Julius Jäger, the Executive Strategy Director at Jung von Matt BRAND IDENTITY in Switzerland, brings a deep and nuanced understanding of brand consulting. After years at Hugo Boss, he specialized in crafting authentic brand identities, translating them into sustainable business success. Julius is deeply committed to the principle that true brand identities are essential for enhancing EBIT, revenue, and employee engagement, ultimately driving sustainable and profitable growth across a broad spectrum of industries. His strategic and creative approaches in brand identity de-velopment are aimed at ensuring long-term success for the companies he collabo-rates with, fostering a robust connection between the brand and its stakeholders. His strategic and creative approach has also benefited renowned brands like Swiss Post, Migros, Mobiliar, Switzerland Tourism, Alpiq, Model Group, and ZF Frie-drichshafen, where he has been instrumental in developing and reinforcing authen-tic brand experiences.