Founder and creative director general of Lazotea Agencia & Estudio Creativo. With more than 20 years of experience in the advertising industry in countries like Uruguay (His native country of his), Argentina, Brazil, France and Chile for 11 years. Gonzalo has worked with brands such as Nike, LG Latam, Unicef, Laboratorio Tevas among other international brands. With more than 100 awards in different festivals.