Laura Florence is the ECD of Havas Health & You Brazil, with more than 28 years of experience working for Brazilian worldwide agencies. She developed campaigns for global and local brands like Kimberly-Clark, Mondelez, P & G, Unilever, Nike, Adidas, Disney, Philips, Intel, Sanofi, Pfizer, AstraZeneca, Abbott, Janssen, Merck, Mastercard, Bradesco, Coca-Cola, Heineken, and Jeep, among others.
I have a robust track record of conceptualizing online and offline campaigns and an in-depth understanding of technology, data-driven marketing, content, product innovation, brand proposal consulting, and healthcare DTC/HCP. Proven to be highly creative within those regulations.
For the previous ten years, she held leadership positions, directing teams and reformulating processes, thanks to a unique blend of creativity and strategy, as well as a demonstrated ability to lead an office. She is a natural team leader and an influential mentor who can understand and read others’ strengths and improve their ideas without territoriality. Her dream is to work in a collaborative environment where great ideas are celebrated, no matter where they come from.
Aside from that, she is a published author and a multiple national and international award-winning creative. She helped Havas Health & You become Latin America’s most awarded health agency.
Finally, I’m a podcaster, yogini, international speaker, mother, feminist activist, member of the Advertising Week D&I Council, and proud co-founder of MORE GRLS, a social impact startup and Brazil’s most powerful female creative platform, providing tools and support for transforming the industry. Every chance she gets, she will fight for a more diverse and inspiring workplace.