Agustín Herrero is Chief Operating Officer (COO) at UV Agency, where he leads strategic growth and marketing transformation initiatives for global and regional brands. With more than 15 years of experience, he has led integrated marketing and communications projects across multiple markets, working with brands such as L’Oréal, Philips Healthcare, Natura, Maybelline and Garnier. His approach combines strategic thinking with rigorous execution, integrating creativity, media, data, culture and business impact.
Agustín leads multidisciplinary teams focused on delivering measurable results and building long-term partnerships with brands.