In 1992, Cristinta founded her own health advertising agency MkMedia, with the ambition of providing creativity and innovation to the pharmaceutical sector, which until that moment was ruled by only rational approaches. After 30 years, MkMedia has become a health advertising agency leader in Spain with more 45 employees and numerous awards in different festivals.
Cristina has participated as a jury member in advertising festivals:Jury of the Global Awards,President of the Jury for Pharma at the El Sol Festival, President of the jury of the Aspid awards for Ibero-American Advertising of Health and Pharmacy, Jury of Publifestival, International Social Advertising Festival, President of the Jury for Pharma at the WINNA Festival
She has also been Vice President – from 2005 to 2008 – and President – in 2009 and 2010 – of AEAPS, the Spanish Association of Health Advertising Agencies.