Paulina is the Executive Vice President of Strategy at Ogilvy Health North America and has over 17 years of experience in advertising. She specializes in strategic innovation within the healthcare industry and has extensive knowledge of global pharmaceutical and consumer advertising markets, particularly Latin America, Canada, and North America.
In her role at Ogilvy Health North America and her previous position as Chief Strategy Officer at Ogilvy Health Canada, Paulina has been instrumental in shaping the strategic direction for a diverse range of leading pharmaceutical brands across various therapeutic areas, including vaccines, immunology, neurology, oncology, and hematology.
As a pioneer in digital-first strategies with a creative background, Paulina utilizes her deep understanding of emerging technologies and platforms to drive innovation and engagement.