Martins believes that creativity can change the world—a conviction he has held since the early 2000s, when he began working on social campaigns and meaningful storytelling.
Starting as a junior creative at TBWA/Riga, he has grown into a seasoned creative leader with nearly 20 years of experience across branding and advertising. He has worked with leading local and international clients, including Reckitt Benckiser, ABB, LG, Samsung, and Coca-Cola.
Martins specializes in developing impactful ideas across both online and offline ecosystems, combining diverse experiences to create work that connects and engages audiences. In this AI age, where real human creativity matters more than ever and AI serves as an extension of our minds, he continues to push creative boundaries as Lead Creative at ALPHA, one of the leading independent agencies in the Baltics.