I’m a creative strategist and copywriter with over 20 years of experience in advertising, helping brands transform ideas into meaningful connections that drive real business results. As the founder of Mokeka Publicidade, I lead projects that combine creativity, strategic thinking, and performance, developing campaigns that go beyond aesthetics to generate impact, relevance, and growth.
I also work as a university professor in Advertising and mentor professionals in the fields of creativity, branding, and communication. My approach is rooted in the belief that great ideas are born from diverse perspectives and cultural exchanges, which is why I actively seek inspiration beyond the traditional boundaries of agencies. Throughout my career, I’ve collaborated with brands across different industries, always focused on crafting narratives that are both emotionally engaging and commercially effective.