With over 20 years of experience, Gonzalo has worked for major brands such as AB InBev, IKEA, Coca-Cola, Unilever, DirecTV, Visa, Bayer, Fox, and Turner across Latin America and globally. He’s held creative roles at top Argentine agencies including Agulla & Baccetti, VML, *SCPF, Mercado McCann, Santo, Ponce, and currently Grey Argentina as Chief Creative Officer. His work has earned recognition at Cannes Lions, Clio, D&AD, The One Show, LIA, El Sol, FIAP, Ojo de Iberoamérica, Wave, and Effie. He has also served as a juror at Cannes Lions, Clio Awards, Effie Latam, and Effie Argentina, among others.