Wid Souza is a Brazilian creative leader who currently serves as EVP, Executive Creative Director at Ogilvy Health. With over two decades of experience in advertising, Wid began his career at agencies such as Publicis, VML, and DDB, where he honed his skills in the consumer sector. During these formative years, he played a pivotal role in campaigns for global brands like Citibank, Heineken, Procter & Gamble, Nestlé, Colgate-Palmolive, Mercedes-Benz, UNICEF, Cartoon Network, Sony Entertainment Television, Bridgestone-Firestone, among others, guiding these brands through diverse markets and challenges.

Wid’s transition to healthcare began with a move to Area 23, where he seamlessly applied his deep consumer insights to the specialized and regulated world of healthcare advertising. This shift unlocked new creative avenues, enabling him to bring fresh perspectives to the healthcare space for brands like Boehringer Ingelheim, Pfizer, AbbVie, Bayer, GlaxoSmithKline, and Bristol Myers Squibb.

Throughout his career, Wid has garnered accolades from awards such as the Cannes Lions, Clio Awards, D&AD, The One Show, and the London International Awards, solidifying his reputation in the industry.

Coco Douaihy has dedicated most of her career to the healthcare industry and would not have it any other way. After spending a decade at Digitas Health, Publicis Group, an agency experience that fueled her career, she found herself in a new opportunity. She joined Dentsu in 2022 to help set the course for the launch of Dentsu Health — an ambition and commitment to unlock opportunities for growth across the entire health ecosystem.

She believes that great work begins and ends with a big idea — big, generous ideas that elicit awe, wonder, delight, and even envy. But more than that, she believes it takes discovering extraordinary creative talent and giving them the platform to do great work. Above all, unshakable trust with colleagues and clients so that when big ideas happen, big success follows. As Global CCO of Dentsu Health, she inspires innovation and transformation in the health sector — building a culture of game-changing ideas that find a home with clients brave enough to bring them to life.

Most recently, she served as Jury Pharma President at Cannes Lions and was named the Healthcare Marketing Influencer 25 Class of 2024. She’s had the privilege of serving on the Pharma and Health & Wellness Juries at the Cannes Lions Festival, The London International Awards, the Clio Awards, The Global Awards, The One Show, and the Gerety Awards. In 2023, she was the Chair of Clio Health and, in 2022, a Jury President of the London International Awards for Craft. In 2017, she received the DTC Vanguard Award for driving innovation on future consumer health launches. Coco’s work has been awarded for creative excellence by Cannes Lions, Clios, LIAs, MM&M, DTC, RX Club, Cresta, Creative Floor, Addy Awards, and many more.

Ricard Robres is the Executive Creative Director at Omnicom Health in Spain, leading the creative vision for all OH agencies in Spain, including DDBH and CDM.

With a background in Fine Arts and Creativity, he has worked with a wide range of advertising agencies and even founded his own. Over his 20+ years of experience as an art and creative director, he has crafted campaigns for brands like Nestlé, Coca-Cola, Danone, and Timberland. In the past decade, he has specialized in healthcare communications, partnering with pharmaceutical leaders like Pfizer, Roche, Bayer, Novartis, and Merck.

Since 2007, he has been at the helm of CDM’s creative team, driving the agency to win numerous national and international awards, including recognition as a Healthcare Network at Cannes Lions Health. He has also served as a jury member at global festivals like Dubai Lynx, The Globals, New York Festivals and Lisbon Health.

Samra is a results-driven Marketing Manager with over five years of experience in Oncology and Hematology. She has successfully led brand strategies across all life-cycle stages, from pre-launch to maturity. At AstraZeneca, she is working on the launch of a new breast cancer treatment and driving the development impactful promotional materials that have been well received by both internal and external stakeholders. She is a team player with a strategic mindset and keen attention to detail, committed to delivering the highest standard of excellence in meeting customer needs while driving overall business growth.

With nearly 20 years of penning stories for impactful campaigns, I’ve been dedicating the last decade to reshaping the healthcare landscape through creativity. I believe that creativity isn’t just a skill—it’s a movement with the power to transform lives and disrupt norms. In the world of health, I’ve partnered with some of the most influential brands, merging strategy with imagination to drive results that truly resonate. It’s not just about thinking outside the box but redefining it, bringing innovation into everyday life in ways that inspire, connect, and elevate. My mission is clear: to leave a legacy that speaks to the human experience and sparks lasting change.

Paulina is the Executive Vice President of Strategy at Ogilvy Health North America and has over 17 years of experience in advertising. She specializes in strategic innovation within the healthcare industry and has extensive knowledge of global pharmaceutical and consumer advertising markets, particularly Latin America, Canada, and North America.

In her role at Ogilvy Health North America and her previous position as Chief Strategy Officer at Ogilvy Health Canada, Paulina has been instrumental in shaping the strategic direction for a diverse range of leading pharmaceutical brands across various therapeutic areas, including vaccines, immunology, neurology, oncology, and hematology.

As a pioneer in digital-first strategies with a creative background, Paulina utilizes her deep understanding of emerging technologies and platforms to drive innovation and engagement.

After struggling to choose between art and science at school, Yvette settled on science and studied Biomedical Science at university. Then, desperate to live in London and still wondering about art, she accidentally became a copywriter in a healthcare advertising agency. That was over 20 years ago and she still loves the opportunity it gives her to combine the two.

Over the years, Yvette has worked on many different disease areas, and created and implemented global and local campaigns for patients and carers, marketers and medics, and healthcare professionals and payors.

She loves exploring how creativity can make science more accessible, and is proud to lead a talented and diverse team of scientists and artists, PhDs and poets, perfectionists and creators.

Esteban Ibarra is the CEO of Dentsu Creative Chile and Commercial Director for the wider dentsu Chile group. With 20 years’ experience in strategic, performance and creative leadership.

He led the commercial department at the independent agency White Label MKT, a trajectory that culminated in the shop’s integration into iProspect, where he later became Commercial Director and helped strengthen the network’s data-driven offering.

In 2022 he spearheaded the launch of Dentsu Creative in Chile, guiding the agency’s creative vision and regional integration inside the dentsu LATAM ecosystem.

Esteban has sat on the Effie Awards Chile jury several times and twice on the El Ojo de Iberoamérica jury, recognising ideas that marry creativity with effectiveness. Beyond agency life, he serves as Alternate Board Director of the Cámara de Empresas Creativas de Chile, advocating for industry growth and talent development.

Romulo Caballero is an art director and illustrator with a diverse portfolio, having collaborated with clients such as Jeep, McDonald’s, NIVEA, Honda, UNILEVER, WWF, Dupont, CNA, James Delivery, Campari Group, Instituto Maria da Penha, and Häagen-Dazs.

Throughout his career, Romulo has worked with renowned agencies including Publicis, VML, R/GA, DM9 DDB, FCB, F.biz/WPP, Wemake, and BG Interactive. His international experience spans roles as an art director in Australia (Rocklive) and as an Associate Creative Director in Budapest with Publicis One Touch.

Commercial Engineer from Universidad de Santiago de Chile with over 7 years of experience in various marketing areas. In recent years, I have held marketing positions focusing on product line development, launch roadmaps, and innovation projects in both B2B and B2C markets. My expertise includes brand strategy execution and Integrated Marketing Communications. Additionally, I have been participating as a mentor in marketing strategy and communications in the Red de Mentores program at Universidad de Chile.

Currently, I work as a Brand Manager at Difem Laboratorios, leading and supporting the development of the DFMPharma brand, whose main focus is to deliver high-quality and accessible medicines for all.

I believe the most important thing is always to keep people at the center—focusing communication on their needs to improve their quality of life and allowing them to enjoy and build a dignified and fulfilling life.

Rafa has over 30 years of experience in advertising. He worked in Uruguay, Colombia, and Mexico for agencies such as Darcy, Ogilvy, Saatchi & Saatchi, Euro RSCG, Leo Burnett, Y&R, and Sparkling, his own indie agency.

In July 2023, he rejoined VML, a WPP group company where he had previously worked for 13 years, holding the position of Chief Creative Officer in the offices of Uruguay, Colombia, and Mexico, and as Regional Creative Director for the Movistar account in Latin America between 2008 and 2013.

Throughout his career, he has developed local and regional campaigns for clients such as Avon, Bacardí, Bayer, Bimbo, Boehringer, Citibank, Chevron, Colgate, Danone, Expedia, FedEx, Ford, Henkel, Honda, Lincoln, Movistar, Nextel, Nokia, Peugeot, Revlon, Sanford, Santander, Save the Children, Sony, Unicef, United Airlines, Walmart, Xerox, among others.

He was chosen 3 times as the Best Creative Director in the country (twice in Uruguay and once in Mexico), and between 2009 and 2020, he was recognized on several occasions as one of the most outstanding Creative Directors in Latin America by specialized media Adlatina and Latin Spots.

John is an Executive Creative Director with a background in Design & Art Direction. Having worked in healthcare for over a decade, he has seen a huge transformation within the industry. Helping shape and push healthcare advertising forwards by working on a huge variety of campaigns. From global blockbuster drug launches in diabetes, psoriasis and oncology, to campaigns for local charities. He’s also written a children’s book helping parents spot early signs of dyslexia and developed a football badge that helps people learn CPR.

Over the past few years John has run creative departments at some of the biggest health agencies with a range of clients in the US and globally. During this time, he has picked up numerous industry awards including at D&AD, Clio’s, LIA’s, Lions, Art Directors Club, Caples, Creative Floor and in 2019 was the winner of Cannes Young Lions UK. He was also part of the team winning Cannes Health Agency of the year & LIA Health and Pharma Agency of the years. Over the past 3 years he has been ranked #1 Creative Director in the UK in Lurzer’s Archive.

Lauren is an executive creative director using creative problem solving to impact positive change. With 12+ years of international experience, she leads Edelman Paris, combining the emotive power of advertising with the earned impact of PR to inspire action for good.

A globally recognized profile, Lauren is one of Creative Pool’s ‘Top 100 Global Creative Leaders’, has received over 88 international awards, is a published thought-leader, public speaker, columnist and international juror.

A feminist before-it-was cool and a mother, Lauren is unrelenting in the fight for equality. She was one of The 3% and The One Clubs’ ‘Next Creative Leaders’, a Cannes Lions ‘See It Be It’ alumni and selection jury member, is a proud two-time winner of Eurobest’s GLASS award and one of Pitch magazines ‘100 superwomen’.

Infectiously ethical, Lauren went into this industry because she unashamedly believes this industry can, and should, make the world better.

She’s a concept developer and a trained art director with copywriter in the ascendant. With experience in Copenhagen, Amsterdam and New York, Cecilie has crafted campaigns for both global and local clients.

Throughout her career, she has worked on bold projects, including a protest for neglected children, turning a beer into a fashion statement, and encouraging people to assassinate their partners – virtually, of course.

Her work has been recognized and awarded at Cannes Lions, D&AD and the Effies.

Alessandra Andrea Tondi is an Associate Creative Director at DDB Milan, where she leads campaigns for IKEA and Volkswagen. She began her career in 2018 as a Copywriter in Leo Burnett Milan, working with McDonald’s and Fiat, before spending five years at Serviceplan Italy. There, she refined her creative identity and strategic thinking, developing integrated communication projects for Nestlé, Ferrero, ActionAid, AC Milan, Diesel, and Decathlon

Her work has garnered both national and international recognition, with awards from ADCI, ADCE, Clio Sports, Eurobest, Golden Drum, and D&AD New Blood.

Alessandra is excited to be part of this year’s Saniss jury, where she looks forward to representing her agency and engaging with some of the most inspiring global work in the fields she’s deeply passionate about.

I currently hold the position of VP Creative Director for the award winning agency Area23 NY. I have over 25 years experience in the consumer industry and the last 5 years working for the Health and Pharma industry in Area23’s The Bank department.Specialized in Art Direction, craft and AI, I have won awards in all the festivals around the world, including 9 cannes lions. I have participated as a jury in several international Festivals and given art direction talks in Spain, Peru and Chile.

Beathe Stangeland Eide has more than 15+ year experience in Media Agency, working with a range of both large and small clients, encompassing a wide variety of target groups, industries and challenges. In addition to working in advertising and on the client side in various roles incl. Head of Brand & Marketing.

She is very committed to branding and marketing, and has, among other, coauthored a book on outdoor advertising, articles, contributed to the industry with teaching and jury work (i.e. Performance Award, Balticbest and Eurobest)

Beathe has also won a Gold Lion for Discovery Networks in Cannes and gold in the Global Festival of Media for IKEA. She has also been involved in several works awarded in local competitions (i.e. Medieprisen, Gulltaggen, Retailprisen and Gullblyanten)

He is currently the External Communications and Reputation Manager at Pfizer for Peru, Ecuador, Chile, and Bolivia, as part of the company’s Latin America Communications team.

He holds a degree in Commercial Engineering, an MBA from Thunderbird School of Global Management at Arizona State University in the United States, and a Global MBA from the University of Chile. Additionally, he is a journalist from Universidad Católica del Norte, with various other academic achievements and certifications.

With over 20 years of leadership experience in strategic marketing and communications, he has worked across industries such as healthcare, mining, government, and more. Born in Copiapó, he proudly hails from the dry Atacama Desert, where he began building his professional career.

In his role at Pfizer, he has championed science-focused communication, including the creation of the Pfizer Andean Cluster Award, which recognizes communication professionals and students for their work in scientific journalism with a focus on health.

He views creativity as a core value in marketing and communications and is also an award-winning author. His literary achievements include recognition in various competitions, including the National Fund for Books and Reading Award for emerging writers in 2016.

Tash has been in the creative comms industry as a writer, editor, radio presenter and marketeer for almost 20 years.

Noted for her channel-agnostic tenacity to drive intersectional industry change, she has created award-winning work for global brands and has spent time crafting concepts and multi-channel campaigns at some of the best healthcare advertising agencies in the world. She champions inclusive advertising in all forms, and has judged global awards such as D&AD on multiple occasions, the Outvertising Awards, the Creative Circle Awards, the Effie’s and Cannes Lions.

She was Jury President for Health at Eurobest 2023, and most recently served on the inaugural 2024 Jury for D&AD Health & Wellness, and Pharma.

A former Creative Equals x Campaign Future Leader One to Watch, Tash is Joint Creative Director at Syneos Health. She is also ECD at the cultural organisation Pocc, and Co-Creative Director for LGBTQIA+ advocacy group Outvertising.

With 25+ years of experience, Roberta is a recognized executive in the communications and business sectors. Currently, Beta serves as the Managing Director for Latin America at Klick Health, joining the agency’s global leadership team.

Klick is the largest independent health agency in the world and Cannes Lions’ #2 Healthcare Network of the Year.

Previously, Beta Raduan was the Executive Director at Havas CX Brazil and Digital Executive Director at Havas Brazil; Co-founder and General Director of agencies such as Versão Beta, Sinc, and Euro RSCG 4D. Beta has an entrepreneurial spirit and a passion for guiding multidisciplinary teams through complex industry challenges.

She has served as a jury member for prestigious awards, such as the Cannes Lions International Festival of Creativity Awards in Health 2024 and El Ojo de Iberoamerica in 2023.

Rommel began his career as a Marketing Trainee at global brands like Colgate-Palmolive and Johnson & Johnson, supporting Consumer and Customer Marketing teams. In 2015, he decided to follow his true passion—advertising—and started as a Junior Copywriter for Mi Comisariato, one of Ecuador’s largest retailers.

Over nearly a decade at Norlop VML Ecuador, he has led creative work for some of the country’s most iconic brands, including Corp. El Rosado, Solca (Ecuadorian Cancer Fighting Society), Nestlé, KitKat, Bimbo, Rexona, Dove, Lotería Nacional, and Nirsa. His work has earned recognition at both international and local festivals, such as Effie and El Cóndor.

When he’s not working on new ideas, you’ll find him playing the clown and voice actor for his 4-year-old son, Martín—proof that creativity never takes a break.

A seasoned creative leader, Stephanie fosters innovative ideas and industry firsts, to deliver effective, boundary-breaking creativity that cements behavior change for better health.

Stephanie recently returned to The Bloc to lead the network as global chief creative officer. Prior to this, she held chief creative officer roles at Hill Holliday Health and McCann Health New York, where she led her team to Agency of the Year wins at Clio Health, The Creative Floor, London International Awards, and The One Show.

For the last 2 decades she has focused exclusively on health and wellness. Her clients have ranged from major pharmaceutical organizations to start ups commercializing their first product to market.

Originally from the UK, Stephanie has been based in the US for more than 25 years. She is a dedicated yogi, loves growing her own veg, and is rarely happier than when she’s hyperventilating her way around hidden corners of the world with her adrenaline-fueled offspring.

Dorothy is an accomplished agency executive with over 20 years of success working with pharmaceutical clients across North America. In 2019 Dorothy opened healthcare agency “No Fixed Address (NFA) Health” in collaboration with No Fixed Address Inc., a rapidly growing independent consumer agency. Dorothy’s vision was to offer clients an insight-based and strategy-first approach to solving their business challenges, along with creative expertise that brings the consumer experience into the healthcare space. Dorothy resides in Toronto with her husband and two teenage boys.

Thirteen years ago, like a salmon returning to its origins, I left France and made Hungary my home. This journey, coupled with my multicultural background, has fueled my curiosity and creative drive.

Before joining DDB Budapest, where I am today Head of Art, I worked at renowned agencies like McCann and Isobar. Over the years, I’ve had the privilege of collaborating with a wide range of clients, from global brands like Telekom and McDonald’s to a variety of regional and sector-specific companies, working on everything from large integrated campaigns to standout communication pieces.

My work has been recognised nationally and internationally, including a Silver Lion at the 2023 Cannes Lions Festival after years of playing the “almost there” game. I’ve also earned awards from LIA, The One show, Clio, Epica, Eurobest, Golden Drum, and the New York Festival, where I served on the shortlist Jury twice.

With more than 20 years of working in the industry both in New York City and in Barcelona Spain, Christa’s breadth of experience in the healthcare marketing space and beyond has afforded her a chance to create promotional material for virtually every therapeutic category and in multiple languages and markets. Christa seizes any opportunity to pour strategic creativity and vision into every project she touches. Whether it is a global launch of a blockbuster drug with breakthrough status or making a name for the smallest of underserved and obscure rare diseases, she believes that effective communication is a science and an art form. Successfully impacting the lives of caregivers, patients and the medical professionals that treat them is what Christa finds most rewarding as a creative leader and storyteller.

When not working with her teams striving to make the magic happen on every single job, assignment or campaign, Christa can be found traveling, gardening, playing tennis, reading and struggling to grasp the Hungarian language.Christa lives in Weehawken, NJ just outside NYC in a historic Victorian that is always needing attention.

As the Co-founder and Executive Director of Science Storytelling at Cognition, a strategic communications agency for life sciences, I strive to blend scientific expertise with creative storytelling. With a Master of Associated Medical Science (MAMS) and over 28 years in the industry, I enable strategic visual communication that translates complex concepts into compelling narratives that deepen understanding and allow scientific visionaries to create a healthier world.

At Cognition, passion, purpose, and place illuminate our path to impact. I’m passionate about uncovering patterns and signals in complex data, which aligns with my purpose-driven belief in continuous exploration and discovery. I look forward to contributing my expertise as a juror for the Saniss Awards, recognizing excellence in health and wellness communications.

With over 14 years of passion for advertising, he has had the opportunity to work across multiple countries within five of the world’s leading creative agency networks, collaborating with global clients such as AB InBev, Unilever, and The Coca-Cola Company.

His talent, creativity, and leadership have driven globally recognized campaigns at the industry’s most prestigious advertising festivals. He was named LATAM’s Best Creative Director in 2021 by The One Club for Creativity and recognized as Colombia’s Best Creative in 2022 at El Ojo de Iberoamérica. Throughout his career, he has earned over 100 awards.

His goal is to continue creating impactful and meaningful campaigns that drive positive change for brands and society.

With over 30 years of experience in the creative industry, Simon has built an extensive portfolio spanning brand, campaign, and digital projects. His passion for art, creativity, and clarity has always been the driving force behind his work, ensuring that strong ideas are at the heart of every project. He has collaborated with a diverse range of clients across sectors including healthcare, sports, construction, education, automotive, retail, television, and finance. Throughout his career, Simon has earned numerous industry awards for his work and plays a key role in shaping creative strategy, overseeing design, and leading the creative team at Absolute. His expertise has led him to work with high-profile clients such as AstraZeneca, Bentley Motors, PGA, Manchester City, BBC, and Mercedes F1, among many others.

Fran López has been Creative Director of TBWA, Publicis Casadevall Pedreño & PRG, JWT, Tiempo BBDO and DC&L. He is in love with advertising and for the last 10 years he has co-directed his own agency: C L V.

He has worked for a multitude of national and international clients: : Disney+, Adidas, Playstation, Movistar, Vodafone, Bankia, McDonald’s, ACCIONA, Grupo Pascual, Iberia, Renault, El Corte Inglés, Santalucía, DiverXO, Unilever, Diamond Films, Maxxium, Diageo, ONCE, Gobierno de España, Santander, El Corte Inglés Seguros, Manos Unidas

Eduardo Basque began his career in 1998, blending traditional manual craft techniques from the late 1980s with modern art direction. This foundation honed his technical skills and deepened his understanding of design’s purpose and impact.

Over the years, Eduardo has worked with agencies of all sizes—large multinational corporations and smaller boutique firms—helping to shape their advertising culture and drive structural growth.

Throughout his career, he has earned prestigious accolades, including D&AD, Clio, ADC, One Show,NYF, LIA, Eurobest, CCSP, Epica Awards, Lisbon Ad, Lisbon Health, Lusos, Communication Arts, Creative Floor, El Ojo de Iberoamérica, FIAP, AdForum PHNX, Gerety Awards, Luum Awards, Anthem Awards, Saniss Awards, Many Awards, MM+M Awards, FePI, and ACT Responsible.

His work has been featured in Lürzer’s Archive magazine, where he was ranked the #1 Typographer and #2 Art Director in 2024. He also topped the Bestadsontv global ranking as the #1 Art Director in 2011 and was named Brazil’s best Art Director in 2020, 2021, and 2023.

Eduardo brings extensive expertise as a Grand Jury Member across numerous international advertising festivals, including One Club Awards, Clio, NYF, Lusos, El Ojo de Iberoamérica, BestAds, Global Awards, Golden Awards, WINA, FePI, Lisbon, AdForum, World Luxury Awards, Luum Awards, Saniss Awards, MM+M Awards, RX Club Awards, and Care Awards ACT Responsible.

In 1995, Rodolfo Borrell earned a Bachelor ‘s Degree in Advertising at Universidad Iberoamericana in Santo Domingo. That same year he began his career as an assistant in the creative department at Pagés BBDO. In 1996 he moved to Nazca Cumbre Saatchi & Saatchi to work as Junior Art Director; seven months later he joined Young & Rubicam / Damaris as Art Director. In 1999 he returned to Pagés BBDO as Creative Director for retail accounts, where he won his first local and international awards.

In 2008, Borrell was promoted to VP Chief Creative Officer, becoming a member of the Pagés Group board of directors. Two years later he was promoted to Vice President of Pagés BBDO & Chief Creative Officer. During his time in Pagés BBDO he helped the agency become the largest in the country in Business, Creative awards and Digital capabilities.

With over 1,000 awards in local and international advertising festivals including 28 Grand Prix’s he has been placed among the most awarded creatives in Latin America. His most important awards include festivals such as The One Show, Clio, D&AD, FIAP, New York Festival, El Ojo de Iberoamérica, El Sol, Festival of Antigua, London Festival, Caribbean Festival, Wave, Volcan, El Dorado, The Cup, EFFIE, La Vara, Saniss and the Cannes Festival where he has won a total of 25 Lions.

The Won Report placed him in the top ten list of Chief Creative Officers of the world. Adlatina magazine placed Rodolfo Borrell among the top 20 creative directors of the decade. He’s been President, jury member and speaker in the most important creative festivals. Borrell is part of the Miami Ads School advisory board in Punta Cana and is also a Creative Strategy Consultant for other agencies.

Catalina is a professional advertiser who later specialized in Marketing and Innovation, followed by a master’s degree in Customer Experience.

For the past 23 years, she has been dedicated to marketing and communication for health products in Ecuador’s pharmaceutical industry. Her work has earned her several internal recognitions for significant development in her product line within the Andean South Region. Additionally, she has twice been recognized by Revista Marketers by Adlatina in their “Who’s Who in Pharmaceutical Marketing” section, which highlights outstanding marketing professionals in the country.

Catalina is also a board member of CxOForum Ecuador. Currently, she serves as the Marketing Manager at Laboratorios Bagó in Ecuador, where her passion for driving change and fostering innovation has made a significant impact. A few years ago, she spearheaded the implementation of Big Data within the organization, establishing a Data Analytics team that transformed how data is viewed and analyzed. She also expanded her team to include Multimedia Development and CX Coordination areas. The latter has led to a company-wide cultural shift with the transversal implementation of a Customer Centricity model, set to roll out fully in 2025.

Catalina is known for her passion, results-driven approach, and strong ethical values. She thrives on teamwork and innovation, using creativity to drive success.

With a career that blends creativity, strategy, and a deep commitment to patient well-being, Jan Godínez has established himself as a prominent figure in pharmaceutical marketing across Latin America. A graphic designer by training, with specializations in Digital Marketing from Tec de Monterrey and Pharmaceutical Marketing from Universidad de los Andes in Bogotá, Jan began his career at the ground level, working as a digital strategist for a well-known pharmaceutical laboratory in Mexico.

After several years of learning and growth in the industry, he founded PharmaSocial in 2017, his own pharmaceutical marketing agency. Today, PharmaSocial boasts a multidisciplinary team operating in Mexico and Colombia, managing campaigns for laboratories in 12 countries across Latin America. Under his leadership, the agency has crafted innovative strategies for both over-the-counter and prescription medications, creating genuine connections with patients and healthcare professionals.

What truly sets Jan apart, however, is his dedication to social causes. For 15 years, he has been actively involved in Fundación Por un Hogar, a foundation that provides free shelter and meals to patients and caregivers who must travel to Mexico City for medical treatment. His direct interaction with individuals facing serious health challenges has given him a unique sensitivity to their needs, which is evident in every strategy he leads.

Anindya Banerjee a.k.a Andy’s journey in advertising began with Contract (a subsidiary of JWT). Subsequently, he worked at Ogilvy, Publicis, Scarecrow M&C Saatchi and FCB Ulka. Over the years he has worked on brands like Nestle, IBM, Coca Cola, Hewlett Packard, Shell, ESPN, Whirlpool Corporation, Vodafone, Perfetti, LG, McVitie’s, WWF, Domino’s, ICICI Bank and others. He has won numerous metals at Cannes, One Show, and Rx and Saniss Awards. He is especially proud of the Out and Proud campaign for LGBT rights for The Times of India that swept all national and international awards.

Like many others, the Covid pandemic changed his world view. Health and wellness became front and centre. In a curious stroke of serendipity, an opportunity opened up in Publicis Health just after the pandemic. He didn’t think twice and today he works on clients like Abbott, J&J, Novo Nordisk, Novartis and Apollo Hospitals. He has done campaigns for vaccination, oncology, TB and diabetes. In fact, he won his first Saniss Award in 2024, his first year of entering it.

Most of all, he is passionate about sustainable development of the planet. And is always searching of ways in which he can impact the health of a billion Indians.

Chepe Vargas, creative director of Buzz Costa Rica for over a year and a half, has built his career in agencies such as JUPA, Leo Burnett Costa Rica and Publimark MullenLowe, working for some of the largest, most recognized and important brands in the country.

His vision of empowering the creative team and the entire agency to turn them into references for their brands has ensured that ideas of value and impact are easily accepted by clients and awarded at national and international festivals.

Omar is a creative director awarded at festivals such as Cannes Lions, Clio, D&AD, NYF, El Ojo, El Sol, FIAP, Effie Latam, Luum among others. He has worked in agencies in Peru and Argentina. He is currently the CCO of McCann Panama, the most effective agency in Effie Panama from 2018 to 2022. The Agency was also No. 1 in Panama in the AdLatina Crema Ranking in 2022 and 2023 and the Top FICE Best Agency of Panama in 2024. In El Ojo de Iberoamérica 2019, Omar was part of the Top 5 Creative Directors in Central America and the Caribbean. In 2024, its “Vaping Poison” campaign won one Silver and two Bronze at the Saniss Awards.

Pancho González studied advertising at the Universidad de Santiago in Chile and is MBA at the Berlin School in Steinbeis University, Germany. Currently is Chief Creative Officer at Inbrax Chile; Board Member & VP at IAB Chile; Marketing Circle Member at Icare and Board Member in Chilean Chamber of Creative Business.

He has been juror at: Cannes (2007-2021), Clio Awards, D&AD, One Show, The New York Festivals, Art Director’s Club, LIAA, Dubai Lynx, Caples, Global Best of Best Effie, Webbys Awards, Ad Stars, PIAF Awards, Grand Jury at Cresta, FIAP, FICE, Effie Awards, Mobius, Echo Awards, Golden Awards of Montreaux, Cristal Festival, AdForum, El Ojo de Iberoamerica and Achap (Chile), among many others; he has chaired the jury of AME Awards, The Drum and WINA. He has been speaker in Costa Rica, Brazil, Argentina, Russia, Mexico, Germany, Guatemala, United States, Japan, South Korea, Sri Lanka, Czech Republic, Colombia, Peru and Chile.

More than 250 national and international recognitions (Cannes, ADC’s, LIA, One Show, New York Festivals, ANDY, FIAP, Ojo de Iberoamerica, Effie, Grand Effie, Webby Awards, Echo Latam, Grand Prix FICE, The Drum, Caples Awards, AME Awards, Communication Arts, Young Guns, Epica Awards, Cristal Festival, Creativity, Cresta Awards, Graphis, PHNX AdForum, Eagle, AdStar, IAB Mixx Awards, WINA Awards, Achap, Archive, The Indie Summit Awards, Creativepool, Fepi, Eagle Awards, Summit Creative Awards (Best of show), A’Design Awards, Never Zapping Festival). Top 25 Worldwide CCO and Worldwide Top 100 Influencer by Creativepool 2024, London; Top One Creative Director, Top 10 ECD and Top 10 Creative Agency at Bestadsontv.com 2021; nominated MKTG BEST 2018-21-22-23-24 as Chief Creative Director in Chile; Chilean top 1 copywriter of the decade and Chilean top 2 agency of the decade, both at Lüerzer’s Archive; Agency of The Year at WINA Festival 2020-22; Indie Agency of The Year at TopFICE 2020-22-23-24; Top 10 Crema Ranking 2014 & 2020 by Adlatina. Among the 40 Over Forty 2020 list.

Rica is a writer and creative leader who has spent her career helping brands find their voice and shape their stories.

Her keen sense of insight and love of storytelling have helped her create memorable campaigns for packaged goods, beauty brands, non-profit organizations, and more.

Rica’s work has been recognized by The One Show, the Epica Awards, and at Cannes. But more than awards, she values creating work that genuinely connects with people and makes them think of a brand in a new way.

She is also a Second City-trained performer and comedy writer, and one of the founders of Fierce Mama, greeting cards that celebrate the working mom.

I am an experienced and results-proven creative leader at with a passion for turning insights into creative ideas that earn their attention. As creative director I search for true human insights, which grow into long-lived creative concepts that manifest in unique ways, from design to product to PR.

Ilyssa is an award-winning creative director with a discipline in copy direction and over 15 years of experience. Beginning her career in account management, she transitioned to the creative side after discovering the power of storytelling to drive meaningful change. Since joining Patients & Purpose in 2010 as a copywriter, Ilyssa has risen to Senior Vice President and Creative Director, establishing herself as a leader in a highly specialized and impactful industry.

Her work has earned recognition across the industry, with campaigns featured in national media and celebrated for their ability to connect on a deeply human level. From addressing menstrual inequity to creating innovative solutions for underserved communities, Ilyssa’s projects demonstrate the transformative power of creativity in healthcare marketing. Ilyssa has also been instrumental in launching and shaping campaigns for groundbreaking treatments for companies such as Pfizer, Bausch & Lomb, AstraZeneca, Zogenix, and Otsuka.

Known for her ability to lead with empathy and purpose, Ilyssa has built a reputation for championing bold ideas while fostering collaboration across teams. Her leadership style is rooted in her belief that creativity thrives when people feel empowered, valued, and inspired.

As a juror, Ilyssa brings a wealth of experience, a passion for creative excellence, and a thoughtful perspective shaped by years of driving impactful work in a challenging, dynamic field.

Driss Abrouk is a professional with an extensive experience working across various agency models—small, medium, and large—including his time at The Backroom (McCann), where he spent two years leading digital creativity for the supermarket brand Aldi.

In 2017, he transitioned to the independent agency Manifiesto, where he later took on the role of Creative Director for the Barcelona office. From that position, he contributed to the agency’s growth, collaborating with major brands such as Bizum, Miravia, Reebok, Frigo, Jägermeister, ElPozo, TikTok, Glovo, CaixaBank, and Fundación Affinity.

Currently, he serves as Executive Creative Director at the Barcelona office of Havas Creative.

He also contributes to various master’s programs, including those at Elisava and the online university Shifta, helping shape the professionals of the future.

Pierre, born and raised in Hong Kong, embarked on an impressive creative journey that took him to the United States before returning to his Asian roots.

Over two decades, Pierre has achieved remarkable success, including being the first recipient of China’s Gold Cannes Lion Health award. His work has garnered recognition from prestigious shows such as LIA, Clio, Spikes, ADC, New York Festivals, The One Show, and more.

Pierre’s commitment to excellence extends to his active involvement in global jury circles, including Cannes, LIA, Clio, Effie’s, ADC, MMM, RxClub, and others. He has been ranked as the top Creative in China by Lurzer’s Archives, and Creative Pool and holds influential positions globally.

Outside of advertising, there are some who regard Pierre as a fine artist and a racer. And if you are lucky, you might just spot one of his masterpieces at a gallery or art center in New York, London, or Asia and in a two-wheel race track.

Andrés Luque, Creative VP of VML Colombia, is a creative force who connects with teams across the agency through innovative ideas and a strong commitment to organizational culture. He believes that an agency that invests in its talent through training, trust, and development will consistently deliver outstanding work.

Luque began his career as a copywriter at Young & Rubicam Colombia, where he won his first Cannes Lions Gold. He then joined Sancho BBDO as Executive Creative Director, significantly impacting the quality of their creative work. His leadership in fostering a positive and productive creative environment led to his appointment as Head of Culture, a role created specifically for him.

In his 10-year career, he has garnered over 100 accolades at leading global creative and effectiveness awards shows.

Alex Giese Ramírez is a Commercial Engineer with an MBA in Business Administration and Management, as well as a Master’s in Commercial and Marketing Management. With over six years of experience in the healthcare industry, he has been dedicated to developing patient-centered brand strategies.

After several years as a Brand Manager at Farmoquímica del Pacífico, he now serves as Marketing Manager, leading a team of over 40 professionals.

His mission is to improve people’s health, ensuring that clear and consistent messaging reaches doctors, pharmacists, and patients. By providing comprehensive information about healthcare solutions, his goal is to empower individuals to make the best decisions for their needs.

David is currently Chief Creative Officer at CultHealth, where he oversees their rapidly growing portfolio of HCP and DTC work, including everything from broadcast TV commercials to blockbuster launch campaigns. Working across Indegene, David and his colleagues are revolutionizing the end-to-end agency model by infusing data, technology and agility into every stage of a brand’s life cycle.

Prior to Cult, David helped architect the creative renaissance at The Bloc, having a hand in numerous Clio-, Lion-, Pencil-, and Cube-winning initiatives like Instant Doctor, The Climb, The 24-Hour Ad, Scrollaby, and Diagnosing Epilepsy Type. David went on to serve as ECD at CDM New York, where he helped revamp the agency’s creative reputation, picking up a bevy of accolades, including Gold at The Manny Awards and an agency record 6 Creative Floor Awards in a single year.

Prior to his time in executive leadership, David was awarded “Best Young Talent” at The Creative Floor Awards, shortlisted as a “Rising Star” at the IPA Best of Health Awards, and recognized as a “Future Famer” at the Medical Advertising Hall of Fame.

Lyndon was into statutory audit in an earlier life. He had a knack with numbers – at least he believed he did. Later, he discovered he was also rather good with words. One thing led to another.

Lyndon has been in the communication business for over 2 decades now. He leads the creative function at McCann Health India. Previously, Lyndon used to head the creative teams at BrandCare Medical Advertising India, Havas Life Sorento/Mumbai and at Saatchi & Saatchi Focus/PHCG Mumbai.

Lyndon has served on national and international jury panels. His work has been recognised at Clios, One Show, One Asia, Saniss, NYF Health, Rx Club, AdClub Bangalore, ABCI, IHW Council and e4m Health & Wellness Awards. In 2023, his team won 2 ‘Healthcare Agency of the Year’ titles – at the e4m Health & Wellness Awards and Media Ace Awards.

He has conducted sessions on brand-building and storytelling for marketing and medical teams at J&J, Abbott, Merck and Cipla. (It seems Lyndon wanted to be a teacher, at some unspecified point in his life.

As the Chief Creative Officer at Publicis Worldwide Poland, Dagmara leads a team of 40 creative minds across Publicis Poland, Publicis Lion, and Publicis Health. In addition to her main role, she contributes her expertise as a board member for the K.I.D.S. Children Hospital Innovators’ Club Foundation.

Dagmara has crafted and co-crafted successful campaigns for top-tier brands like Sanofi, BNP Paribas, P&G, Nestle, MTV, L’Oréal, Mondelez and Coca Cola, earning acclaim and accolades at international festivals celebrating creative excellence and effectiveness. Her impressive trophy haul includes awards from Cannes Lion, LIA, Clio Health, Eurobest, Golden Drum, KTR and Effie. A respected voice in the industry, she has served as a juror at prestigious competitions such as Cannes Lions, The One Show, Eurobest and Golden Drum.

Holding degrees in Polish philology from the University of Warsaw and international management from HCE Paris and SGH, Dagmara seamlessly blends creativity with strategic business insights. She’s also a driving force behind the K.I.D.S. Innovators Club, pushing pediatric institutions toward future-ready transformations through cutting-edge technologies. Passionate about diversity and empowerment, she mentors aspiring female entrepreneurs through the Business in Women’s Hands program and collaborates with the Business Leaders Foundation.

If one trait distinguishes Aldo, it’s his passion for great ideas that are relevant, memorable, and culturally resonant.

As CEO of BeautifulBeast, an advertising agency dedicated to reaching Hispanic and multicultural audiences, Aldo focuses on creating culturally attuned work that resonates with diverse communities. With over two decades of experience, he approaches every project with the same excitement as when he first started, creating work that not only engages but celebrates cultural identities.

Raised by a strong, independent single mother, Aldo learned the value of leadership and perseverance early on. His journey has included being a founding member of Círculo Creativo and serving in various leadership roles, always with an eye toward elevating multicultural voices in advertising. Along the way, he became the first Mexican inductee into the American Advertising Federation’s Hall of Achievement® and the first Mexican to win a Cannes Lion and the Grand Award at the New York Festivals. However, he views these milestones as part of a broader commitment to making an impact.

At BeautifulBeast, Aldo emphasizes the importance of blending creativity with measurable results, a philosophy that shapes the agency’s approach to every campaign. Whether collaborating with his team or working with clients, his goal is to create work that not only performs but also tells a story that connects with people on a deeper level.

Industrial Civil Engineer from UTFSM with 10 years of experience in leadership roles related to business and commercial strategy, implementing sales methodologies, technological innovation, and operational excellence. Currently serving as the CEO of “Amanda – Health & Innovation,” a scale-up providing health programs and benefits in Chile. We are health and wellness providers for over 100 companies in the country, including Coca-Cola Andina, Unilever, Procter & Gamble, AB InBev Chile, Falabella, and DHL.

I believe in the power of ideas to transform the healthcare industry, connecting brands with people in an authentic and meaningful way. Over my 18 years of experience, I have worked to ensure that every strategy creates real impact by integrating data, creativity, and a deep understanding of both patients and healthcare professionals.

I have served as a judge for EFFIE, IAB, ACHAP, and Young Lions at Cannes Lions, allowing me to evaluate high-impact and highly effective campaigns. Throughout my career, I have been a change agent and leader in top agencies, consulting firms, and advertisers, developing strategies for industries such as healthcare, technology, retail, banking, and automotive—always with a customer-centric and data-driven approach.

Jake is a Creative Director with over a decade of experience in healthcare advertising. He is especially passionate about ideas that fuse tangible data with free-flowing creativity. His background includes global and US launches in almost every major therapeutic area, from rare disease to blockbuster brands, or as he says, “I’ve worked on everything head to toe”. Most recently, Jake was awarded top honors at the most prestigious award shows, including Cannes, Clios, LIA, and more, for his campaign “Most Beautiful Sound,” in which he served as primary creative with his copy partner. In his free time Jake like to spend time with his wife traveling the world or on the couch with his cat watching NFL redzone.

Carlos E. Laureano is a graduate of the University of Puerto Rico, where he obtained a bachelor degree in marketing. He began his career in advertising with Foote, Cone and Belding Communications in 1998 (DraftFCB).

In 2003 Laureano accepted the challenge from J. Walter Thompson Puerto Rico, where he went up the ranks, from Account Supervisor to Account Director, Group Director and Vice President of Client Service and Business Development. After 10 years with JWT, Laureano received a new challenge form WPP, now as CEO of Grey Puerto Rico, restructuring and relaunching the operation in 2013. In 2019 Carlos returned to JWT as CEO, being responsible for the launching of Wunderman Thompson PR.

Today, Carlos has become a WPP’s Puerto Rico key executive with a track record of 21 year working for the holding’s operating companies in the market. In 2023 Laureano was appointed as COO of VML, to launch and transform their Commerce and Health business in the island.

Carlos was President of the board of directors of the Advertising Agencies Association of Puerto Rico (2018 – 2019) and President of the Cúspide Creativity Festival of Puerto Rico (2019 and 2020).

With over 20 years of experience in healthcare communications, Manuele leads a team of professionals focused on creating promotional and educational materials, including digital strategies. He is also skilled in developing virtual meetings and e-platforms.

After a brief stint in consumer advertising, Manuele joined Sudler & Hennessey (now VML Health) in 2001, where he managed primary EU and global assignments related to design and multichannel implementation. In 2012, he relocated to Paris to work for Publicis Health, supervising various projects that ranged from branding and design to creative strategy, all while addressing the unique needs of different markets. Since returning to VML Health Milan in 2017, Manuele has played a significant role in several global product launches, including the implementation of promotional materials for local and regional markets.

His creative team’s work has received recognition through several international awards. These include a Gold award at the 2023 Creative Floor Healthcare Awards for a melanoma awareness campaign, a Bronze award at the 2024 Cannes Lions, a Gold at the 2024 LIA, a Bronze at the 2023 Epica and a Silver at the 2024 Saniss Awards for a SMA awareness campaign directed at patients and healthcare professionals. Additionally, a bladder cancer public awareness campaign won a Gold at the 2024 ADCI and a Bronze at the 2024 Eurobest.

n Italian native speaker, Manuele is also fluent in English and French.

Commercial Engineer with over 12 years of experience in the healthcare sector. Currently serving as Marketing Manager at RedSalud, the largest healthcare network in Chile.

Meet Camilla Gleditsch, the driving force behind Agency Communications at BBDO Asia. With a career spanning editorial, marketing, PR, and entrepreneurship across Oslo, London, Paris, and Shanghai, she’s been sought after for industry insights and guest lectures at International schools.

Now leading PR and communications across BBDO Asia, she shapes strategies that elevate the network’s reputation and influence.

Fun Fact: She was a digital judge and guest commentator on the debut season of China’s Next Top Model.

Hi! I am Mari, a peruvian creative obsessed with cultural trends, fashion, cinema, art, tech, gaming, social and all new things as the list goes on. But also a creative leader and strategic thinker with 13 years of experience in 2 different continents, from big network agencies to indie agencies. Strongly focused on creating innovative and insightful narratives that shape culture and holistically make an impact. I like anticipating trends and work with cultural momentum, technology and the strategic use of emerging tools and platforms to create long lasting brand love. Currently also leveraging the creative use of AI, Metaverse, Web3 and further emerging trends in the gaming space.

In Brazil, Marcelo Conde spent many years as a copywriter at Washington Olivetto’s iconic W/Brasil and later at Y&R. From 2013 to 2018, he was a Group Creative at McCann São Paulo. In 2019, he moved to Barcelona to take on the role of Global Creative Director at C14torce/DDB. He is currently part of the Global SWAT Team at Edelman.

Throughout his career, Conde has worked with brands such as SEAT, General Motors, LG, Microsoft, Xbox, Unilever, Reebok, Danone, Nestlé, LATAM Airlines, JBS Foods, Colgate, Globo.com, Itaipava Brewery, and The Salvation Army. His work has earned international and regional recognition, including awards from Cannes Lions, One Show, Clio Awards, D&AD, Eurobest, FIAP, El Ojo de Iberoamérica, El Sol, New York Festivals, Epica, Creativepool, CCSP, and ABP.

Pablo Courard, Chilean, 46 years old, by profession a journalist and over time become a marketing expert and successful entrepreneur in the Latin American creative & communications industry. Founder partner of one of the most important independent agencies in Chile, ALTA Comunicación, he has been leading the agency during 18 years for the markets of Chile, México, Perú and Colombia, where he has advised more than 200 brands in multiple industries. He has been a columnist for different media, a jury for Effie & Effie Latam, Eikons and Achap, in addition to teaching classes of Brand Communications, Influencer Marketing and Digital Marketing. From the entrepreneur side, he is partner for different advertising & digital companies and also an early investor in several startups like the first latin american Social Unicorn Betterfly, among others.

Luis Madruga Enríquez

With 20 years of experience, Madruga has earned over 750 awards and recognitions worldwide, including prestigious honors such as more than 30 Cannes Lions — 7 of them Gold — as well as D&AD Pencils, Webby Digital Awards, One Show Pencils, the first Grand Prix in Mexico’s history at the ADC Awards, The Andy’s, London International Awards, FIAP, Wave Festival, and El Ojo de Iberoamérica. He has achieved these accolades while working with major brands like Citibank, BMW, MINI, Abbott, L’Oréal, Coca-Cola, and Telefónica Movistar.

Iván Vellido

Healthcare Creative Director at VML Mexico.With 18 years of experience in the healthcare advertising industry, Iván has worked at agencies such as Ogilvy Healthworld, JWT Healthcare, and VML Pharma. He has received over 70 accolades in the pharma creative industry, including prestigious awards such as Aspids and Effies.

Communicator and Political Scientist. Specialist in Growth, Marketing, and Advertising with over 15 years of experience in industries such as Financial Services, Healthcare, Pharmaceutical Retail, Supermarkets, Department Stores, Shopping Malls, Home Improvement, and Education. Extensive experience in building and leading multidisciplinary teams in areas such as Growth Marketing, Advertising, Media, and Innovation. Speaker and former columnist.

My work has been recognized at both local and international festivals, including the EFFIE Awards (Grand Effie / Gold / Silver / Bronze) and Ojo de Iberoamérica.

In 15 years of career, he has worked for international brands like: McDonald’s, Coca-Cola, Corona, Cerveza Modelo, Nestlé, P&G, GM, Cadillac, Samsung, Mitsubishi Motors, Chevrolet, Kraft, Philip Morris International, HSBC, Panasonic, Mondelēz, Kellogg’s, Sanofi among others. His work has been recognized at Cannes Lions, Art Directors Club (First Grandprix in Costa Rica in an elite festival), D&AD, One Show, Clio Awards, LIA Awards, Epica Awards, New York Festivals, Wave Festival, FIAP, El Ojo, El Sol, Effie Awards, AD Stars, Festival Círculo de Oro (México), Premios IAB MIXX and Festival Volcán (Costa Rica), various Grandprix including Best Agency and Best Idea. He has also been jury in New York Festivals, El Sol, Wave Festival, AD Stars, IAB MIXX , FIAP, El Ojo de Iberoamérica, FIP, Festival Círculo de Oro (México) and Young Lions.

Louisa has been a copywriter for over a decade with experience spanning pharma, consumer health and charities.

During her career, she’s made everything from cinema ads and documentaries to art installations and AR experiences. And she’s worked with some amazing talent along the way: Hollywood actors, rappers and even dairy cows.

A former IPA Rising Star, Louisa is now Associate Creative Director at Langland, where she helps to simplify creative problems and create work informed by lived experiences. Her projects have been recognised by Cannes, Eurobest, LIA, D&AD, The Creative Floor, Clio and Creative Circle.

Cova is an Executive Creative Director from Spain, where she has been working for the last 15 years. She started her career at Leo Burnett and, since then, she’s been part of different agencies such as Shackleton, China, and Young & Rubicam, where she’d developed works for brands such as P&G, Kellogg’s, and NBC Universal International Network.

Cova currently holds the position of Executive Creative Director at Dentsu Creative Spain, working for Orange Telecom and CaixaBank amongst other brands. Her work has been awarded in different festivals such as Cannes Lions, Festival Iberoamericano El Sol, El Ojo de Iberoamérica and Club de Creativos.

She is also a member of Más Mujeres Creativas, a non-profit organization in Spain dedicated to promoting female visibility in advertising.

Marlon von Franquemont is a Dutch Executive Creative Director with nearly two decades of experience leading creative work across Europe. He’s collaborated with agencies like Jung von Matt, 180 Amsterdam, and VCCP Berlin, developing campaigns for brands including Mercedes-Benz, Nikon, Mini, eBay, and The Anne Frank House.

At the heart of Marlon’s work is a belief that creativity should serve people — not just platforms or products. He focuses on building human-centered ideas that resonate deeply, ensuring that what people see, hear, or experience feels meaningful and real. Projects like Printed by Parkinson’s helped shift how the medical field looks at design, using creativity as a tool for empathy and healing. And in Tremors vs Tremors, a collaboration with UCL, he explored how data and art could work together to support Parkinson’s patients in ways traditional treatments can’t.

He’s received more than 180 international awards, including Cannes Lions, D&AD Pencils, Webby’s and Effies, but believes the real test of a project is whether it moves people — or changes something. Alongside his agency work, he teaches at creative schools like Miami Ad School Europe and Willem de Kooning Academy, mentoring the next generation of creative thinkers.

With over 25 years of expertise in scientific publishing, medical education, healthcare PR and medical communications, Robert delivers innovative solutions across diverse therapeutic areas. Passionate about putting creativity at the heart of medical communications, he integrates data and a deep understanding of healthcare professionals and patients to craft impactful strategies and drive cutting- edge approaches to education and advocacy.

Amanda is a Group Creative Director at Publicis Health Canada, where she leads teams and brands to grow into the best versions of themselves. For over 15 years, Amanda has worked with some of the biggest brands in the health and wellness space, including GSK, Pfizer, Abbvie and Moderna.

Amanda has lead many award-winning teams with her unique blend of artistic vision, business acumen and leadership styles. She loves crafting deeply human brand stories, and connecting with people at their emotional core. She has worked in countless therapeutic areas, but her best work is and always has been done when there is a real opportunity for changing patient outcomes.

She has a passion for well-crafted ideas, and her work has been recognized across the industry: in publications like Lurzers Archive, and at awards shows including the Effies, New York Festivals and at Cannes. Amanda has had the privilege of sitting many juries as well, including the Clios, Marketing Awards, Cannes’ Young Lions and Lisbon International Awards.

Lucy is a powerhouse in Zambia’s creative and communications landscape, a visionary strategist, bold leader, and unapologetic disruptor. As the founder and driving force behind TBWA/Altitude, she has spent nearly two decades redefining what it means to build brands that not only speak-but roar.

Under her leadership, TBWA/Altitude has become one of Zambia’s most sought and respected agencies, collecting accolades like Agency of the Year and Diamond Awards, while also helping clients earn recognition for breakthrough work, including Best Digital Campaigns. The agency’s success is rooted in its deep commitment to TBWA’s global Disruption philosophy, challeging convention and pushing creative boundaries to deliver results that resonate.

Katie Langdon is Founder and Creative Director of Skin and Blister Healthcare Communications. The agency exists so that nobody feels lost in healthcare and is run by Katie and her sister, Fi Edwards. London cockney rhyming slang for sister, ‘Skin and Blister’ set up on a mission to put the care back into healthcare communications. They excel in making scientific information meaningful, accessible and useful for all. A creative agency specialising in strategy and content, Skin and Blister has a passion for remarkable creativity in human and animal health, and clinical trials for the future of medicine.

Having worked on campaigns that have won national and international awards along the way, Katie is also an experienced judge in the pharma and health and wellness categories. Based in the UK between London and Bristol, Katie thrives when immersed in creative spaces and loves solo travel, particularly to international cities, drawing on the experiences to further inspire her work and team.

Solange, known as Sol, started her career in advertising as a copywriter but soon transitioned to strategic planning, driven by her passion for research and understanding target audiences. After studying in Barcelona, she returned to Paradais DDB, where she founded the planning department in 2019 and together with the teams, they worked to make the agency Ecuador’s #1 for three consecutive years, achieving success with award-winning projects. She has also served as a jury member for Cannes Lions, Effie Ecuador, Effie Latam, and Best Branding Awards.

In addition to her work, Sol taught strategic planning and consumer psychology at Universidad Casa Grande. She enjoys video games, animated series, and spending time with her tiny dog, Trevor. She dreams of writing and illustrating children’s books.