Luis Alfonso Ruiz is a strategist with more than 20 years of experience leading technology projects and digital marketing initiatives. As CEO of igloolab, he has established himself as the architect behind the concept of Pharma Entertainment, transforming scientific communication into memorable and disruptive experiences for the pharmaceutical industry in Latin America.
His background in Visual Design and Systems Engineering allows him to combine scientific rigor with cutting-edge tools such as omnichannel strategies, virtual reality, and data analytics.
He has led strategies for global companies such as Sanofi, GSK, Pfizer, and Bayer, positioning his company as a strategic partner and earning multiple international awards for its ability to humanize science through technology.