Melis’ career path is a unique one: it took a sharp turn when she decided to leave academic research and join McCann Health as a copywriter. After honing her skills in copywriting, she moved onto medical strategy roles in Healthcare Advertising agencies, such as Havas Health & You and 21 GRAMS. Then, she established the Medical Strategy Department at JUICE Pharma Worldwide and recently founded her own company, Decode Medical Strategy.
Melis’ blend of experience in scientific research, medical copywriting, biopharma agency creative direction and medical strategy development provide her with a unique skill set to guide and develop behavior-shifting communications.
With a strong medical background, Melis has led insight and strategy development in various complex markets. Apart from an uncanny ability to “decode” complex scientific concepts and medical strategy challenges, Melis prides herself on her team building and collaboration skills.