Following a career as a critical care nurse in New York City, Patricia’s love of writing and creativity propelled her into the healthcare agency world. Today, with 25+ years of experience, Patricia has helped develop award-winning creative campaigns, for both U.S. and global markets, and spent a majority of her career leading creative teams to do the same. Prior to joining FreshBlood Group as Chief Creative Officer, Patricia co-founded and led an award-winning San Francisco Healthcare agency for over 16 years and later served as Managing Director, Creative for the San Francisco location of New York-based DDB Health. She has a passion for mentoring and thrives on being a team player —challenging and being challenged to get to the best possible strategic and creative approach, for the best possible result.