Lasse sees himself as equal parts creative problem solver and strategic storyteller. For almost 10 years, he sharpened his craft at one of Denmark’s most successful agencies before co-founding Newfinal in 2023.
Here, he’s also ventured into med tech, working consistently with Coloplast to uncover the emotional side of their products, constantly proving that even the most clinical categories have deeply human stories to tell.
As a juror, he’s looking for original ideas that create real change.