Creative maverick. Strategic disruptor. Storyteller.
James Keng Lim is a Renaissance Man – multi-award-winning creative director, regular creative awards show jury member and mentor, former start-up founder, certified adult learning trainer and assessor, and keen shipwreck explorer.
Passionate about helping brands make a positive change to people, society and the environment, he brings onboard honest counsel and thought leadership across advertising, marketing, branding, digital, social, PR, and experiential events, and integrates trend-based innovation, technology, insights, human truths, data, design thinking and a generous dose of curiosity to help brands scale and connect with their audiences.
With more than 20 years of direct-to-consumer and healthcare professional experience, he has led, managed and created integrated campaigns for 15 of the top 20 healthcare and pharmaceutical brands such as AstraZeneca, Roche Diagnostics, Daiichi Sankyo, Sanofi, Boehringer Ingelheim, Amgen, Merz Aesthetics, Johnson & Johnson, Unilever, P&G, GSK, Pfizer, Merck, Bayer, Benecol, Allergan across Singapore, Indonesia, Malaysia, Thailand, Japan, China, India, South Korea and Russia.