Rafa has over 30 years of experience in advertising. He worked in Uruguay, Colombia, and Mexico for agencies such as Darcy, Ogilvy, Saatchi & Saatchi, Euro RSCG, Leo Burnett, Y&R, and Sparkling, his own indie agency.
In July 2023, he rejoined VML, a WPP group company where he had previously worked for 13 years, holding the position of Chief Creative Officer in the offices of Uruguay, Colombia, and Mexico, and as Regional Creative Director for the Movistar account in Latin America between 2008 and 2013.
Throughout his career, he has developed local and regional campaigns for clients such as Avon, BacardÃ, Bayer, Bimbo, Boehringer, Citibank, Chevron, Colgate, Danone, Expedia, FedEx, Ford, Henkel, Honda, Lincoln, Movistar, Nextel, Nokia, Peugeot, Revlon, Sanford, Santander, Save the Children, Sony, Unicef, United Airlines, Walmart, Xerox, among others.
He was chosen 3 times as the Best Creative Director in the country (twice in Uruguay and once in Mexico), and between 2009 and 2020, he was recognized on several occasions as one of the most outstanding Creative Directors in Latin America by specialized media Adlatina and Latin Spots.