I am Erick Salazar Saldaña, a Master in Marketing and specialist in consumer analysis and digital behaviors with over a decade of experience in the industry. I have excelled in identifying market value and competitive advantages in various sectors, including tourism, retail, telecommunications, advertising, and health. Currently, I work as a Marketing Brand Manager in the insurtech and healthtech sector, where I am responsible for brand strategy, branding, product launches, and goal definition for B2B and B2C digital channels, as well as public relations and brand partnerships. I have participated as a mentor in the BBVA 2023 Hackathon and HealthThathon TECMTY, and as a speaker at universities such as Universidad Panamericana, TEC MTY, FCCA, and EBC, as well as an accelerator of startups through mentoring in conjunction with business incubators and venture capital. I also guide LATAM companies in Mexico in their initial operation strategy.