma across advertising, PR and medical communications. Working on global campaigns for brands such as AbbVie, GSK, Pfizer, Ipsen, Novo Nordisk, AstraZeneca, Bayer, plus many more.
Andrew has picked-up awards along the way – recognised on award platforms that span PM Society, Clios, Creative Floor, The Globals, RX Club and DMA’s.
And although Andrew hails from the art side, he loves writing, which led him to write his first book – an autobiographical children’s book called The Hair That Went Elsewhere. And if you see him without a hat, you’ll understand where he got the inspiration from.
Riya Shetty
Co-Founder
pentacle* - INDIA
President
Riya Shetty
Co-Founder
pentacle* - INDIA
I believe in pursuing a vision and turning it into reality. Pentacle was born with a vision of making a difference in the healthcare advertising space.
With a degree in commercial arts and a love for riding, I embody a free-spirited approach in my action and beliefs.
Recognizing the importance of staying up-to-date, I trained in applied analytics and digital marketing from IIT to better support my clients’ advertising needs.
As a co-founder, I prioritize creating an emotionally intelligent workplace that fosters both personal and professional growth, always keeping client satisfaction at the forefront. My feisty and disciplined style sets the tone for an energetic and achievement-oriented environment. There is much to accomplish, and I look forward to collaborating with others along the way.
Alexis Ospina
Chief Creative Officer
Grey - MEXICO
President
Alexis Ospina
Chief Creative Officer
Grey - MEXICO
Publicist and musician. I started working in local agencies for a couple of years. Then, I worked almost 4 years at Ogilvy & Mather Bogotá. In 2007 I went to Leo Burnett Colombia as Creative Director. In 2013 I was named Chief Creative Officer of Leo Burnett Costa Rica taking first place in creativity of the region. Two years later I was moved to Leo Burnett Mexico. In July 2017 I´m named Chief Creative Officer of VMLY&R Mexico. In 2020 I´m named Executive Creative Director of Circus Media Monks Mexico and Colombia. In November 2023, I took over as CCO of Grey Mexico.
In my carrer I have worked with brands like Netflix, Spotify, Apple, Google, ABInBev, P&G, Coca-Cola, KFC, Uber, Volvo, Don Julio, AT&T, Essity, Pizza Hut, Constellation Brands, Ualá, Samsung, Cemex, Paypal, Kellogg´s Latam, GM, Bimbo, A&E Networks, Go Daddy, Sanofi, Danone, Pfizer, Azteca Bank, Save the Children, Chrysler, Jeep, Mercedez Benz, Sams Club, Kia, McDonalds, Directv, Juan Valdez Coffee, Movistar – Telefonica, Bridgestone, Firestone, Axa, Citibank, Red Cross, SAP, Kraft Foods, League Against Cancer, DHL, among others.
Awards at major festivals such as Cannes Lions, 1st Grand Prix for Colombia in 2014, and 1st Gold Lion Radio Campaign in the history of Colombia in 2010. 1st Pencil in the history of Colombia in D&AD 2010, and won 1st Grand Prix and 1st gold in the history of Costa Rica in the Art Directors Club 2014.
Miguel Rico
Creative Director & Founder
buenosaires - SPAIN
President
Miguel Rico
Creative Director & Founder
buenosaires - SPAIN
Miguel Ángel graduated in Advertising and PR from the Escuela Superior de Publicidad. He later completed a master’s degree in art direction at the European Institute of Design.
He has been dedicated to advertising for more than 20 years and has been part of the creative team in prestigious national and international agencies such as Ogilvy, DDB, JWT, The Partner, Acuam. During these 20 years he has managed the creativity of accounts such as Telefónica, SEUR, Freixenet, Nestlé, C&A, Johnson & Johnson, Vodafone, Osborne, Hasbro, Astra Zeneca, Abbvie, Roche, Janssen, Novo Nordisk, Pfizer, among others.These more than 20 years have given him a broad vision of the sector, having the ability to adapt strategies and consumer positioning in the world of Health.
Passionate about creativity and brands. He works on each brief as a personal challenge.
Anand Ramakrishnan
Executive Creative Director
Artiligence - India
President
Anand Ramakrishnan
Executive Creative Director
Artiligence - India
Anand, in his role as the Executive Creative Director at Artiligence, brings to the table a plethora of experiences, profound knowledge and in-depth understanding, spanning over 23 years, of the health and wellness domain.
Having been associated in the past with many a renowned advertising agency, including a successful stint outside India, Anand, with copywriting as his core competence, has been handling extensive responsibilities – right from strategy, ideation, creative direction to liaising with clients – for many prestigious brands from reputed healthcare giants like Abbott, GSK, MSD, Roche, AstraZeneca, Danone, J&J, Cipla, Alembic, Alkem, Glenmark to name a few.
A Global Awards Jury Member in the past and winner of numerous honours and accolades at various award fests, both international – The Rx Club, Global Awards, Lisbon Health Awards, Saniss, Luum, Titan, etc. – as well as Indian, his infectious commitment and passion have often been the inspiration for many young guns throughout his career. Anand, in an alternative life, is an avid reader, movie buff and cricket fan.
Noelia Cordova
CCO
McCann Santo Domingo - Dominican Republic
President
Noelia Cordova
CCO
McCann Santo Domingo - Dominican Republic
ANoelia Córdova, an Argentine Creative currently working in the Dominican Republic, forged her career in agencies such as Publicis and Ogilvy. She is currently the Chief Creative Officer at McCann Santo Domingo. She has worked with brands such as Modelo Beer, Chivas Regal, Chevrolet, Claro, McDonald’s, and Mastercard, among others, achieving multiple awards both in local competitions and in Effie Latam.
Eduardo Boldrini
Creative Director
McCann Health London - UK
President
Eduardo Boldrini
Creative Director
McCann Health London - UK
Eduardo is a Creative Director with over 25 years of experience working in advertising agencies in Brazil, Germany, and the UK. During this time, Ed had the chance to work with the biggest clients in the world, such as Coca-Cola, Mastercard, Nestle, Durex, Janssen, and AstraZeneca, among others.
Throughout his career, Eduardo’s work has been recognised by many award shows such as Cannes Lions, One Show, Clio, NY Festival, Effie Awards, Epica and more. Ed joined McCann Health London in 2020 as Creative Director and has led local and global campaign for the agency’s biggest clients.
Dr. Mir Damoon Mir
CCO & Head of Strategy
Zigma8 | 360 Creative Communications - UAE
President
Dr. Mir Damoon Mir
CCO & Head of Strategy
Zigma8 | 360 Creative Communications - UAE
Dr. Mir Damoon Mir is the Founder and Chief Strategy Officer of the multi-award-winning advertising agency, Zigma8. For almost a decade, he and his team at Zigma8 agency have been providing world-class communications solutions to international clients.
Dr. Mir Damoon Mir is widely known across the Middle East for his impressive results achieved during his 20-years of experience as a brand strategist and consultant for many international enterprises and brands. Major brands have benefitted from his creative foresight and strategic expertise. This expertise is just one of the reasons why he is often requested to give interviews and commentary in publications and conferences.
To help keep him integrated with the industry, Dr. Damoon enjoys long-standing membership with the Art Directors Club (New York), D&AD (London), AIGA (New York), SEGD (Washington), AMA (Chicago), EMAC (Brussels), PRCA (London), & IGDA (Iran).
Aida López Carbajal
Health Account Manager
Watermelon Health Marketing - Spain
Pablo Castillo
CCO
House Dentsu - COSTA RICA
President
Pablo Castillo
CCO
House Dentsu - COSTA RICA
Pablo Castillo is currently the Chief Creative Officer of House Dentsu Costa Rica (2021-2024).
Under his creative lead, House Dentsu became the most awarded agency in the Central American region at Saniss Awards 2023.
He’s the former Chief Creative Officer of both 4am Saatchi & Saatchi, and Interaction. During this role, Interaction became the second most effective independent agency of the world according to Effie Index, and also was named the 2nd most creative agency of the world at WINA 2019.
Pablo began his career in 2008 as a copywriter at J. Walter Thompson. After working for 8 years in this agency, he jumped to the title of Creative Supervisor at Ogilvy. Later in 2016, Pablo achieved the title of Creative Director at Havas.
Tania Tello
Creative Director
McCann Health - Sistemas Integrales - Mexico
President
Tania Tello
Creative Director
McCann Health - Sistemas Integrales - Mexico
Passionate about visual communication, born in Mexico City in 1992. The journey of creativity and communication began with a degree in Visual Communication at the Universidad de la Comunicación.
From an early age influenced by the sciences, with a doctor mother and researcher and chemist grandparents. These early influences shaped a unique perspective towards art and creativity, merging the world of visual communication with a passion for science.
With 9 years of experience specialising in health-focused communication.Currently playing the role of Creative Director at McCann Health Mexico, leading innovative creative projects. Throughout my career I have received multiple awards specializing in health advertising, a recognition of creativity in the field of health.
Through this journey I have fused artistic vision with scientific precision, creating campaigns where creativity not only communicates, but also educates and transforms.
Karine Mazuir
CEO & Founder
Agence Karma - FRANCE
President
Karine Mazuir
CEO & Founder
Agence Karma - FRANCE
Founding CEO and Creative Director of the independent Karma Communication Group, incorporating four specialist agencies in the Medical & Beauty, Health & Science and Luxury Corporate sectors. In 2024, l’m celebrating over 20 years of devoting my contagious enthusiasm and boundless energy to creative projects and highly original brand communication. Advocating a caring style of management with a feminist take on business, l’m delighted that my Communication Group has already earned a solid reputation both in France and worldwide, winning creative awards year on year. Passionate about visionary ideas and bold, thought-provoking approaches, l enjoy challenging established creative codes and, by adopting insightful, innovative strategies, provides tangible solutions. Based in France with an active presence in Europe and Asia, l work with global pharmaceutical industry majors, defining their brand activation and experiential communication with a honed artistic eye!My mantra, Together, cultivating good Karma for your brand, leads us to challenge given perspectives and to strive to devise evermore ethical and conscious communication strategies.
Arnau Peidro
Creative Director
IPG Health Barcelona - Spain
President
Arnau Peidro
Creative Director
IPG Health Barcelona - Spain
Arnau holds a degree in Advertising and Public Relations and a postgraduate in Direct and Interactive Marketing and counts more than 15 years in the communications industry, 10 of them within IPG group having been part of McCann Health Barcelona.
His experience covers most of the therapeutic indications especially Dermatology, Oncology, Ophthalmology, Cardio-Metabolic, Neuroscience and Respiratory and has collaborated with OTC, Rx and Consumer brands in all the communication disciplines: from professional advertising, to DTP/DTC, PR and Digital Communication as well.
He heads a multi-talented team of in Barcelona, Spain, that develop a full range of formats, from fun commercials to educational videos, from infographic leaflets to digital campaigns, e-detail materials, professional events or gamificated experiences. He also teaches Creative Strategy at Abat Oliba CEU University to pass on his knowledge to advertising students but also to be inspired anew by the next generation.
Aerien Mull
Group Creative Director
Fors Marsh - USA
President
Aerien Mull
Group Creative Director
Fors Marsh - USA
Aerien Mull brings a marriage of critical thinking and design prowess to her role of Group Creative Director at Fors Marsh, communicators and creatives taking on issues that matter by transforming policies and experiences that move people to action.
She has over 15 years of experience in developing healthcare communication collateral and cohesive materials for a variety of healthcare clients, including the Centers for Disease Control and Prevention (CDC) and the Department of Health and Human Services (HHS). She oversees creative development of comprehensive advertising and communication campaigns that meet strategic behavioral change objectives and resonate with at-risk and disparate audiences.
Several publications and international awards for excellence have recognized Aerien’s work in creativity and effectiveness in advertising, including Clio Health, The ONE Show, The Art Directors Club, D&AD, London International Awards, Creative Floor, The American Advertising Federation, The Telly Awards, Communication Arts, HOW Design, PRINT, and GDUSA.
Keenan Mulvaney
Group Creative Director
Ogilvy Africa - Kenya
President
Keenan Mulvaney
Group Creative Director
Ogilvy Africa - Kenya
Keenan is an experienced advertiser with 15 years of creative problem solving under his belt and over 40 awards in his remit from festivals such as Cannes Lions, Clios, D&AD, One Show, SXSW, London International Awards, Bookmarks, Loeries and several others.
His career has played out across the African continent – first at some South Africa’s top agencies, such as NATIVE (now VML Y&R), Quirk (now Mirum) and later as Senior Writer at the King James Group, where his work contributed to both agencies reaching #1 rankings by the Loeries Panel including Digital Agencies of the Year respectively.
These days, he plies his trade as Group Creative Director at Ogilvy & Mather Africa in Nairobi, working on brands like Airtel, Total, Kenya Airways and NCBA.
His previous experiences at both traditional and digital agencies enable him to contribute with concepts and succinct communication that truly transcend disciplines. He has created and executed world-class campaigns for some of our continent’s leading brands.
Monika James
Managing Director
The Healthy Thinking Group - Singapore
President
Monika James
Managing Director
The Healthy Thinking Group - Singapore
With 19+ years of experience in healthcare advertising and communications, Monika leads the Healthy Thinking Group Asia team working with clients regionally and locally across all aspects of their business. Throughout her 8 years in Australia and 11 years in Singapore/APAC, she has worked with the majority of top-tier pharmaceutical companies such as Pfizer, J&J, MSD, Menarini, Bayer and Lilly, allowing her to bring best practice approaches and insights across a spectrum of creative, strategic, digital and educational projects targeting a range of health-related stakeholders. Monika prides herself on ensuring projects are delivered to the highest standard of creativity, execution and service levels so that their clients return again and again.
Danny D’Agostino
SVP, Creative Director
Moon Rabbit - USA
President
Danny D’Agostino
SVP, Creative Director
Moon Rabbit - USA
As Creative Director, Danny has launched multiple brands over the past 20 years. His memorable campaigns mean more to him than the awards. For him, it’s about the work. The strategic approach. And ultimately, the creative craft that impacts lives. But he acknowledges that being honored for that hard work is also worth it. “At the end of the day, it feels genuinely good to have the work recognized by other creatives!
Over the last few years, Danny has found a real passion in finding and developing the creative talent that brings unconventional work that makes people think and elicits real emotion.
Nicola Baumann
Group Creative Director
PEIX Health Group - Germany
President
Nicola Baumann
Group Creative Director
PEIX Health Group - Germany
My Name is Nicola Baumann and I work for the Peix Health Group as Group Creative Director. I was born in the west of Germany, in Sauerland/Schmallenberg. I studied at the University für Communication and Design in Iserlohn. I worked several years in Düsseldorf for the agencies Grey, Gramm and Ogilvy. Since 2007 I live in Berlin. There I worked for the United Digital Group for about 10 years. I have now been with Peix for 5 years and have found my purpose in healthcare communication. There is still so much potential to change the world for brands, patients, doctors and pharmacies. Last year I was able to celebrate some successes with my team. The campaign for Bayer’s Talcid® “Welcome to Acid Town” has won several awards (ADC Gold, Comprix 4x Gold, Clio 2x Silver 1x Bronze, Creative Floor Health Award Winner, New York Festival Bronze), for which we are very grateful.My greatest hobby is exploring the world, being inspired and learning in the process.
Mario Michael Schmidt
Co-Founder and Head of Creative
SLYHEALTH - Germany
President
Mario Michael Schmidt
Co-Founder and Head of Creative
SLYHEALTH - Germany
Mario Michael Schmidt is the co-founder and CEO of SLYHEALTH, a fast-growing healthcare agency based in Berlin, Germany. With over 23 years of experience in advertising and over 15 years in healthcare, he has played a pivotal role in the industry.
As Head of Creative, Mario is responsible for creative, digital and innovation. In recent years, SLYHEALTH has supported some of the most exciting product launches in vaccines, oncology, rare diseases and cardiology. This work has been recognized with numerous international and national awards.
Prior to co-founding SLYHEALTH in 2020, Mario was a partner at FishermanHealth and executive creative director and board member at PEIX Health Group, a top 3 German healthcare agency based in Germany.
He started his healthcare career as Creative Director at CDM World Agency / Omnicom. With the launch of CDM in Germany, he was responsible for the creative and digital part of all global business for Germany. After a few years he moved to inVentiv Health Europe as Managing Creative Director Germany where he was responsible for 3 offices. After 4 years he returned to CDM World Agency as Executive Creative Director to drive the global business for Germany.
Throughout his creative career, he has won over 100 national and international awards and has been a member of various juries. Outside of work, he has co-founded and supported several start-ups.
Javier Marín
Senior Director of Healthcare in the Americas
LLYC - Americas
President
Javier Marín
Senior Director of Healthcare in the Americas
LLYC - Americas
Javier Marín has been leading the Healthcare division for the Americas region at the communication consultancy LLYC since March 2020
He is a communications and public affairs professional with experience in both the public and private sectors, boasting over 20 years of expertise in pharmaceuticals, biotechnology, and life sciences companies.
Throughout his career, he has developed social campaigns for disease prevention and health care for the Mexican government
He has also carried our corporate communications, government affairs, internal communications, marketing, digital and social corporate responsibility efforts, as well as led programs for patient associations; and global levels, with managerial roles in companies such as Merck & Co. (MSD) and Johnson & Johnson.
Thiago Vinhático
Creative Director
Ideatore Américas - Brazil
President
Thiago Vinhático
Creative Director
Ideatore Américas - Brazil
Thiago Vinhático is a brazilian Creative Director and Art Director with over 20 years’ experience.
He has worked for the country’s leading advertising agencies, where he was responsible for several global campaigns.
He has worked in various market segments such as the health sector, real estate, automotive, financial, tech, among others.
Yasu Arakaki
Chief Creative Officer
Ogilvy - Perú & Ecuador
President
Yasu Arakaki
Chief Creative Officer
Ogilvy - Perú & Ecuador
With more than 17 years of experience, he is the current CCO of Ogilvy Peru & Ecuador working with renowned clients such as Heineken Group, Inchcape Motors, Nestle, Coca-Cola, and Mondelēz, among others.
During his first year at Ogilvy Peru, he managed to increase the creativity of the office, gain the trust of new clients obtaining recognitions at Effie, Clio and Cannes, therefore achieveing to be the Latin Network and Global Network of the Year in Cannes Lions 2022. Furthermore, in 2023, he assumed the leadership of the operation in Ecuador.
He has obtained various awards at festivals including Cannes Lions, Wave Festival, El Ojo de Iberoamérica, El Sol de Iberoamérica, Shots Awards and Effie Latam, as well as at local festivals namely Effie Perú, APAP and Premio Ideas.
Eduardo Marques
Chief Creative Officer
Publicis - Netherlands
President
Eduardo Marques
Chief Creative Officer
Publicis - Netherlands
Eduardo Marques, Chief Creative Officer at Publicis Groupe Benelux, has made the prestigious Top ´40 under 40´ list for Ad Age in 2017 and figured in the Business Insider’s Top 30 Most Creative People in Advertising in 2016. He´s one of the creative forces behind Burger King “Moldy Whopper”, IKEA “Real Life Series”, “Boost Your Voice,” UNICEF’s “Unfairy Tales”, Airbnb’s “Birdhouses”, and Hellmann’s “Recipe Receipt”. His work has won a total of 51 Lions, including four Grand Prix and a Titaniun Lion in Cannes; a Black Pencil at D&AD, Best of Show and four Best of Discipline at One Show; and five Grand Clios. He ranked #9 CCO in the Global The Drum ranking in 2021 and 2022; #7 CCO in the One Show 2020; #5 CD position in 2017, and #1 in 2012, according to the Cannes Global Creativity Report.
In his 27-year career, he has worked at agencies like Publicis Groupe, 180LA, Pereira O´Dell, Ogilvy Brazil, DM9DDB, among others.
He´s Brazilian, but don´t ask him to dance samba or play football. Ask him to prepare some Caipirinhas instead.
Manuel Schnitzenbaumer
Associate Art Director
MENSCH Kreativagentur GmbH & Co. KG- Germany
President
Manuel Schnitzenbaumer
Associate Art Director
MENSCH Kreativagentur GmbH & Co. KG- Germany
Manuel is part of a new generation of creative professionals. He started his creative career working for two of the largest retail companies in Europe. Since then, he’s found his way to a small but award-winning creative agency in Munich, Germany. The agency has consistently ranked among the top 10 in healthcare marketing since its inception. Together they have won many healthcare awards (LIA, HMR, Comprix, RX, ADC Nail, and counting). His favorite would be the Art Directors Club Nail for the Bundesverband Kinderhospiz e.V. “Facing the Taboo”. Changing something for the better or raising awareness for a good cause in the process of creation is something truly amazing that he is very passionate about.
Tomás Ostiglia
Executive Creative Director
LOLA MullenLowe - Spain
President
Tomás Ostiglia
Executive Creative Director
LOLA MullenLowe - Spain
Tomás Ostiglia serves as the Executive Creative Director of LOLA MullenLowe Madrid, ranked among the top 10 European agencies of the decade by Cannes Lions. He also holds the position of the 3rd Best Creative Director in the World according to the Cannes Report. In addition, he was named the Best Creative Director in Spain in 2023 by the Ojo de Iberoamérica. With over 20 years of experience, Tomás is a distinguished creative known for crafting effective and award-winning campaigns.
Beginning his career as a copywriter at Ogilvy Buenos Aires, Tomás later moved to Spain to join FCB, where he advanced to the role of Executive Creative Director. He subsequently served as the General Creative Director at Arnold. In 2008, he returned to Argentina as the Chief Creative Officer at TBWA and later founded his own agency, OCG, before returning to Spain to join LOLA MullenLowe in 2014.
Over the past 9 years, Tomás has played a key role in delivering award-winning creative work for brands such as Magnum, Dove, and Burger King, among others. He contributed significantly to the growth of Unilever’s Magnum Ice Cream global account, helping it become a Billion Euro brand.
Throughout his career, Tomás has been involved in building top brands like Axe/Lynx, Lipton, Cornetto, and Bayer. During his time at LOLA, he played a crucial role in the agency winning Agency of the Year at El Sol multiple times and securing a place among the world’s Top 20 at Cannes. He has served on the Cannes Lions Jury twice, as well as on Eurobest, London International Awards twice, El Ojo de Iberoamérica three times, and El Sol twice, among others. Tomás is also a key member of the MullenLowe Group Global Creative Council.
Joe Dee
Partner
Gene - Canada
President
Joe Dee
Partner
Gene - Canada
Joe Dee is a partner at Gene, an independent creative agency for disruptive health brands, He brings over two decades of experience to the forefront of marketing innovation. His work spans across startups to global brands, where he has consistently delivered impactful marketing solutions that resonate within the health sector. With a foundation in branding, campaign strategy, and technology strategy, Joe has cultivated a reputation for excellence through his collaborations with some of the world’s most prestigious agencies and organizations, including Klick, DDB, MaRS, Critical Mass, and Organic. His tenure at Cossette, one of North America’s leading integrated marketing communications agencies, saw him leading the health product and technology divisions, as well as launching Cossette Lab—a platform aimed at fostering and supporting entrepreneurial ventures. Joe’s passion for leveraging his expertise to assist clients in navigating the competitive and evolving health market underscores his dedication to not just achieving success but making a meaningful difference.
Beto Noriega Vega
CCO
Publicis Groupe - Peru
President
Beto Noriega Vega
CCO
Publicis Groupe - Peru
AIn 2023, Beto joined Publicis as the Chief Creative Officer, contributing to the development of the Lima, Peru office. Since then, he has led a cultural transformation that resulted in award-winning projects for brands such as Corona AB Inbev, McDonald’s, Ronald McDonald House Charities, Ritz, among many others.
Before his tenure at Publicis, Beto spent nine years as the Group Creative Director at VML, playing a key role in the agency’s success at prestigious festivals, including Cannes Lions, New York Festival, Clio Awards, The AdForum PHNX, El Ojo, FIAP, and Mad Stars. Notably, he and his team secured two Grand Prix awards in the latest edition of the El Sol festival. Beto’s contributions at VML also earned him the title of ‘Next Creative Leader.’ His impactful work extended to local and regional campaigns for Pepsi, Movistar, Toyota, Cristal Beer, securing a top 2 ranking in Lüzer’s Archive.
He initiated his career 20 years ago at JWT, initially hired as an Art Director before graduating in Arts, Brands, and Communication. His journey involved working with renowned brands such as LG, Nestlé, Belcorp, Adidas, and Entel, earning not only experience but also numerous awards. Subsequently, he continued his career at DDB, TBWA, and FCB, where he was part of Humberto Polar’s creative team. Beto has also served as a judge at various festivals, including Shots the Americas, New York Festival, FIAP, and the local Circle of Creatives festival, showcasing his commitment to the industry’s growth and excellence.
Isabel Cristina Guiñan
Strategy Lead
Sancho BBDO - Colombia
President
Isabel Cristina Guiñan
Strategy Lead
Sancho BBDO - Colombia
She’s as Colombian as she is Venezuelan and has lived in five countries so far, clearly her expertise in migration is very high.
She is not your typical strategist, she studied everything except advertising. Her diplomas range from International Business to Modern languages and Behavioral science, going through a lot of things in-between. To her, diplomas are like Pokemon.
She believes the best ideas also need great storytelling, logically her hobbies involve reading fiction (Fantasy, fae focused fantasy, IYKYK) and writing.
Her work is featured in award-winning campaigns from big, huge, small and tiny brands around the world, but her focus is pharma. She’s really into health marketing, a little too much.
Dieter López Strauss
General Creative Director & Strategic Planner
McCANN - Bolivia
President
Dieter López Strauss
General Creative Director & Strategic Planner
McCANN - Bolivia
Dieter López Strauss, born in Bolivia, is a creative who has worked in agencies such as JWT, Gramma DraftFCB, Magna Leo Burnett, Riddler Group and currently represents McCANN Bolivia as General Creative Director and Strategic Planner.
He has won national and international creativity awards and was a jury member of renowned festivals such as El Ojo de Iberoamérica, EFFIE, FIAP and AdForum’s PHNX.
Marty Martinez
Chief Creative Officer
TANK Worldwide - Canada
President
Marty Martinez
Chief Creative Officer
TANK Worldwide - Canada
With over 20 years of experience in advertising, Marty combines outstanding creativity with superior knowledge of the industry and constantly pushes the boundaries of creativity by bringing together art and science to inform work that will drive human impact and behaviour change.
Marty serves as the CCO of TANK Worldwide, where his creative vision since joining in 2015 has helped TANK become a global leader in the health and wellness space today with offices in New York, Toronto, London, and Montréal. TANK has become one of WPP’s fastest growing agencies, driven by Marty’s creative teams that are reinventing the role of health/wellness agencies by crafting ambitious, impactful stories.
His work has spanned the globe and won numerous awards along the way across Cannes, the LIA’s, The One Show, The Webby Awards, Lisbon Health Awards, New York Festivals, the Anthem Awards, Epica Awards, Applied Arts, the Rx Awards, and Communication Arts.
Marty has sat on multiple juries including the LIA’s inaugural pharma jury, The One Show, The Webby Awards, Clio Health, New York Festivals Health, the Lisbon Health Awards, the Anthem Awards, the Global Awards, the Marketing Awards, the MM+M Awards and the Rx Awards. His passion for all forms of artistic expression makes him a unique creator who stands out for his ability to solve a problem by turning an idea into a beautiful piece of work that can positively impact human lives.
Alfred Wee
Executive Creative Director
McCann Worldgroup - Singapore
President
Alfred Wee
Executive Creative Director
McCann Worldgroup - Singapore
With over 20 years of experience on regional and local brands across various categories, Alfred’s work is recognized for its creative excellence in major international award shows at the EFFIES, The One Show, D&AD, Cannes, Spikes Asia, Clios, LIA, ADFEST including the New York Festivals.
At McCann Worldgroup, Alfred heads up the first Public Sector Practice in Singapore, driving social impact and reshaping citizen behaviours. His contribution has helped consistently earn McCann Singapore Agency of the Year’s honours yearly.
His passion for inspiring the next generations of creative minds has kept him engaged with several programs, including The Crowbar Awards and as an advisory member for institutions and universities.
Ricardo Platón García
Executive Creative Director
Havas Health & You - Spain
President
Ricardo Platón García
Executive Creative Director
Havas Health & You - Spain
As a good creative I am a faithful believer that good ideas move the world, able to revolutionize everything and work for the good of people and more in the health sector in which a good idea can help to work on improving the quality of life of people. For me, any advance or innovation that I can apply in my day-to-day life, such as artificial intelligence, is incredible.
I am currently executive creative director at Havas Health working for big brands such as Sanofi or Novartis both locally and globally. My experience is more than 20 years in creativity applied to the world of health in different agencies such as Havas or Mccann. I have also participated as a jury in advertising awards and won prizes in them.
Samir Mesquita
Executive Creative Director
Ogilvy - Brazil
President
Samir Mesquita
Executive Creative Director
Ogilvy - Brazil
In more than 20 years of advertising, Samir has worked in important agencies in Brazil and Portugal.
He has already created for brands like Dove, Betfair, Comfort, Leroy Merlin, Kotex, Magalu, Johnson&Johnson, Fiat and others, grabbing some awards like Cannes Lions, Clio Awards, One Show, Effie and others, always searching for the best stories with the best characters.
Steven Mangan
Creative Partner & Founder
Ringers Creative - Ireland
President
Steven Mangan
Creative Partner & Founder
Ringers Creative - Ireland
A Ringer is a person that gives you an unfair creative advantage. Ringers are an award-winning creative agency. Solving problems both nationally and internationally, where culture, brand and business overlap. For brands, teams and individuals facing great change. Ringers are trusted senior people working together in teams. Solving problems traditional service providers can’t. We believe in the business of creativity. So we built a business full of Ringers, and a client list packed with them.
Bruno Petcho
CoFounder & Director
From agency - Uruguay
President
Bruno Petcho
CoFounder & Director
From agency - Uruguay
Bruno is Cofounder & Director at From. He has extensive experience collaborating in the development of marketing and communication strategies, leading projects for local and international brands and organizations. He has worked for different types of consumer goods companies. He has served as a judge at various local and international festivals and he was chosen to preside over the jury of the last edition of the Effie Awards in Uruguay.
Franco Scipioni
President
Amapro - Mexico
President
Franco Scipioni
President
Amapro - Mexico
He is a passionate Sales, Management and Marketing Professional with over 25 years of experience in Point of Sale Execution. As Managing Partner at Map Group, he led a set of companies specializing in various branches of promotional marketing, where he has established a solid reputation for excellence and innovation
Throughout his career, he has worked on strategic execution at the point of sale, creating effective strategies that drive sales growth and enhance brand visibility. He has achieved demonstrable results by collaborating directly with clients to define objectives and goals, implementing creative solutions that engage consumers and increase brand recognition
Passionate about driving the growth of his teams and overcoming challenging environments, he is visibly committed to social, economic and equitable progress, doing his part with a focus on profitability and sustainability.
Raul Lizaola
Group Creative Director
BBDO - Mexico
President
Raul Lizaola
Group Creative Director
BBDO - Mexico
Raúl Lizaola is Group Creative Director at BBDO Mexico. With 14 years of experience, he began his career at J. Walter Thompson, where in just three years, he went from Junior Copywriter to Creative Director. After a stint at DDB, he came to BBDO to lead the team responsible for Bayer brands.
His work has been recognized in the main international and regional festivals, such as Cannes Lions, Clio, One Show, El Sol, FIAP and El Ojo de Iberoamérica.
He has worked for practically all categories. Among the main clients are Coca-Cola, AB InBev, Nike, McDonald’s, Uber, Pepsi, Ford, UNICEF, UN Women, Save the Children Fund, Mexican Red Cross, Walmart, Unilever, Nestlé, Kellogg’s, Danone, Essity and Johnson & Johnson. As for Pharma, since the beginning of his career he has worked with practically all Bayer brands, and currently leads both local and regional campaigns for important global brands, such as Aspirin, Aleve and Alka-Seltzer.
Mariano Favetto
xecutive Creative Director
Grey - Argentina
President
Mariano Favetto
xecutive Creative Director
Grey - Argentina
Mariano began his career at Lautrec Saatchi & Saatchi during one of the golden moments of advertising in Argentina. After consecutive golds at Cannes in the late 1990s, he began a world tour with Saatchi that took him to New York, Toronto, Sydney and Paris.
During his 17 years with the agency he worked for Toyota, Sony, Procter & Gamble (Tide, Eukaneuba) General MIlls (Cheerios, Total), Tylenol, J & B, Beck’s Bier, Villavicencio and many other clients.
In 2009, back in his native Buenos Aires he co-founded Les Argentins, a creative outsourcing agency with an innovative model: it only worked for other ad agencies, delivering white label creative ideas. For ten years Les Argentins exported thousands of ideas to France, Mexico, Canada, Germany, and the US.
In 2020 he joined Grey Argentina as Creative Director for Borderless, exporting Argentine creativity but within WPP this time.
Since 2021 he is Executive Creative Director co-leading the Borderless operation. His duties include Worldwide and North American Creative lead for Haleon brands including Tums, Robitussin, Emergen-C, Sensodyne and Pronamel. He is also one of the heads of the WPP Haleon Global Creative Council.
His advertising work received over 150 local and international awards
Guilherme Jahara
Founder & Chief Creative Officer
Dark Kitchen Creatives - Brazil
President
Guilherme Jahara
Founder & Chief Creative Officer
Dark Kitchen Creatives - Brazil
Jahara is the founder and Co-Chief Creative Officer of Dark Kitchen Creatives, a “boutique” advertising agency specializing in creativity and strategy. It was born in September 2020 from the dream of having an independent and agile agency with expertise to offer a model that provides diverse solutions according to clients’ needs.
In a career spanning over 28 years, Jahara, as he is more commonly known, started as an Art Director in Rio – the city where he was born and grew up – and has worked in leading Brazilian advertising agencies, including F/Nazca Saatchi & Saatchi, AlmapBBDO, Publicis Brazil, DM9, Leo Burnett TM, F.biz, and DDB.
Throughout this journey, Jahara has worked with some of Brazil’s top advertisers, including Jeep, Fiat, Volkswagen, Audi, Havaianas, Claro Telcom, Gol Airlines, O Boticário, AB-Inbev (many brands), Unilever (Seda, Baby Dove, Axe, TresEmmé, CloseUp, OMO), Samsung, P&G, Motorola, Bradesco, Itaú, Rico Investiments, Nestlé, Seara Foods, OLX, among others.
Diego Sánchez
General Creative Director
McCann BsAs - Argentina
President
Diego Sánchez
General Creative Director
McCann BsAs - Argentina
He began his career in 1992 at Marcet & Associates.
Later, he was part of the creative teams at JWT, CraveroLanis, and VegaolmosPonce.
In 2008, after a brief stint as Creative Director at Young & Rubicam, he joined Publicis Argentina, where he held the position of Creative Director. In 2010, he moved to Ogilvy Argentina and, after 3 years, joined El Club as an Associate Creative Director. In 2018, he joined the creative team at McCann, and in 2021, he was promoted to the position of Executive Creative Director at McCann Buenos Aires.
Throughout his career, he has worked with clients such as YPF, Coca-Cola, Rexona, Buscapina, Mastercard, Axe, Knorr, Dulcolax, Hellmann’s, Ford, Savora, Quilmes, Piero, Smirnoff, Peugeot, L’Oreal, Carrefour, Visa, Nestlé, Movistar, and Renault, among others.
He has served as a jury member at festivals such as El Ojo, Fiap, LIA, Effie, and El Diente, among others
Benjamin Levy
VP, Creative Director
Conill Advertising - USA
President
Benjamin Levy
VP, Creative Director
Conill Advertising - USA
Benjamin has dedicated over 15 years to helping brands grow and thrive within the Hispanic and multicultural markets in the U.S. He started at Conill, where he did creative work for Toyota and T-Mobile.
Benja then moved to Miami for a few years and spent time with Zubi, Bravo Y&R (Now VML), and DKP. During those years, he worked for a diverse portfolio of clients, including Ford, Dunkin’ Donuts, Wendy’s, AT&T, Coors Light, Dell, and Delta Air Lines, among others, before returning to Conill in 2017.
At Conill he is currently developing creative work for Toyota, but during the past few years he has also contributed to the work done for a wide range of clients within the agency, including leading the T-Mobile creative team. He also developed creative content for Crest/Oral-B, Denny’s, and Nationwide.
During his career, his work has been recognized in many national and international competitions, including the Cannes Lions Awards, the London International Awards, the One Show, the Fiap, El Ojo de Iberoamérica, the Ad Age U.S. Hispanic Awards, the Addy Awards, and the Effie Awards, among others.
Jenna Anderson
Executive Creative Director
Cossette - Canada
President
Jenna Anderson
Executive Creative Director
Cossette - Canada
Jenna is a people-first creative leader, who is deeply invested in translating business needs into compelling design solutions. With more than 16 years of experience focused in building brands, Jenna prioritizes emotional and behavioural insights to inform how brands meaningfully connect with their communities now and in the future.
During her 6 years with Cossette, Jenna has built a best-in-class design team with expertise across a wide range of channels. This deep bench of design talent ensures our partner brands show up with confidence and unmistakable in every channel. Jenna’s design work has impacted many brands yo
Kevin Zengel
VP, Associate Creative Director
Havas - USA
President
Kevin Zengel
VP, Associate Creative Director
Havas - USA
Copy has led Kevin around the United States, racking up projects of all sizes and budgets along the way. You can generally spot his work in a line up for being fun, honest, and mostly splashy. He’s made his many clients billions with a “b,” landed on a few lists, and won a few more awards. Kevin chalks his career up to his creative blend of charm and guts.