Doctor and Master in Language Sciences, specialist in Multimedia Production and Neuroscience, graduated in Social Communication, with specialization in Advertising and graduated in Letters with qualification in Portuguese. He is a professor and teaches in undergraduate and graduate courses. He also works as a publicist, developing institutional and promotional communication projects, advertising campaigns, content for digital media, strategic planning and sensory marketing actions, guerrilla marketing and live marketing. He has won over 70 publicity awards and has articles published in national and international conferences and journals. His publications address topics such as: transmedia, consumption, imagination, branding, postmodernity, myths and creativity.