Bachelor’s degree in Marketing, Sales, and Corporate Advertising, with more than 20 years of experience in the promotion and marketing of tangible products in both B2B and B2C environments. Extensive experience in trade marketing across segments such as traditional and modern channels, mass consumption, pharmaceutical, and banking sectors, working in both multinational and national companies in areas such as Marketing, Sales, and Commercial Management as a business partner, holding roles such as Regional Brand Manager for Central America and Commercial Manager.
She has coordinated projects related to the definition, development, and implementation of processes in product and brand management, as well as team leadership and new business development across sectors such as Retail, Distribution, and Government. Her experience includes defining content and promotional strategies, e-commerce, and digital campaigns for new products, as well as brand image and packaging development, regional mass media launch campaigns, and go-to-market strategies.
She has worked with leading brands such as Cadbury Adams, Essity (focused on urinary incontinence with the TENA brand), and currently Mercorica, managing health and beauty brands.