Skin and Blister* was born so that nobody feels lost in healthcare.
Founded at their mum’s kitchen table, Katie and her sister Fiona Edwards, set-up on a mission to put the care back into healthcare communications. They make complex information meaningful, accessible and useful for all.
As an advertising agency, specialising in strategy and content, Skin and Blister creates marketing for the benefit of humans, animals and the future of medicine.
Highly ambitious, Katie strives to leave things better than she finds them. Having experienced her own health setbacks, she feels particularly inspired to help those facing challenging diagnoses. Her wish is that no person suffers because they don’t understand their health choices.
Throughout her career, Katie developed the skills to set up an agency, having won and judged multiple creative awards within pharmaceutical marketing. Further growth came from The Marketing Academy Scholarship and being awarded the Wendy Braverman WACL grant, in 2022.
Katie cares deeply about the future of the planet, experiencing a pinch-me moment when Skin and Blister was featured on the Roche website as a sustainable partner.
Based in London, Katie is an explorer of inspirational spaces, on land and sea. An avid swimmer and scuba diver, Katie is happiest underwater.