Lucy is a powerhouse in Zambia’s creative and communications landscape, a visionary strategist, bold leader, and unapologetic disruptor. As the founder and driving force behind TBWA/Altitude, she has spent nearly two decades redefining what it means to build brands that not only speak-but roar.
Under her leadership, TBWA/Altitude has become one of Zambia’s most sought and respected agencies, collecting accolades like Agency of the Year and Diamond Awards, while also helping clients earn recognition for breakthrough work, including Best Digital Campaigns. The agency’s success is rooted in its deep commitment to TBWA’s global Disruption philosophy, challeging convention and pushing creative boundaries to deliver results that resonate.