After being told by his tutors at Art School that he would never make it in the industry because he ‘couldn’t draw’, Martin has spent the last 27 years trying to prove them wrong. To this day he believes persistence is the key to making great creative. As a kid his quest for the new and different led to many culinary disasters – to the relief of his Mother, he discovered ideas did not make quite such a mess. Since then, he has channeled bucket loads of passion and energy into nurturing his ability to use creativity for good – and got a little better in the kitchen.
An early affair with consumer goods – which led to a longer-term relationship in healthcare communication
has seen Martin work across many therapeutic areas, bringing success to some notable brands. He and his team have gathered some respected industry awards – a Cannes Lion among them – where he has also judged.
Now, as Executive Creative Director at DDB Remedy in London, he has continued to hone his craft whilst leading multi-disciplinary creative teams on global creative briefs. He considers himself lucky to work with some of the brightest minds in the business, and spends his time inspiring bigger, bolder and better ideas, for the benefit of all.