Douglas Rockhill is the Co-Founder of The Experience Design Studio (XDS), where he leads the creative and strategy practice across brand design, product design, and digital innovation. Douglas has designed transformative solutions for iconic brands including Apple, Nike, Microsoft, HP, National Geographic, Barnes & Noble, BMS, Sanofi, Allergan, and Martha Stewart. A seasoned leader and builder of high-performing creative teams, he has held leadership roles at Rosetta, Real Chemistry, R/GA, and JWT, and has launched multiple SaaS platforms from the ground up. His work lives at the intersection of design, technology, and user insight, driving impact through elegant, scalable experiences.
At XDS, Douglas helps organizations not just adapt but lead by designing smarter, more human systems built for the future.