A black banana. Lice waiting for the school bus. A guy without a mouth.
Elements that make no sense but with a story to tell. You can describe a story verbally or through images and illustrations, you can shoot a film or create a social network thread, even a .gif will serve the purpose.
This is what I like the most about my job: to create surprising tales aimed at enhancing a product’s benefit through techniques able to maximize its value.
I started painting trains when I was a teenager, and my journey is yet ongoing. I have experienced new techniques and evolved my knowledge. My passion for colors and metaphors still runs on the railway. I am looking outside the train window, observing the changing scenario, listening to the people who share my coach, absorbing knowledge.
A black banana. Lice waiting for the school bus. A guy without a mouth.
These elements were parts of advertising campaigns which I developed at VMLY&R Health, a leading healthcare agency where he I work as Executive Creative Director. I have twenty years of experience in healthcare communications and my work has been recognized by a number of international awards.