Creative and ideation leader focus on storytelling. Experienced manager and innovation driven. Simply loves pharma advertising.
28 years in advertising, 10 years in mass media/ATL and 18 in pharma, health and wellness.
Owner of Asterisco Healthcare Communications, a pharma advertising agency with 10 years in the marketplace,recognized as one of the most innovative and creative pharma agencies in Mexico.
He has developed global campaigns for the biggest Pharma companies in the world: Eli Lilly (Diabetes franchise, Byetta, Zyprexa, Bydureon), Pfizer, Merck, P&G Health, and also has launched successfully new drugs into different countries around the world.
Storytelling driven: “It’s crucial for a drug today to have a story to tell so it can connect at an emotional or rational level”.
He has been one of the pillars that pushed the creative pharma recognition in Mexico, and also in the region as a creative representation in internacional awards shows, such as: Executive Jury at The Global Awards in NYC for 4 years, Jury and Speaker at Cannes Lions Health Pharma and Health & Wellness; Jury at the Clios RX, the Lisbon Health Awards for 2 years, the Creative Floor Awards and the AME Awards in NYC.
He has written articles for pharmaphorum.com and other pharma websites.