Jesucristo Díaz Romero, Creative director and sr strategy, AD/Acosta
A graduate of Graphic Communication Design from the Universidad Autónoma Metropolitana in Mexico City, Jesucristo is an enthusiast of creativity in any medium where he can express it. Sr. Creative and Strategy Director at AD/Acosta and multidisciplinary artist after 5 PM. He has been recognized in several festivals in and out of Mexico. For 13 years he has boosted the implementation of new forms of creative storytelling for promotional campaigns for the pharmaceutical industry and digital transformation through omni-channel thinking.
Adal Acosta, CEO and General Manager, AD/Acosta
Adal is a Mexican entrepreneur dedicated to entrepreneurship in advertising directed to the pharmaceutical sector. He has over 20 years of experience working closely with the healthcare industry in Mexico and Latin America. In 2007 he founded AD/Acosta, a company that laid the foundations for a new form of communication between laboratories and healthcare professionals. Throughout his career he has been an executive in the Mexican Association of Pharmaceutical Advertising Agencies, jury member in El Sol de la Publicidad in Spain and president of the jury in the Aspid Mexico Awards.