Global Creative Director at Novartis, Joao has been in the creative industry for over 11 years, working across the world in countries like Mozambique, Spain, the UK, Dubai and Ireland. He got his first taste for the health market while working with Pfizer in Portugal, developing this passion ever since at McCann Health and Tonic, to name a few.
Throughout his career, Joao has had the privilege of working with blockbuster brands such as Vodafone, L’Oreal, Pfizer, Jeep, Novartis, Etihad and NIVEA, among others. His work has been awarded at Eurobest, FIAP (Gold and Bronze), and New York Festivals.
Joao has a passion for brands, human truth and honest creative, His ambition to drive new business and commitment to changing consumer behaviour through fascinating ideas are the things that make him tick. He is a devout CrossFitter and lives with the love of his life, Bachus – his golden retriever.