Jonathan has navigated the marketing and advertising world for 20 years, blending creativity with an innate passion for collaboration. A cabinet of global awards, being shortlisted as South Africa’s Most Admired Creative Leader and securing the title of No.1 Executive Creative Director at the Loeries Awards are milestones he attributes to teamwork and shared vision.
He has judged on panels at Cannes, The One Show, and the Lisbon International Ad Festival among many others, offering a global perspective enriched by his local roots. With the co-founding of ‘Find New Words,’ Jonathan has been at the forefront of advocating for inclusive language within the LGBTTQQIAAP+ community, showcasing his commitment to inclusivity and meaningful and respectful communication.
At BBDO Germany Group, his leadership was pivotal in acquiring the global Porsche Brand and Motorsports and Lidl accounts, driving forward campaigns that resonate across borders.
Jonathan’s approach to creativity combines humility, strategic foresight, and a genuine passion for the art of advertising.