Montse Blanco is the Marketing Director at the Fundación “la Caixa”, where she leads the brand strategy and positioning of one of the largest philanthropic foundations in Europe, specializing in social action, health, education, and culture.
With more than two decades of experience in strategic marketing, she has developed part of her career at international agencies such as Ogilvy and BBDO. Currently, she drives communication initiatives with a social impact focus, advocating for the role of marketing as a tool to generate awareness and social change.