He began his career as a copywriter at McCann Santiago in 2005. He later worked at other multinational agencies such as TBWA, DYU, and Euro RSCG (now Havas WW), where he handled practically every category in the industry. In 2013, he took on his first Creative Director role at a local agency, Boliche, propelling it to the Top Ten creative agencies in its first year. In 2016, he joined another local agency, Los Quiltros, as Partner and Creative Director, elevating it to the top 4 of the creativity ranking the following year.
In 2019, he returned to McCann Santiago as CCO. That same year, McCann Chile reached the number 1 spot in the prestigious Crema Ranking for the first time in its history. In 2021, they repeated this achievement, and in the same year, McCann also reached the number 1 spot in the Local Creative Ranking for the first time.
In 2022, he took on the challenge of being President & CCO to relaunch DDB Chile, alongside DDB Latina, in the country, and the following year the agency reached the top 2 spot in the Chilean agency ranking.
He is a winner at Cannes, ONE SHOW, LIA, CLIO, El Ojo de Iberoamérica, El Sol, Effie Latam, and numerous regional and local festivals, with a total of over 170 awards.
Nominated as Best Creative Director in Marketing Best Chile in 2018, 2020, 2021, and winner in 2022. In 2021, he was highlighted as the Best Creative Director in Chile by the Creativity Festival.