Graduated in Advertising and Public Relations, she started her professional career at Weber Shandwick Agency, where she had her first contact with the digital world and the proto-social networks of that time.
In 2007, she joined the digital agency ES3 as a creative, where she developed projects for Google, Jazztel, Yoigo, Qualitas Auto, Correos, FOX, Madrid City Council, Warner Music and Amnesty International. She has been the creative director of musical projects for Leiva, Love of Lesbian or Zahara and the creative strategist of Iván Ferreiro since 2010.
From a pedagogical point of view, she has been given classes at the Live Entertainment master’s degree for the promoter Live Nation at the Universidad Europea. Also, she has been a mentor to advertising students at the University of Valladolid. In addition, she was a jury member at festivals such as BCMA and FEPI and has won awards at El Sol, Wina, LAUS and El Chupete.
Currently, as a executive creative director of ES3, part of JUNGLE21 creative ecosystem, she leads a team of 23 people that combines creativity with knowledge of tools, methodologies and platforms in order to create digital strategies and experiences, high performance campaigns, content planning and social media content to transform businesses through creativity.