With a career that blends creativity, strategy, and a deep commitment to patient well-being, Jan Godínez has established himself as a prominent figure in pharmaceutical marketing across Latin America. A graphic designer by training, with specializations in Digital Marketing from Tec de Monterrey and Pharmaceutical Marketing from Universidad de los Andes in Bogotá, Jan began his career at the ground level, working as a digital strategist for a well-known pharmaceutical laboratory in Mexico.
After several years of learning and growth in the industry, he founded PharmaSocial in 2017, his own pharmaceutical marketing agency. Today, PharmaSocial boasts a multidisciplinary team operating in Mexico and Colombia, managing campaigns for laboratories in 12 countries across Latin America. Under his leadership, the agency has crafted innovative strategies for both over-the-counter and prescription medications, creating genuine connections with patients and healthcare professionals.
What truly sets Jan apart, however, is his dedication to social causes. For 15 years, he has been actively involved in Fundación Por un Hogar, a foundation that provides free shelter and meals to patients and caregivers who must travel to Mexico City for medical treatment. His direct interaction with individuals facing serious health challenges has given him a unique sensitivity to their needs, which is evident in every strategy he leads.