Creative Director & Copywriter with 13+ years helping brands grow through culturally relevant ideas.
I’ve led creative teams and campaigns for brands like IKEA, Domino’s Pizza, FC Barcelona, Audi, Nissan, Toyota or Lidl — always with a focus on turning creativity into measurable business impact.
Beyond agency work, I teach creativity at Universitat de Barcelona and Brother (one of the most awarded creative schools in the world), helping shape the next generation of creatives.