Marisa Oliver is the CEO and founder of Hamelin Agency, a pioneering agency in purpose-driven strategic influencer marketing. With more than 20 years of experience in the industry, she has worked with leading brands, helping them turn influence into a real driver of brand building, reputation, and business growth.
She is the co-author of three books on influence and a founding member of APIDE (Digital Influence Association in Spain). She is also part of the Influencer Marketing Commission at IAB Spain and a founding member of the influencer marketing knowledge platform IM365.
Her approach views influence as a cultural asset, which is why she focuses on promoting more ethical, conscious, and future-oriented advertising, advocating that marketing and advertising not only sell, but also help build society.