Commercial Engineer from Universidad de Santiago de Chile with over 7 years of experience in various marketing areas. In recent years, I have held marketing positions focusing on product line development, launch roadmaps, and innovation projects in both B2B and B2C markets. My expertise includes brand strategy execution and Integrated Marketing Communications. Additionally, I have been participating as a mentor in marketing strategy and communications in the Red de Mentores program at Universidad de Chile.
Currently, I work as a Brand Manager at Difem Laboratorios, leading and supporting the development of the DFMPharma brand, whose main focus is to deliver high-quality and accessible medicines for all.
I believe the most important thing is always to keep people at the center—focusing communication on their needs to improve their quality of life and allowing them to enjoy and build a dignified and fulfilling life.