Joe Dee is a partner at Gene, an independent creative agency for disruptive health brands, He brings over two decades of experience to the forefront of marketing innovation. His work spans across startups to global brands, where he has consistently delivered impactful marketing solutions that resonate within the health sector. With a foundation in branding, campaign strategy, and technology strategy, Joe has cultivated a reputation for excellence through his collaborations with some of the world’s most prestigious agencies and organizations, including Klick, DDB, MaRS, Critical Mass, and Organic. His tenure at Cossette, one of North America’s leading integrated marketing communications agencies, saw him leading the health product and technology divisions, as well as launching Cossette Lab—a platform aimed at fostering and supporting entrepreneurial ventures. Joe’s passion for leveraging his expertise to assist clients in navigating the competitive and evolving health market underscores his dedication to not just achieving success but making a meaningful difference.