With a degree in Business Administration and Social Communication, the professional has more than 21 years in the advertising market, having worked in a wide variety of segments. Gláucia is currently CEO of Artplan SP and CEO of Convert Digital Business, companies in the Dreamers Group. Previously, she was in charge of the Media, BI and Performance areas at VMLY&R, where she worked for 17 years. She considers herself to be passionate and committed to results and the relentless pursuit of ways to get closer to the expected result, creating relevance in the day-to-day lives of clients and partners. Gláucia has mastered a wide range of topics related to data, media, metrics, market intelligence and the leadership of different teams and disciplines. In recent years, she has focused her career on brand performance, performance, metrics and e-commerce. But none of this defines her, it just introduces her. What defines her is being Adrian and Lucas’ mother, Flávio’s wife and her passion for children.