He has twenty years of experience in building and positioning brands within the pharmaceutical industry.
His projects have received recognition in industry awards, including Gold and Platinum categories, as well as a Silver Effie in Pharmaceutical Products, and awards at Clio, Aspids, LIA, and Saniss Awards.
He has worked with clients such as Bayer, Pfizer, AstraZeneca, Takeda, Johnson & Johnson, Roche, Nestlé, Abbott, P&G, MSD, Amgen, Sanofi, and GSK.
He holds a Master’s degree in Creativity from the National Institute of Fine Arts.
He is a lecturer at the Institute for Research in Communication and Culture in Mexico City, as well as at Universidad Anáhuac, Universidad del Valle de México, Universidad Panamericana, Escuela de Mercadotecnia (Merca2.0), and IAB.
He is also a speaker and trainer in digital innovation, pharmaceutical marketing, and communication.