I believe in the power of ideas to transform the healthcare industry, connecting brands with people in an authentic and meaningful way. Over my 18 years of experience, I have worked to ensure that every strategy creates real impact by integrating data, creativity, and a deep understanding of both patients and healthcare professionals.
I have served as a judge for EFFIE, IAB, ACHAP, and Young Lions at Cannes Lions, allowing me to evaluate high-impact and highly effective campaigns. Throughout my career, I have been a change agent and leader in top agencies, consulting firms, and advertisers, developing strategies for industries such as healthcare, technology, retail, banking, and automotive—always with a customer-centric and data-driven approach.